Super-Bowl-Sweepstakes Archives - American Sweepstakes

Skittles and Snickers launch Super Bowl LII Rivalry Sweepstakes & Instant Win Game plus some Super Bowl teaser ads are released

Last weekend, the Minnesota Vikings pulled off a last second, amazing win against the New Orleans Saints with an unbelievable touchdown by Stefon Diggs. The Jacksonville Jaguars pulled off a big upset against the Pittsburgh Steelers, who most thought would be the team playing the New England Patriots this coming weekend after the Patriots beat the Tennessee Titans. And the Philadelphia Eagles did win against the Atlanta Falcons. So the NFL Playoffs continue and the road to the Super Bowl LII now looks like this:

Some information about this year’s Super Bowl ads are starting to come out. Pepsi is bring back Cindy Crawford in an update of their classic 1992’s spot. The new 30-second ad is named “This Is the Pepsi,” and also features Crawford’s 18-year-old son, Presley Walker Gerber. Parent company, PepsiCo, will also be running two consecutive 30-second ads for its two of it’s products, Doritos Blaze and Mtn Dew Ice, in one single 60-second slot during this year’s Super Bowl.A teaser video (below) promises a face-off between actors Peter Dinklage and Morgan Freeman, representing Doritos Blaze and Mtn Dew Ice.

Last Super Bowl was the first year that Doritos hadn’t advertised during the Super Bowl. They ended their 10-year run of their “Crash the Super Bowl” contest that invited consumers to create ads. I started writing about this promotion back in 2009 with this post. Mountain Dew’s last Super Bowl ad was 2016’s “Puppymonkeybaby” — a spot that ranked high in performance of the game’s ads.

Skittles is also back this year, but in a different way. They won’t be running a commercial during the Super Bowl, but instead they are creating a “real, multimillion-dollar Super Bowl ad,” featuring a celebrity that they haven’t revealed yet. However, this ad will be viewed by just one Skittles fan, Marcos Menendez, a 17 year old from Canoga Park, Calif., who, according to the brand, was chosen because he’s a real Skittles fan. Facebook viewers will get to see Menendez’s reaction as he views the 60-second ad for the first time which will be livestreamed on Skittles’ Facebook channel on Super Bowl Sunday.

They have also partnered up with the Snickers brand in running the Super Bowl LII Rivalry 2018 Sweepstakes and Instant Win Game Promotion. This promotion started in December and runs till February 28. People can enter by texting the word “SNICKERS” or “SKITTLES” to 87654 to receive one entry into the Grand Prize Sweepstakes Drawing, and have one opportunity to win an Instant Win prize that is based on their time of entry. People can also enter online at www.teamskittles.com or www.teamsnickers.com . Two grand prize winners will each win 2018 season tickets to an NFL team of their choice valued at $5,000 each. The Instant Win prizes consists of 100 Electronic Arts/Madden NFL Game, 250 Team SNICKERS® and Team SKITTLES® Tailgating Kits, which include a Knit Hat and a Coffee Tumble, and 25,000 coupons good for a free pack of Skittles and a free Snickers bar. Total value of these instant win prizes comes to $100,000!

Stay tuned next week for more coverage as the road to Super Bowl LII continues.

Pepsi and Bud Light continue their Super Bowl sponsorship and sweepstakes promotions

I started writing about the NFL playoffs last week with this post that featured one sweepstakes we’re assisting with that is tying into the football season. Us Buffalo Bills fans got a huge New Year’s present when the Bills finally ended their playoff drought by winning a Wild Card spot in the AFC, which was their first time in 17 years. They played the Jacksonville Jaguars last Sunday and lost 10-3. Us Bills fans would have loved to see the Bills win this game, but after a year with a brand new coach and general manager along with losing some key players, we’re pretty amazed that they got this far.

So the road to Super Bowl LII now continues without the Bills. I will be covering some of the ads and promotional campaigns associated with Super Bowl LII here on my blog, which has been one of my yearly traditions. This year the game will be hosted on February 4, in the U.S. Bank Stadium in Minneapolis, the new home of the Minnesota Vikings. There now are only eight teams left in the postseason hunt. Here’s what the NFL playoff picture looks like.

Some are saying the Patriots are the favorites to win again. Others say that the Vikings have an edge since they’d be playing in their home stadium. Others think the Steelers have a great chance of beating the Patriots to make it to the championship game. We’ll just have to wait and see.

Pepsi is again the sponsor of this year’s Halftime Show. The Pepsi Super Bowl LII Halftime Show will include Justin Timberlake this year. It’s his second time as a halftime show performer, back from the now infamous wardrobe malfunction with Janet Jackson in 2004. It was recently announced that Pink will sing the National Anthem this year which we hope that during this she will be the center of attention and not who’s kneeling or not kneeling.

