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Beverage company sweepstakes programs provide drink brands with various opportunities to interact with co...
Read MoreThe holiday season presents a golden opportunity for brands to connect with consumers through strategic g...
Read MoreState-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
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A.C. Moore’s Crystal Coast Wedding Contest celebrates brides
June 8, 2016
June is known as the “dads, grads, and brides” month. So I wrote a post last week on a Father’s Day promotion, and the week before about a Twitter promotion for grads, so this week’s post is focused on brides. We’ve working on this promotion for A.C. Moore Arts & Crafts which just launched offering […]
Read MoreGrillin’ with Dad Sweepstakes helps celebrate Father’s Day
June 1, 2016
The calendar says it’s June 1 today and the summer season is officially here. It’s a month known in the marketing world as “Dads, Grads and Brides” when we will be celebrating Father’s Day, school graduations, weddings and also the flag. It’s the month where our backyards really come to life again. All the flowers […]
Read MoreWells Fargo Road To College Twitter Promotion
May 25, 2016
Graduation season is now upon us. It’s that annual time of year when you’ll notice many people posting photos of their family members and friends posing in a graduation cap & gown. It’s is an important time for marketers to target this specific audience. I recently came across an interesting Twitter-based promotion that Wells-Fargo ran […]
Read MoreHawaii Villa Escape Sweepstakes offers a $25,000 Luxury Vacation from Exotic Estates
May 18, 2016
From time to time we get the opportunity to be involved in a promotion that is offering a really unique prize. The Hawaii Villa Escape Sweepstakes is one of those promotions. The main sponsor is Exotic Estates, a luxury vacation rental and real estate agency dealing mostly with properties throughout the US including Hawaii and […]
Read MoreBest practices for keeping giveaways, sweepstakes & contests legal
May 11, 2016
I was asked a question yesterday that I get quite often so I thought I would write about it here again. The question does vary a little on how it’s stated. One of our clients asked the following “We are doing a quick giveaway via social media and want to check…are we covered from a […]
Read MoreTHIS BODY campaign from Lane Bryant celebrates women of all types
May 4, 2016
This Sunday we will again be celebrating Mother’s Day. If you’ve been online or watched any TV this week you have been reminded many times with gift suggestions for mom. Retailers, brands and restaurants all have been promoting on how best to celebrate the moms in our lives. Whether with a card, flowers, dinner, jewelry […]
Read MoreThe Sky’s the Limit Open Road Sweepstakes from Montana
April 27, 2016
A new tourism campaign recently launched by The Montana Office of Tourism and Business Development focuses on telling Montana Big Sky Country stories to draw in visitors. Their short film series features ordinary people who are chasing their own brand of adventure. Open Road, the first episode in the Sky’s The Limit series, was used to […]
Read MoreNew tools to help businesses connect with consumers revealed at Facebook’s F8 Conference
April 20, 2016
Last week Facebook hosted their annual conference for developers known as F8. This is where the social giant previews their newest and latest products and tools for developers. This 2-day event took place again in San Fransisco. So as I did last year, I registered to attend the conference via their live streaming site. Mark […]
Read MoreHere’s a few sweepstakes for guitar lovers
April 13, 2016
Guitar players will really appreciate these three sweepstakes that are currently running from a company that calls themselves, Two Old Hippies. Our sister company, Alliance Sweepstakes Services, is the administrator on all these promotions. The Take The Bedell Challenge just recently launched on April 1st where they’re giving away a Bedell Wildfire Guitar. They are […]
Read MoreCranberry Marketing Committee kicks of the #YesYouCranSweepstakes to promote the SuperFood of the month
April 6, 2016
For those of us in the northeastern part of the country you wouldn’t know it’s now Spring. I came back this weekend from a vacation at the beach in Mexico and woke up to snow on Monday morning. The vacation was very great though and the reason I haven’t written here for a couple of […]
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