Alcohol beverage brands winning with text-to-win sweepstakes

For the past several years we’ve worked with Republic National Distributing Company (RNDC) who  is the second largest alcohol beverage distributor in the U.S. We’ve been assisting them with a several text-to-win sweepstakes which are very popular with alcohol beverage brands since they receive extra awareness at retail and bar locations. These types of sweepstakes encourage retailers to display the brand’s point of sale communications in their stores.

We started out working with RNDC for Pernod Ricard, the sponsor, for their Absolut Vodka and their Martell Cognac brands. Last year RNDC was working with Edrington Americas and we assisted them with the Macallen DoubleCask Sweepstakes which offered Texans a chance to win a trip to Scotland.

Now this year we recently helped RNDC launch another two text-to-win sweepstakes. The first is a sweepstakes for Edrington Americas for their Highland Park Whiskey brand. People who are 21 years of age or older from Florida, Georgia and Texas are invited to participate. They can text the word “VIKING” to the shortcode 65047 where they receive a text message back that contains a link to open up an online entry form. They can also enter at www.highlandparktailgate.com. Once they complete and submit the form they are entered for a chance to win. In this case Highland Park is tying into the football tailgating season and offering eight lucky weekly winners a chance to receive a tailgate package that includes food and drinks for 10 people valued at $300.

A new sponsor that we’re working though RNDC is Santa Margherita USA for their Santa Margherita wines. People who are 21 years of age or older from Texas are invited to participate. They can text the word “UNCORK” to the shortcode 65047 where they receive a text message back that contains a link to open up an online entry form. People can also enter directly online at http://app2.sweeppea.com/UNCORK for a chance to win. Three weekly winners each week for a total of 21 weekly winners each receive a $100 Albertson’s Gift Card and one Grand Prize winner at the end of the Sweepstakes will receive a $400 Albertson’s Gift Card.

Both of these sweepstakes began on September 1 and will run till the end of October. We’ve been working with a mobile platform in the U.S. for the past couple of years called Sweeppea. They provide the shortcode and we set up the campaign in their platform. We have the option of creating the online mobile form from their platform as well. The form is a great way to collect more data on the entrant such as their first and last name, email address and age, which in the case of alchol beverage brands we need to know that they are 21 or older. So try and enter one today and see how easy it is.

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