Zombie Apocalypse Sweepstakes Campaign from PostNetOctober 14, 2015 12:01 pm
I’m continuing this week with the zombie theme that I started with last week’s post titled “Celebrate Halloween with these two zombie inspired promotions”. This new campaign from PostNet aims to help small businesses survive the zombie apocalypse and ties into the very popular TV series, “Walking Dead” that just premiered its 6th season on Sunday.
PostNet is a franchise corporation with locations throughout the U.S. that offer small and medium size business services such as printing, shipping, marketing, graphic design and wide array of other services. They position themselves as a nurturing partner for all marketing, printing and shipping needs and ensure that whatever business challenges may come about, they’ll provide personalized solutions.
As part of this campaign, PostNet created a series of videos on BeatZombies.com, their promotional website, that warns people of the beginning of the Zombie Apocalypse and explains how PostNet can partner with business to help them survive and thrive through this.
They also developed a couple of tools that can be downloaded from the website, the Small Business Zombie Apocalypse Survival Guide and the Zombie Classification guide. Each offers tips on how to thrive in any situation and how to identify the “walking dead”.
There is an entry form on the website that invites small business owners to enter the Zombie Apocalypse sweepstakes for a chance to join a coalition to fight the undead. One Grand Prize winner will win a trip to London to battle the zombies. Participants also may gain one additional entry for sharing on Facebook and one additional entry for sharing on Twitter.
The prize package includes round trip airfare for winner and a guest, 7 nights hotel accommodations, tickets and transportation to attend a Zombie Apocalypse event taking place in Leicester, UK, the week of February 14, 2016, along with $1,000 cash to help cover other expenses. Full details of the prize package can be viewed here.
Here’s some metrics PostNet shared with us on how the campaign has done during its first 12 days:
MICRO-SITE Unique Visitors: 18,092
Sweepstakes Entries: 5,991
Video Views: 1,087
Facebook Shares of Sweepstakes (using plug-in on Microsite): 686
Twitter Shares of Sweepstakes (using plug-in on Microsite: 999
Online Printing Center Button Clicks: 200
SOCIAL MEDIA (aggregated Facebook, Twitter, LinkedIn & Instagram)
Total Impressions: 21,421
Total Engagements: 492
New Fans: 20
This is a very different campaign for PostNet since their target audience is small to medium size business owners. However so far they are very impressed with how well it is doing so far. All of us Walking Dead fans can definitely relate, and it appears that the small business owners can as well!