Tag: PostNet

This holiday campaign, #PostNetMerrymakers, offers a chance to win $5,000 and a matching charity donation

PostNet-Merrymaking-2Holiday promotions that include a donation component are very popular with brands as a way to show that they’re giving back. This season one of our clients, PostNet, aims to encourage acts of kindness with the launch of the #PostNetMerrymakers campaign.

Now through December 31, people can enter for a chance to win a $5,000 holiday shopping spree that will be awarded in the form of a check. Participants need to fill out an entry form located here at thePostnet-Hashtag.

They are then encouraging participants to join them in spreading holiday merrymaking by sharing on social media one good deed that they have done, or promise to do, for someone else during the holiday season. For every good dead that is posted on Twitter, Facebook and/or Instagram that uses the hashtag #PostNetMerrymakers, PostNet will donate $3 to the winner’s choice of four meaningful charities, including JDRF; The ALS Association; United Way; and ASPCA. The maximum donation from PostNet is $50,000.

PostNet-Merry-o-MeterThere are many posts so far which some are featured on the promotional page. Also PostNet has a “Merry-O-Meter” that shows the amount of money that is currently pledged toward the charity donation. No good dead is too small.

PostNet is the leading business-to-business franchise known for providing personalized, business-enhancing print, marketing and shipping solutions. Locally owned and operated PostNet locations offer full-service digital printing; direct mail; signage; document binding and finishing; graphic design; and ancillary business services, like private mailbox rental and more. They also offer professional packaging services and shipping with UPS, FedEx, DHL and the U.S. Postal Service. So the holiday season is a very busy time for them.

Zombie Apocalypse Sweepstakes Campaign from PostNet

I’m continuing this week with the zombie theme that I started with last week’s post titled “Celebrate Halloween with these two zombie inspired promotions”. This new campaign from PostNet aims to help small businesses survive the zombie apocalypse and ties into the very popular  TV series, “Walking Dead” that just premiered its 6th season on Sunday.

PostNet is a franchise corporation with locations throughout the U.S. that offer small and medium size business services such as printing, shipping, marketing, graphic design and wide array of other services. They position themselves as a nurturing partner for all marketing, printing and shipping needs and ensure that whatever business challenges may come about, they’ll provide personalized solutions.

PostNet-VideoAs part of this campaign, PostNet created a series of videos on BeatZombies.com, their promotional website, that warns people of the beginning of the Zombie Apocalypse and explains how PostNet can partner with business to help them survive and thrive through this.PostNet Survival Guide

Post Net zombie-class-guideThey also developed a couple of tools that can be downloaded from the website, the Small Business Zombie Apocalypse Survival Guide and the Zombie Classification guide. Each offers tips on how to thrive in any situation and how to identify the “walking dead”.

There is an entry form on the website that invites small business owners to enter the Zombie Apocalypse sweepstakes for a chance to join a coalition to fight the undead. One Grand Prize winner will win a trip to London to battle the zombies. Participants also may gain one additional entry for sharing on Facebook and one additional entry for sharing on Twitter.

The prize package includes round trip airfare for winner and a guest, 7 nights hotel accommodations, tickets and transportation to attend a Zombie Apocalypse event taking place in Leicester, UK, the week of February 14, 2016, along with $1,000 cash to help cover other expenses.

Here’s some metrics PostNet shared with us on how the campaign has done during its first 12 days:

MICRO-SITE Unique Visitors: 18,092
Sweepstakes Entries: 5,991
Video Views: 1,087
Facebook Shares of Sweepstakes (using plug-in on Microsite): 686
Twitter Shares of Sweepstakes (using plug-in on Microsite: 999
Online Printing Center Button Clicks: 200

SOCIAL MEDIA (aggregated Facebook, Twitter, LinkedIn & Instagram)
Total Impressions: 21,421
Total Engagements: 492
New Fans: 20

This is a very different campaign for PostNet since their target audience is small to medium size business owners. However so far they are very impressed with how well it is doing so far. All of us Walking Dead fans can definitely relate, and it appears that the small business owners can as well!