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Featured Articles
State-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
Read MoreRunning a beer sweepstakes is a fantastic way to engage consumers, build brand awareness, and drive custo...
Read MorePromotional sweepstakes can be a powerful marketing strategy in the brutal spirits and beverage industry....
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Incentivizing Survey Responses: How Retailers Unlock Marketing Gold
December 16, 2024
Retailers have found a potent method for gathering consumer feedback in the ever-changing realm of contemporary marketing. Incentivizing survey responses turn routine consumer interactions into worthwhile chances for in-depth market research and tailored interaction. The Power of Incentivized Feedback More than just a method of gathering data, incentivizing survey data is an advanced marketing tactic […]
Read MoreEcommerce Giveaway Ideas – Grow Your Audience Fast
November 12, 2024
It takes more than just an excellent product to develop a devoted consumer base in todays online sales industry. Giveaways have become a useful tool for e-commerce companies looking to engage current clients, draw in new ones, and spur significant development. Let’s investigate the best ecommerce giveaway ideas that will yield the best results. Why […]
Read MoreMobile Phone Sweepstakes | How to Do it By The Book
October 25, 2024
Organizing a mobile phone sweepstakes or contest is a great way to interact with consumers and create awareness for your brand! But you must make sure your competition conforms with all relevant rules and laws. Let’s discuss some essential steps to run a legitimate and successful mobile promotion. What Is a Mobile Phone Sweepstakes? Through […]
Read MoreBeaches Resorts’ Innovative Contest Marketing Strategies: Parmalee in Paradise
September 20, 2024
In the competitive travel and hospitality industry, Beaches Resorts has launched an exciting new promotion that showcases several clever contest marketing strategies. The “Parmalee in Paradise Travel Advisors Contest” perfectly portrays how to engage industry professionals while also boosting sales and awareness of the brand. From August 1st to October 4th, travel advisors are encouraged […]
Read MoreSweepstakes Advertising with Instagram – Parmalee in Paradise
August 16, 2024
Now more than ever, Instagram is considered to be one of the most powerful online tools for brands to run sweepstakes and connect with their audience. Understanding how to effectively use your social media accounts for promotions can give a boost to your brand’s visibility and engagement. The Beaches Resorts – Parmalee in Paradise Social […]
Read MoreShift Your Marketing Strategy into High Gear with Car Sweepstakes and Giveaways
July 15, 2024
Running a car sweepstakes or giveaway is a great way to promote your company, interact with your audience, and increase brand recognition! To avoid potential issues, it’s important to make sure your campaign conforms with regulatory standards. Using the 2024 Lexus RZ giveaway as an example, let’s reflect on how to conduct a car sweepstakes […]
Read MoreHoliday Sweepstakes & Giveaways: How to Do It by the Book
June 19, 2024
Businesses are given a particularly effective opportunity to engage customers and boost sales through holiday sweepstakes and giveaways. However, this opportunity also comes with its challenges, as navigating the legal landscapes of these promotions can be particularly tricky to abide by. Let’s walk t Why Host a Holiday Sweepstakes or Giveaway? A Seasonal Appeal Tailoring […]
Read MoreTips and Best Practices for Running Facebook Sweepstakes and Contests
May 31, 2024
One frequently used venue for promotional campaigns is Facebook, yet a lot of companies make the mistake of thinking they can move a competition or sweepstakes from their website to Facebook without making any sort of changes. Facebook often updates its regulations pertaining to competitions and sweepstakes. Thankfully, there are sweepstakes services to help keep […]
Read MoreUtilizing Sweepstakes Services: How Sweepstakes Marketing Strategies Drive Engagement
April 15, 2024
When pursuing marketing campaigns and promotional opportunities, businesses often look for ways to stand out from the rest and draw in their target audience. Among these, using a sweepstakes marketing strategy can be an effective way to draw in this audience, and increase brand recognition. This strategy has shown to work well, as demonstrated […]
Read MoreGiveaway Marketing Strategy Success: A Race Against Blindness
March 8, 2024
Initiatives that combine creativity and compassion shine a light in the world where each action matters and every step can have a lasting impact. This combination is embodied by A Race Against Blindness’ most recent campaign, The 2023 Storyteller Overland “Beast Mode” Sweepstakes. Let’s take a closer look at this campaign and its marketing giveaway […]
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