Text-to-win Sweepstakes Archives - Page 2 of 2

Check in to Club CITGO for a chance to win free gas for a year

We’re all hoping that the cost of gas remains holding pretty steady for the rest of this year. But who wouldn’t want to win free gas for a year? We’re working again with the team at CITGO to assist with their Club CITGO Free Gas for a Year Sweepstakes. This promotion will be running all year with one lucky winner per quarter. They way it works is through the Club CITGO App.

Participants in 26 eastern states, plus D.C., are invited to download the app and set up a personal Club CITGO account. They will each receive a Free Gas for a Year Sweepstakes notification altering them each quarter that the sweepstakes is open for entries. Those users can obtain daily entries via the app Check-Ins. A Check- In is measured by the entrant’s mobile device being within 400ft of the tracking hardware installed at a participating CITGO location.The tracking hardware uses GPS and the entrant must have GPS/Location Services enabled. If an entrant is within the 400ft distance, they can obtain one entry by clicking the ‘Check-In’ button in the app sidebar. The sweepstakes rules do allow for an alternative means of entry by mail for those participants that may not want to use their data or have a mobile phone.

Entrants are allowed to Check-In daily for multiple chances to win. At the end of each quarterly sweepstakes period one lucky grand prize winner will receive $2,500 worth of CITGO gas cards, which should be enough for a year’s worth of driving. Besides the sweepstakes, participants can check-in every day to earn extra perks and rewards to save on in-store items such as their favorite snacks, drinks as well as gasoline.

We’ve also been working with CITGO on various text-to-win sweepstakes that invite participants to enter by just texting a keyword to gain an entry. We recently wrapped up the Win a Hockey Game Night Experience Package Sweepstakes in which participants entered for a chance to win tickets to a Chicago Blackhawks hockey game. Two winners received four 100 level seat tickets and two winners received four penthouse suite tickets. All winners also received a ride on the ice resurfacer.

So we are seeing more and more sweepstakes using mobile as a means of entry. Most lawyers will still tell you that using data to enter a sweepstakes may be construed as consideration (purchase) and you should include another method of entry without purchase. However, no claims or lawsuits have yet to be filed. So it is all according to what level of risk that your company is comfortable with. As more and more mobile providers offer unlimited data plans we’ll see if that will change anytime soon.

Here’s a couple of new sweepstakes that target Millennials

Playing games is not one of my favorite pastimes, but it is big with some of my younger friends and family members, and they’re part of a huge market. The global gaming market is predicted to hit $93 billion by 2019 and should continue growing at least for the rest of the decade. That’s the latest assessment from PricewaterhouseCoopers from in it’s Global and Entertainment Media Outlook 2015-2019 report.

I mention this because we recently signed a 6-month contract to handle the administration of some sweepstakes giveaways and contests for BANDI NAMCO Entertainment America for their Anime Games. BANDI NAMCO Entertainment specializes in the production and sales of home and portable video games on all platforms. They also offer free games across the web and social media as well as mobile.

The promotions that we will be administering will be promoted on the company’s Play Anime Games Facebook page. The first sweepstakes started on Monday and will be running till end of Sunday, March 13. The giveaway is for a chance to win the ULTIMATE Digimon DVD box set Giveaway which features 4 seasons of Digital Monsters, 32 DVD’s! The agency that we are working with is utilizing the Woobox platform to collect the entries. So may the best Digi-Fan win. There will be more to come!

A client from our sister company, Alliance Sweepstakes, that they are continuing to work with on 2016 promotions is Deschutes Brewery, a craft beer company located in Oregon. They again are running another text-to-win sweepstakes promotion and just kicked off a new one in February. To enter the DrinkTanks Juggernaut Sweepstakes consumers are first invited to text the keyword “Juggernaut” to the shortcode 65047. They will then receive a text message back with a link to the sweepstakes entry page located on the Sponsor’s website.

People are allowed to enter once a day. There will be 10 monthly winners drawn each month for 5 months who will each win a Deschutes Brewery Juggernaut growler. The mobile provider is Momares that is utilizing their Solark platform that enables us to offer this service to our clients. I featured this post that Marcos Menendez , one of the co-founders of Momares, wrote that speaks to the benefits of utilizing text messaging.

