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Beverage company sweepstakes programs provide drink brands with various opportunities to interact with co...
Read MoreThe holiday season presents a golden opportunity for brands to connect with consumers through strategic g...
Read MoreState-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
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BlogPaws 2015 Conference Recap from Nashville
June 3, 2015
Just back from Nashville and the 7th BlogPaws Conference which was again another great event. I got to present on Saturday, day 2 of the conference, on Key Legal Developments in Sweepstakes, Contests and Social Media. Even though I was one of the break-out sessions scheduled after lunch, we had a good turn-out with some […]
Read MoreHeaded down to Nashville to speak at the annual Blog Paws Social Media Conference
May 27, 2015
I’m headed down to Nashville, TN, on Thursday of this week to attend the world’s most unique social media conference, BlogPaws. Anyone who’s been following my blog knows that I’m a huge fan on this annual conference. This will be my fifth time attending. I’ve only missed one so far which was last year in […]
Read MoreMeet the Legends Sweepstakes from Sugarlands Distilling Co.’s offers chances to attend a unique wee
May 20, 2015
Here’s a chance to “Meet the Legends”? For the first time we’re working with the Sugarlands Distilling Company, producers of craft quality moonshine and whiskey. Their distillery is located in downtown Gatlinburg, Tenn. and is a popular tourist attraction where guests are invited to taste free samples of authentic Sugarlands Shine, take a tour and […]
Read MoreSeveral sweepstakes offer free groceries for a year, $25K in home renovations and more
May 13, 2015
Three supermarket chains are giving away chances to win Free Groceries for a Year! We are working with Bi-Lo Holdings, the parent company of Winn-Dixie, Bi-Lo and Harvey’s Supermarkets, who are sponsoring the Great Grocery Giveaway Sweepstakes which each chain launched today. Winn-Dixie is giving away 30 $5,000 gift cards, for a total of $150,000. […]
Read MoreDove celebrates moms with a new study, video and social campaign
May 6, 2015
We will be celebrating moms this Sunday as we observe another Mother’s Day. A new study by Dove revealed just in time for Mother’s Day states that mothers are more likely to influence their daughter’s beauty habits than celebrities. This is such a relief to hear that real relationships in a woman’s life leave the […]
Read MoreInfographic: Study of Content Shared by Users in Online Promotions
April 15, 2015
I use the term Social Sweeps to describe a sweepstakes or contest promotion that integrates with social media platforms. This helps to provide participants flexibility in accessing and interacting with a promotion. By providing these various options for users to participate, you appeal to them more positively which helps to increase the participation rate. I’ve […]
Read MoreThe LOVE Letters are coming. So is the Share the Love Sweepstakes.
April 8, 2015
They say that Spring is here, but it appears to be more prevalent in some parts of the country than others. Just watching the news I see people outside in t-shirts and shorts. Haven’t gotten there yet in Western New York. Maybe this weekend! For those of you that live or are traveling through the […]
Read MoreNew updates to Facebook’s Messenger App unveiled at last week’s F8 Conference
April 1, 2015
Facebook hosted their annual conference for developers last week known as F8. This is where Facebook previews their newest and latest products and tools for developers. I always thought it would be really interesting to attend even though I’m not a developer. But this 2-day event takes place on the west coast, this year in […]
Read MoreGain valuable customer insights by offering sweepstakes
March 25, 2015
Sweepstakes promotions help to build and grow your customer database, as well as to drive excitement around your brand, which are great reasons for running these types of promotions. However, sweepstakes can offer so many more marketing opportunities. One important goal you can achieve with a sweepstakes promotion is to gather consumer insights. You can […]
Read MoreWelcome to spring and March Madness. Have you filled out your bracket yet?
March 18, 2015
The NCAA (National Collegiate Athletic Association) men’s Division 1 basketball tournament, also known as March Madness, is again upon us. This three-week event is a sure sign that Spring is here. This is when fans are placing their bets and filling out brackets, all with the hope of winning some money. I’ve never been a big […]
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