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Beverage company sweepstakes programs provide drink brands with various opportunities to interact with co...
Read MoreThe holiday season presents a golden opportunity for brands to connect with consumers through strategic g...
Read MoreState-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
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Here’s a fun Facebook “Dislike” Button Contest run by DesignCrowd
October 28, 2015
Facebook’s CEO, Mark Zuckerberg, confirmed during a live stream event back in September that they were working on a “Dislike” button. Facebook has resisted adding a “Dislike” button as a companion to its “Like” button for some time. However, based on popular demand from Facebook users Zuckerberg stated they are now working on a new […]
Read MoreBAA’s 37th Marketing Law Conference: Walking the Line Between Innovation & Regulation
October 21, 2015
In a few weeks I’ll be headed back to Chicago to attend the Annual BAA/PMA Marketing Law Conference which takes place each November, always in Chicago since I can remember. This year’s conference is titled “Walking the Line: Between Innovation and Regulation” which runs November 9-11. This is the industry’s most important marketing and advertising […]
Read MoreZombie Apocalypse Sweepstakes Campaign from PostNet
October 14, 2015
I’m continuing this week with the zombie theme that I started with last week’s post titled “Celebrate Halloween with these two zombie inspired promotions”. This new campaign from PostNet aims to help small businesses survive the zombie apocalypse and ties into the very popular TV series, “Walking Dead” that just premiered its 6th season on […]
Read MoreCelebrate Halloween with these two zombie inspired promotions
October 7, 2015
Just in time for Halloween, Bawls Guarana has partnered with Paramount Pictures in anticipation of the upcoming theatrical release of “Scouts Guide to the Zombie Apocalypse“. The movie will be out on October 30 which is about three Boy Scouts who join forces with a tough cocktail waitress to save their once-peaceful town from an […]
Read MoreContests and Sweepstakes: Do I Need Official Rules?
September 30, 2015
Quite often we get asked whether or not “Official Rules” are need for a specific promotion. Some clients and prospects think that it’s only a small “giveaway” and it doesn’t include a major prize, so why not? Recently I was asked this question from a long-time client and when I reviewed what they wanted to […]
Read MoreSweepstakes helps to kick off Breast Cancer Awareness Month
September 23, 2015
We’re already seeing some “Pink” promotions as we get closer to October. This year we are working with the YSC, Young Survival Coalition, a national organization that supports young women facing breast cancer. They just launched the YSC “We Can Survive Concert” Sweepstakes that will award a trip for two to attend the “We Can […]
Read MoreSweepstakes & Contests: Social Media Hashtags or Entry Forms?
September 16, 2015
Today’s post was written by Alex Ditty, Client Operations Manager at SEEN. You can read more posts written by Alex on their blog. Contests and sweepstakes are smart and effective ways to engage your community and promote your brand. At SEEN, there have been hundreds of brands across a wide variety of industries who have […]
Read MoreUS Open Highlights: Serena vs. Venus and American Express daily ticket giveaways
September 9, 2015
I watched the much anticipated quarterfinal of the U.S. Open between Serena Williams vs. her older sister Venus last night. Serena is now only two wins away from a Grand Slam after a 6-2, 1-6, 6-3 win over Venus. We got to witness some high-quality tennis from both athletes, with Venus not going down without […]
Read MoreWhat types of user data are being collected the most from sweepstakes & contests
September 2, 2015
Collecting user data if the number one reason that marketing folks run sweepstakes and contests. Most of these types of promotions use an online entry form that includes a variety of fields entrants must fill out in exchange for a chance to win. Once marketers have someone’s email address, or mobile phone number, they can […]
Read MoreThis contest from Honest Kitchen is looking for honest pets
August 26, 2015
I have two dogs, and two cats, I’ve spoken at or attended most all of the BlogPaws Social Media Conferences and one of my daughters is in veterinary school. Therefore, those that know me and/or follow this blog are aware that I’m a big pet lover. So I came across this pet-related promotion this week […]
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