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State-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
Read MoreRunning a beer sweepstakes is a fantastic way to engage consumers, build brand awareness, and drive custo...
Read MorePromotional sweepstakes can be a powerful marketing strategy in the brutal spirits and beverage industry....
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The 40th ANA/BAA Marketing Law Conference Review
November 15, 2018
The 40th Annual Marketing Law Conference was held in Chicago last week and put on by the ANA (Association of National Advertisers). I was again able to attend which I’ve been doing now for over 20 years, but not every year. This association acquired the BAA (Brand Activation Association) back in 2014, which had changed it’s […]
Read MoreHalloween Giveaways
October 31, 2018
We haven’t had many Halloween themed sweepstakes this year. However, here’s a small Halloween Giveaway that the folks at Salon Perfect ran to help promote their Halloween Collection. Just take a look at their Instagram page, @salonperfect, which I’ve grabbed a screen shot here, to see what they’ve been promoting. Three lucky winners won Salon […]
Read MoreRed Sox player Mookie Betts’ stolen base delivers us all free tacos!
October 24, 2018
Last evening the 2018 World Series got under way at Fenway Park with the Boston Red Sox hosting the LA Dodgers. I wrote this post last year about the opening game which was held in Dodger Stadium and was the hottest game ever played in the World Series reaching a 103 degrees. It was not […]
Read MoreUpping Your Game: Pragmatic Business and Compliance Strategies-40th Annual ANA/BAA Marketing Law Conferen
October 17, 2018
Next month I will be heading back to Chicago next month to attend the 40th Annual ANA/BAA Marketing Law Conference which is taking place this year November 7-9 at the Downtown Chicago Marriott. I’ve attended this conference more then ten times over the past 20 or so years. I attend to help keep up with […]
Read MoreSandals is awarding travel agents a Million Dollars in prize money!
October 11, 2018
We have been working with Sandals Resorts now for many years assisting them with sweepstakes. Most of their sweepstakes have been targeted to consumers giving away stays to both couples and families at their various resorts. However, right now they just recently launched their biggest ever sweepstakes targeted to travel agents called the Million Dollar […]
Read MoreAlcohol beverage brands winning with text-to-win sweepstakes
September 20, 2018
For the past several years we’ve worked with Republic National Distributing Company (RNDC) who is the second largest alcohol beverage distributor in the U.S. We’ve been assisting them with a several text-to-win sweepstakes which are very popular with alcohol beverage brands since they receive extra awareness at retail and bar locations. These types of sweepstakes encourage […]
Read MoreThe One Tank Trip Sweepstakes is part of a complete marketing package offered to these select Honda Deale
August 15, 2018
We have been working with RealWorld Marketing, an advertising and marketing agency firm based in Scottsdale, Arizona, that focuses solely on Acura and Honda. They currently work with over 20 Honda and Acura associations throughout the U.S. and provide marketing and advertising services exclusively to these association with the goal to help increase Acura and […]
Read MoreGold Rush DirtCar Giveaway Sweepstakes from DirtCar USA is back for a 2nd year
August 1, 2018
The Gold Rush Dirt Car Giveaway is back again and in the middle of it’s second year. Once again, DirtCar USA is giving away another race-ready dirt modified car. The car has been built by Harris Auto Racing and is powered by a Mullins Race engine. Also added to this years giveaway is over 50 […]
Read MoreThe Rock ‘n’ Roll Marathon Toyota What’s Your Sign Contest encourages participation fro
July 25, 2018
For about the past five years we’ve been working with REACH, an experiential marketing and event management agency. Over the last year they have come to us for assistance for several promotions for their client, Toyota Motor North America, that are tied to Toyota’s sponsorship of the Rock ‘N Roll Marathon Series. We’ve been working […]
Read MoreThe Join Me In Jamaica Sweepstakes is added to the Jamaica Tourist Board’s campaign
July 19, 2018
The Jamaica Tourist Board (JTB) a couple of months ago launched their new Join Me In Jamaica digital marketing campaign. The campaign includes several 90-second videos featuring local Jamaican celebrities and friends of Jamaica sharing unique stories about the love for their profession, and their homeland and what makes it a great place to visit. […]
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