Month: February 2019

Beyoncé and Jay-Z are promoting going vegan with free concert tickets for life to their concerts in the Greenprint Project Sweepstakes

The Greenprint Project encourages people to adopt a plant-based diet to reduce their environmental footprint. The project is linked to a recently-published book by Marco Borges, Beyoncé’s trainer, which she and Jay-Z wrote the introduction. “The facts about plant-based eating are hard to ignore,” they wrote. “The benefits of a single plant-based meal per day can have a profound impact on our health and the environment.”

They are both committed to this project and are offering a chance to win a pair of lifetime tickets to any concert during each official scheduled tour by Beyoncé and/or Jay-Z, in the United States. The prize is actually for a maximum of 30 years. The Greenprint Project Sweepstakes launched on December 22, 2018 and runs till April 22. Beyoncé first shared the news of the sweepstakes in an Instagram post promoting The Greenprint Project.

To enter people have to visit the website, www.thegreenprintproject.com, and just submit their name and email address to gain an entry. The entry page can be accessed at any time on the site by clicking the menu icon () in the upper right corner of any page. It encourages people to explore the site and to to commit to adding at least some plant-based meals into their diets. The site provides a drop-down menu of Greenprint options that people can share, including the following suggestions:

  • All plants. All the time.
  • Plant based for breakfast
  • Plant based at work
  • Two plant-based meals a day
  • Meatless Mondays
  • Plant-based on weekdays

Beyoncé said her Greenprints are “plant based for breakfast” and “meatless Mondays.”

“Our Greenprint is the positive impact we can have on the world by eating plant-based meals,” the site explains and goes on to educate about some of the positive global effects of following a vegan diet. It highlights the environmental benefits on trees, water consumption and carbon emissions. “We each have the potential to save our planet with our meal choices,” it concludes. The science supports these claims — multiple studies have recently confirmed the need to decrease meat consumption worldwide to improve both human health and the environment.

The actual sponsor is a company called CoExist Nutrition, LLC, who’s CEO is the author, Marco Borges. Our company will be doing the winner selection and notification once the promotion ends in May.

So are you ready to go vegan and share your “Greenprint” ?

Walmart Quarterly Survey Sweepstakes

SCAD 40 Drive for Dreams Sweepstakes

Super Bowl LIII Wrap Up

Last Sunday the New England Patriots won the Super Bowl 13-3 against the Los Angeles Rams. Is anyone really surprised? It has been referred to as quite the sleeper and not much on offensive from either team. By the fourth quarter, the game was tied 3-3 thanks to field goals. The Patriots finally scored the one touchdown and that’s when I fell asleep! It turned out to be the lowest-scoring Super Bowl game in history. Tom Brady now has more Super Bowl wins than any NFL player ever, Julian Edelman, their wide receiver, was the Super Bowl MVP and Bill Belichick became the oldest coach to get a Super Bowl ring.

Besides the ads, people were talking about how great Gladys Knight sang the national anthem. However, the consensus on Maroon-5 and Pepsi’s half-time show was not positive. Why Adam Levine took off his shirt and showed us all his tattoos was quite the distraction. And of course the other big NFL controversy, other than that missed call that ended the Saints season, was all the people, celebrities and activists, who didn’t tune in and boycotted this year’s game and tweeted #ImWithKap.

So back to the ads and promotions. Which ad was your favorite? Well accordingly to USA Today’s Ad Meter, the NFL’s “The 100-Year Game” commercial was the most popular. It was the first time the NFL has taken this top spot. The ad features popular NFL players, both old and new, at a dinner event to celebrate the league’s upcoming centennial, only to see the players turn into a humorous football game after a golden football fell from the top of a cake and someone yelled “Fumble”!  The NFL really needed that this year!

Amazon Alexa’s “Not Everything Makes the Cut” came in second place, Microsoft’s “We All Win” ad was next, then Hyundai’s “The Elevator” and #5 was Verizon’s “The Coach Who Wouldn’t Be Here”.

However the ad that gained the most buzz on social media during the game than any other according to Kellan Terry, who manages PR data for Brandwatch, was the Bud Light-HBO Game of Thrones ad. I didn’t even realize at first that it was the Mountain who slayed Bud Knight and it wasn’t till Daenerys Targaryen’s dragon appeared, along with the show’s theme music, that this was not just another Bud Light Dilly, Dilly ad.

One promotion that I haven’t written about yet was the Frank’s RedHot Put that Emoji on Everything Sweepstakes. The McCormick & Company-owned hot sauce dominated branded Twitter conversations during the game. Instead of spending $5 million on a Super Bowl spot, Frank’s RedHot ran this promotion on Twitter during the game that put a twist on its “I put that shit on everything” tagline by asking participants to “put that emoji on everything,” asking people to tweet the cayenne pepper emoji Chili (for Frank’s) during ads along with the emoji that corresponded to the category of that ad for a chance to win prizes.

Participants had to use the hashtag #FranksSweepstakes in their tweet. Twitter’s #BrandBowl53 gave Frank’s RedHot the “interception award” for driving the highest percent of brand conversations during the Super Bowl without an in-game spot.

So we saw a few brands win by not having to spend $5 million on a Super Bowl spot. Bud Light and Game of Thrones combined one ad with the two brands and saved some money. T-Mobile also used their ads to promote their partnerships with both Taco Bell and Lyft.  Both of those included promotions for free tacos and free Lyft rides.

So there was some creative thinking to stretch the marketing budgets. Too bad the game was not a big winner, only to those that are Patriot fans. Yes, the Brady/Belichick QB/Coach duo is going down as one of the best of all time. We’ll have to see what next season brings. Hope you enjoyed my posts.