Month: August 2018

The One Tank Trip Sweepstakes is part of a complete marketing package offered to these select Honda Dealers

We have been working with RealWorld Marketing, an advertising and marketing agency firm based in Scottsdale, Arizona, that focuses solely on Acura and Honda. They currently work with over 20 Honda and Acura associations throughout the U.S. and provide marketing and advertising services exclusively to these association with the goal to help increase Acura and Honda sales.

We are currently assisting them with two sweepstakes, one for the Rocky Mountain Honda Dealers (RMHD) and the other for the Western Washington Honda Dealers (WWHD). The RMHD association is comprised of 14 Colorado based dealers and the WWHD association includes 18 Washington based dealers. Both of these sweepstakes are named the One Tank Trip Sweepstakes because they include trip prizes to places within each state that are basically in driving distance with, you guessed it, one tank of gas.  People are invited to visit the websites and fill out the online form to enter. The websites provide additional information about the prize packages and help to promote each of the trip destinations.

Both sweepstakes started on June 13 and will run until September 3. Each sweepstakes has first place winners who each receive a weekend getaway trip prize, along with weekly second place winners who receive various other prizes. You either need to be a resident of Colorado to be eligible for the RMHD sweepstakes or Washington for the WWHD sweepstakes.

For the RMHD sweepstakes some of the secondary prizes include tickets to the Colorado Rockies baseball games or tickets to see the Broadway musical “On Your Feet”, the story of Gloria and Emilio Estefan. which is at the Buell Theater in Denver, Colorado during August. Some of the trip prizes for this sweepstakes include a trip for two to The Lodge at Steamboat in Steamboat Springs, CO, or a two night stay in the Mt. Princeton Hot Springs Resort in Nathrop, CO.

The WWHD sweepstakes had secondary prizes that include tickets to a Seattle Mariners baseball game, a Seattle Sounders soccer game or to a Washington Huskies football game. Some of their trip prizes include a trip for two to the Snug Harbor Resort on San Juan Island, WA, or to Willows Lodge in Woodinville, WA.

We now have a few more weeks left for both of these sweepstakes with some more prizes to give out. All the winners that I have contacted so far have been very happy and grateful for the prize that they have won. They also want to know if they are still eligible for the grand prize, which I tell them yes they are. At the end of the sweepstakes period we will draw a winner from each sweepstakes from all those that entered throughout the sweepstakes period. Each Grand Prize winner will be given the option to receive either a 3-year lease on a 2018 Honda Civic LX Sedan or a 3-year lease on a 2018 Honda HRV AWD LX. Both prize options are valued at $11,500.

All the dealers receive both an advertising media kit and a social media kit that includes all the information on the sweepstakes, a calendar that lists all the prizes along with information on the partners that have provided the prizes. The ad kit includes TV, radio and online ads that they can use and place with various media. The social media kit includes post ideas for the various weeks of the sweepstakes for Facebook, Instagram and Twitter along with photos that they can download and track-able links to include with each of the posts.

So RealWorld Marketing has provided a complete marketing package to help increase dealer visits, test drives and sales while making many people happy winners. I hope the promotion is a huge success for all involved.

Gold Rush DirtCar Giveaway Sweepstakes from DirtCar USA is back for a 2nd year

The Gold Rush Dirt Car Giveaway is back again and in the middle of it’s second year. Once again, DirtCar USA is giving away another race-ready dirt modified car. The car has been built by Harris Auto Racing and is powered by a Mullins Race engine. Also added to this years giveaway is over 50 racing products that will be secondary prizes valued between $50 to $600!

To enter this sweepstakes people are invited to purchase any of their race car parts at DirtCarUSA.com. For every $10 they spend on the website they get one entry into the sweepstakes for that month. Then each month, which started in March and ends in December, we draw five entrants who will be that month’s winners. DirtCar USA then will conduct an additional drawing via a Facebook Live event on their Facebook page, www.facebook.com/DirtCarUSA, to determine the monthly prize that each winner will receive. Here’s how that works:

  • First name drawn: Fifth place monthly winner receives a prize with minimum value of $50
  • Second name drawn: Fourth place monthly winner receives a prize with minimum value of $100
  • Third name drawn: Third place monthly winner receives a prize with minimum value of $150
  • Fourth name drawn: Second place monthly winner receives a prize with minimum value of $200
  • Fifth name drawn: First place monthly winner receives a prize with minimum value of $250 PLUS they will also receive one entry into the Finalist Grand Prize Drawing

One Grand Prize drawing will take place on December, 31, New Year’s Eve, from all the ten monthly Finalist winners. This drawing will also be conducted by DirtCar USA via a Facebook live event on their Facebook page. Each monthly Finalist winner will receive confirmation on when the final drawing will be held and invited to view the event.

The Grand Prize winner will receive the Race Car which will have been driven in several races during the 2018 calendar year. The next one on their schedule is the Dirt Knights race in Spencer Iowa and the Harris Clash race at Deer Creek Speedway, August 6th and 7th.

Because we are requiring a purchase to enter the sweepstakes, we also are providing an alternate means of entry without purchase which is by mail. The rules include the information required to mail in along with the mailing address. We have received many mail-in entries which continue to come in each month. So my assumption is that some sweepstakes newsletter must have picked up the information about this sweepstakes and posted it to their website. However, we also have been receiving many entries that have come from the website.

We will be doing the next drawing with all the July entries this coming Monday to determine this month’s five winners including the one finalist. DirtCar USA sent out an email yesterday on the last day of the month to encourage people to enter for July which is shown here.

So if you’re a race car fan, you can still enter for a chance to win in the next 5 monthly periods! An entrant can only win one prize per monthly drawing but may win additional prizes each month during the Sweepstakes period. Last year’s grand prize winner was a very happy guy, Nathaniel Webb from Ohio!