STAY INFORMED ABOUT RULES AND KEEP UP ON THE LATEST TRENDS
The world of promotional marketing is fast-moving and ever-changing. Trust American Sweeps as your go-to partner for all of the latest industry news and answers to your promotional questions.
Featured Articles
Beverage company sweepstakes programs provide drink brands with various opportunities to interact with co...
Read MoreThe holiday season presents a golden opportunity for brands to connect with consumers through strategic g...
Read MoreState-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
Read MoreAll Articles
Sweepstakes delivers a mobile, educational game and chances to win free Chipotle for a year!
August 19, 2015
A new mobile-optimized game and sweepstakes from the folks at Chipotle Mexican Grill is currently running called the “Friend or Faux Sweepstakes”. It not only provides entrants with a chance to win free Chipotle for a year, but also gives each entrant a Buy-One-Get-One (“BOGO”) coupon for a free Chipotle item value up to $10. […]
Read MoreTexans are invited to take a selfie with a new Hyundai for chance to win
August 12, 2015
More and more companies today are asking people to take a “selfie” and post it to their social media accounts in order to enter a sweepstakes or contest for a chance to win. The word “Selfie” and the art of taking a photo of yourself has become extremely popular all over the world and across […]
Read MoreCOTA inspires Columbus with the #WhatMovesYou Photo Contest
August 5, 2015
We’re helping the Central Ohio Transit Authority (COTA) run a fun, regional summer contest right now. COTA helps move central Ohio residents, workers and visitors throughout Central Ohio and in return the people move them. So they recently launched the “What Moves You” Photo Contest to engage with their customers and get insights into what […]
Read MoreFacebook page promotion thanks 1 million fans of Experience Kissimmee
July 22, 2015
Experience Kissimmee is getting ready to hit the one million mark. At the time of this post they currently have 947,903 fans who have liked their Facebook page. So in anticipation of this memorable event they will be running their “Thanks a Million” Sweepstakes on their Facebook page. Starting next week and running through the […]
Read MoreAll-Star Game sponsored by T-Mobile includes a Twitter promotion
July 15, 2015
The annual MLB All-Star Game which was held last night is a clear sign that we are in the middle of the summer. This is when the MLB is on a break for a few days as it prepares for it’s second half of the season. The game was held in Cincinnati this year and […]
Read MoreAmped Up Giveaway Summer Sweepstakes from St. Pete/Clearwater
July 8, 2015
Hope everyone had a great 4th of July Holiday. We realize that many people have taken this week as vacation to add on to the holiday and may be at the beach or the lake. So here is another summer getaway promotion that we’re administering that I thought I’d share that is a great example […]
Read MoreNew photo contest from MSC Cruises adds to the summer promotions
July 1, 2015
Here’s a photo of the Grand Strand, which I recently took during a brief getaway to visit family down in the Myrtle Beach, SC area. The weather was extremely hot there right before I arrived, but cooled off a little resulting in some beautiful beach days. While I was gone there was much happening in […]
Read MoreMenchie’s Sweet Summer Getaway kicks off the summer promotions
June 24, 2015
Say hello to summer with Frozen Yogurt! To help celebrate the first full week of summer here’s a new sweepstakes from Menchie’s Frozen Yogurt that we helped launch. Their “Sweet Summer Giveaway” sweepstakes offers the chance to win a 7-day Caribbean cruise for up to four people courtesy of Princess Cruises. From now up till […]
Read MoreSweepstakes vs. Contests
June 17, 2015
I included a summary of the promotional guidelines from the various social media platforms that I had presented in my recent session at the BlogPaws Conference in Nashville in last week’s blog post. So in keeping with some of this presentation content I thought I would share here the question that we get asked quite […]
Read MoreHere’s a summary of the various social media promotion guidelines
June 10, 2015
Last week at the 7th annual BlogPaws Conference in Nashville I presented a session titled Key Legal Developments in Sweepstakes, Contests and Social Media. So I thought I’d share here a recap of the section that covers the broad array of the guidelines for promotions from the various social media platforms. Facebook Back on August […]
Read More