Both of these promotions that I featured today are a great example of how to market to Millennials, those 18-34. They prefer to use text messaging over emails and they like games. Millennials are now the largest population in the U.S. at 77 million. So we marketers should all be planning on how to best reach them, not just beer and game companies!

Holiday Sweepstakes brings a winter wonderland to Florida

We’re helping our friends over at Experience Kissimmee run another holiday promotion right now. Their “Snowy Holiday” Sweepstakes is bringing a winter wonderland to Florida. Funny, because we have no signs of snow here in the northeastern part of the country and it looks like we won’t be having a white Christmas.

From now till December 27 participates are invited to enter the sweepstakes by either visiting the promotional website, www.snowyholiday.com, and filling out an entry form, or just by texting the keyword “SNOW” to the shortcode 313131 to gain an entry. People can enter once per day for a chance to be a weekly winner of tickets for different holiday activities in Kissimmee.

For example, this week’s prize package include two tickets to Universal Studios or Universal’s Islands of Adventure at Universal Orlando Resort. Plus two tickets to Now Snowing in Celebration, Florida that includes a train ride, horse and carriage ride, ice skating and a photo with Santa. Experience Kissimmee is mainly targeting residents of Florida to come visit at this time of year, so that is why the prize package does not include any airfare or hotels.

This is one of many sweepstakes that Experience Kissimmee has been running that combines online entry with mobile text messaging entry which they have had great success with. Just wait till January and we’ll most likely see a new. similar promotion but instead targeting those of us in the northeast!
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Sweepstakes invites us to text WARM to Kiss the Cold Goodbye

Another blast of arctic cold is supposed to swoop down on us this week and bring sub-zero temperatures back along with more snow! It’s been hitting a good portion of this country this month, but those of us in New York and New England have seen the worst of it with Boston breaking historical records. Enough is enough already!

So the only thing to do is get on a plane and head south. The team we’re working with at Experience Kissimmee is taking full advantage of this cold winter weather. They’re running the “Kiss the Cold Good-bye” Sweepstakes for chances to win a Sunny Florida Getaway. The sweepstakes is specifically targeting those in Boston and New York.

Participants can easily enter by texting the keyword “Warm” to the shortcode 82257 which prompts them to enter their email address to complete their entry. Once completed they receive one more message which thanks them for participating and asks them to reply YES to subscribe to future SMS messages from Experience Kissimmee. Utilizing sweepstakes is a great way to grow a database of mobile subscribers.

The Sweepstakes launched on January 12 and runs till April 12. Each week we’re conducting a random drawing for one winner who will receive a “Box of Sunshine” that includes a Kissimmee tote bag packed with flip flops, an alligator plush, sunglasses, orange gum, sunscreen, chapstick, a pool towel, a bluetooth speaker, a drink koozie, a beach ball and a swirl lollipop.

Then four times during the Sweepstakes period a winner will be drawn to receive a Kissimmee getaway for winner and up to 3 guests which includes round trip airfare tickets, 6 day/5 night hotel accommodations, a vehicle rental and a bunch of activities such as park tickets to Walt Disney World’s Magic Kingdom and Universal Orlando Resort and also tickets to Orlando Tree Trek, Boggy Creek Airboat Rides and a 2-hour guided tour for the Paddling Center. We’ve already awarded one of these trips, so there are 3 more left!

For those that would like more information they can visit online at KissColdAway.com to plan their own getaway and enter the sweepstakes as well. Participants can enter once every 24-hour period for a chance to win. Each week, as the weather gets worse and worse, the entries keep growing. Last week was another record breaking week with 28,770 entries.

Experience Kissimmee has been running ads in these select markets to create awareness of the sweepstakes. Here’s a taxi ad that’s running in Boston. Hopefully the taxi’s are helping people get around Boston that can’t get their car shoveled out. A similar ad in also running in New York City.

We just awarded a trip to Florida for another sweepstakes and the winner, who was from Connecticut, wanted to know if she could go next week! That’s how much we all want to get away from this winter right now. Good news is we’re in the second half of the month of February and more then ready to Kiss it Good-bye! So hang in there!