Pepsi was running the Super Bowl LII Trip Sweepstakes which was offering a chance to win a trip to Minneapolis including end zone tickets for the Big Game, admission to a Super Bowl party, transportation, and more valued at $7,800. This sweepstakes is now ended. They now are running a promotion where if you purchase $20 of any PEPSICO products, which includes all their brands such as Pepsi, Doritos, Tostitos and Mountain Dew, you can get $20 back in product coupons by mail.

Another big NFL sponsor, Bud Light, is also awarding tickets to the Super Bowl and is back with their Super Bowl Tickets for Life Sweepstakes. Participants have a chance to win a trip to this year’s Super Bowl Game along with three guests and also receive four tickets to every Super Bowl game during their lifetime, up to 30 years. The Grand Prize is valued at $195,300. Participants have to look inside specially- marked packages of Bud Light for a code and then visit budlight.com/sbtix4lifethe and enter the code into the entry form. They can also enter without the code online or they can text SBTIX4LIFE to shortcode 50563 to receive an entry.The chance to enter to win the Grand Prize ends soon, 1/14. First prize winners have up til 1/22 to enter for a chance to win one of 2,000 Bud Light Super Bowl LII hats.

The sweepstakes will be promoted in a TV spot that will continue to utilize it’s “Dilly Dilly” phrase with its “Game of Thrones”spoofing creative. The entry form states “Live Like A King. Entereth here for thy chance to winneth Super Bowl tickets for life.” The “Dilly Dilly” phrase was first used by Bud Light in August, in a “Banquet” ad under the brand’s “Famous Among Friends” marketing platform. That spot has been viewed more than 1.64 million times on Bud Light’s YouTube page. The brand has used the catch phrase in other creative several times since. Back in November, Pittsburgh Steelers quarterback Ben Roethlisberger gave “Dilly Dilly” the kind of free publicity brands love when he shouted it out during a game against the Tennessee Titans.

Stay tuned for more coverage as the road to Super Bowl LII continues.

Sweepstakes offer chances to win tickets to Super Bowl 50

I hope everyone enjoyed their holidays and Happy New Year. Now that we are into January, as my blogging tradition conditions, I’m going to focus on the football playoff season and the Super Bowl. I will be covering some of the ads and promotional campaigns associated with Super Bowl 50. This year Super Bowl 50 will be hosted on February 7, in the City of Santa Clara at the state-of-the-art Levi’s Stadium, which the bay area hosts claim is the greenest and most technologically advanced professional football stadium in the United States.

Here’s what this year’s playoff picture looks like this year:

If you have been a reader of this blog, you would know that I’m a Buffalo Bills fan and writing about another playoff season that they didn’t make. It was the first year with Rex Ryan as the coach, who promised that we’d make it and then had to eat his words. But on the bright side, it appears we have found a quarterback in Tyrod Taylor and he and Sammy Watkins really connected in the last game of the season in which they ended the Jets playoff hopes.

The Super Bowl has been one of the most watched sporting events and continues to have an enormous amount of marketing associated with it. NBC’s broadcast of last year’s Super Bowl was the most watched program in American television history, surpassing the previous year’s game. So we’ll see if we break that record again.

Last year most of the advertisers followed the trend of the previous year and released their TV spots prior to the actual broadcast of the game. So we expect to see more of that this year. For now here are a few of promotions that are currently still offering a chance to win ticket packages to the game.

SiriusXM’s Super Bowl 50 Sweepstakes is giving their current subscribers a chance to win an opportunity to go to Super Bowl 50. One Grand prize winner will receive round-trip airfare for two to San Francisco, CA, three nights hotel stay and two tickets to Super Bowl 50. This sweepstakes ends on January 25.

Campbell’s Chunky Super Bowl 50 Instant Win Game is giving away ten Grand Prizes that include a 3 night trip for each winner and guest to Super Bowl 50, round trip air transportation, hotel accommodations, a travel stipend for ground transportation, 2 tickets to the game, 2 Super Bowl 50 Gift Bags and $250 spending money. Participants are invited to purchase specialty-marked cans of Campbell’s Chunky soups and look under the lid to see if they are a winner. A no purchase entry is also included on the promotional website.

We are assisting a client with The Shocase Special Teams Sweepstakes which is offering participants a chance to win 2 tickets to Super Bowl 50 along with hotel accommodations. We again are using the Shortstack platform to host the promotional entry form. Shocase’s objective is to create awareness of their professional network for marketers and gain new members.

So what teams will make it to this year’s Super Bowl? Will we see the return of the New England Patriots, or will it be the Denver Broncos who will battle it out with Cam Newton and the Carolina Panthers? Or will one of the wild card teams, such as Seattle or Pittsburgh, continue their recent hot streaks and win a division title. We’ll know more after this weekend. Stay tuned for more coverage as the road to the Super Bowl continues.