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It takes more than just an excellent product to develop a devoted consumer base in todays online sales in...
Read MoreOrganizing a mobile phone sweepstakes or contest is a great way to interact with consumers and create awa...
Read MoreIn the competitive travel and hospitality industry, Beaches Resorts has launched an exciting new promotio...
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Sweepstakes Advertising with Instagram – Parmalee in Paradise
August 16, 2024
Now more than ever, Instagram is considered to be one of the most powerful online tools forbrands to run sweepstakes and connect with their audience. Understanding how to effectivelyuse your social media accounts for promotions can give a boost to your brand’s visibility andengagement. The Beaches Resorts – Parmalee in Paradise Social Sweepstakes is a […]
Read MoreShift Your Marketing Strategy into High Gear with Car Sweepstakes and Giveaways
July 15, 2024
Running a car sweepstakes or giveaway is a great way to promote your company, interact with your audience, and increase brand recognition! To avoid potential issues, it’s important to make sure your campaign conforms with regulatory standards. Using the 2024 Lexus RZ giveaway as an example, let’s reflect on how to conduct a car sweepstakes […]
Read MoreHoliday Sweepstakes & Giveaways: How to Do It by the Book
June 19, 2024
Businesses are given a particularly effective opportunity to engage customers and boost sales through holiday sweepstakes and giveaways. However, this opportunity also comes with its challenges, as navigating the legal landscapes of these promotions can be particularly tricky to abide by. Let’s walk t Why Host a Holiday Sweepstakes or Giveaway? A Seasonal Appeal Tailoring […]
Read MoreTips and Best Practices for Running Facebook Sweepstakes and Contests
May 31, 2024
One frequently used venue for promotional campaigns is Facebook, yet a lot of companies make the mistake of thinking they can move a competition or sweepstakes from their website to Facebook without making any sort of changes. Facebook often updates its regulations pertaining to competitions and sweepstakes. Thankfully, there are sweepstakes services to help keep […]
Read MoreUtilizing Sweepstakes Services: How Sweepstakes Marketing Strategies Drive Engagement
April 15, 2024
When pursuing marketing campaigns and promotional opportunities, businesses often look for ways to stand out from the rest and draw in their target audience. Among these, using a sweepstakes marketing strategy can be an effective way to draw in this audience, and increase brand recognition. This strategy has shown to work well, as demonstrated […]
Read MoreGiveaway Marketing Strategy Success: A Race Against Blindness
March 8, 2024
Initiatives that combine creativity and compassion shine a light in the world where each action matters and every step can have a lasting impact. This combination is embodied by A Race Against Blindness’ most recent campaign, The 2023 Storyteller Overland “Beast Mode” Sweepstakes. Let’s take a closer look at this campaign and its marketing giveaway […]
Read MoreHow To Run a Sweepstakes | Do I Need Official Rules?
February 26, 2024
Quite often we get asked if “official rules” are needed by those who are looking into how to run a sweepstakes. Some clients and prospects think that it’s only a small “giveaway” that they’d like to run, and it doesn’t include a major prize, so maybe it’s not necessary to make official rules. The short […]
Read MoreRunning A Sweepstakes For Consumers: Home Depot 2023 Customer Satisfaction Sweepstakes
January 15, 2024
The Story The Home Depot 2023 Customer Satisfaction Sweepstakes winner, Christine Budniewski, had the pleasure of meeting the exceptional team at the Home Depot in East Hanover, NJ. The purpose of her visit was to collect the well-deserved $5,000 gift card. Accompanied by her mother, Christine shared that her father had recently passed away on […]
Read MoreExploring The Strategy: Sandals and Beaches Social Media Contest
December 29, 2023
Companies are always looking for new and exciting ways to interact with their audience, increase brand awareness, and foster customer loyalty in the broad realm of social media promotions. A great example of a well-executed strategy that not only draws in the target audience but also offers strategic advantages to the sponsor, Unique Travel Corp., […]
Read MoreExhibiting Marketing Success: The 2022 G2 Overachievers Grant Contest
November 6, 2023
In 2022, Pilot Pen launched the G2 Overachievers Grant Contest, aiming to recognize and support small businesses and nonprofits making an impact in their communities. One of the most exciting aspects of the contest was the surprise announcement of the winner on the Kelly Clarkson Show. Applicants for the G2 Overachievers Grant were required to […]
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