NatureSweet Tomatoes just kicked off their second sweepstakes that they are running this year with us. They are a new client that we will be working with throughout 2018. The NatureSweet Spring Sweepstakes is offering the chance for three grand prize winners to each receive a Yeti ® Cooler Prize Pack which has a value of $500.
NatureSweet is inviting people to enter online by visiting NatureSweetSweeps.com, filling out the form and submitting a photo that shows them, their friends, or their family enjoying tomatoes. Entrants also have the option of posting their photo to their Instagram account first and then including the Instagram URL address of the posted photo in the proper field on the entry form. The sweepstakes runs till May 21 when we will then conduct the random drawing to determine the three lucky winners.
We are again using the Shortstack Application to build the entry form and collect all the entrant’s data and the photos. All of Shortstack’s entry pages are mobile friendly from the start with Shortstack’s “One Campaign for any screen” design philosophy. They added some new features to the platform last year that make adding CSS coding very easy for those of us that don’t have much programming experience. If you would like more details on how to set up a promotion utilizing the Shortstack platform, please feel free to contact me. It’s a great tool and it also includes a great support team. We will soon be using the application to create a campaign that allows for hashtag entries and pulls in the posted photos from either Instagram or Twitter. So look for that post soon.
NatureSweet started off the year with their Snacking for the Big Game Sweepstakes which coincided with the NFL’s kickoff of the road to the Super Bowl They are promoting this new sweepstakes similar to their first sweepstakes, in various grocery stores with point of sale pieces that match the graphic above.
Since this Spring Sweepstakes just launched this week we don’t see any photos posted yet. We’ve given our client’s team accessibility to the campaign so that they can approve or disapprove the photo to be posted on the site. I recall my very first photo upload sweepstakes about 8 years ago that we did which didn’t have this capability where photos were automatically posted. You would not believe what some people posted. So no inappropriate photos with tomatoes will be seen here!
We recently started working with a new online company, AllTheFitness.com, that is utilizing a sweepstakes to help launch their business. They just kicked off the sweepstakes that we are administering at the end of March. They are inviting people to sign up to become an AllTheFitness.com VIP member which will automatically earn them five entries into each monthly sweepstakes drawing. The membership costs $2,95 per month and it provides members with exclusive content that includes fitness and nutrition guides. They will also have access to discounts and special offers that AllTheFitness.com will be offering with various partners just for their members. These offers will cover everything from fitness apparel, gear, equipment and more.
The sweepstakes is giving away three Concept 2 Model D Rowers, one per month at the end of April, May and June. As the sweepstakes administrators, we will randomly draw a winner about 5 days after each registration period ends. The first period runs through April 30, the second runs May 1 through May 31 and the third runs June 1 through June 30. Besides earning the five entries for each month they are a member, they may also receive bonus entries for making purchases on the AllTheFitness.com website and also by referring friends. So the company is hoping that this sweepstakes will help get the word out about their membership program. Here below is a video they created which is on YouTube and is also featured in online ads they are running.
If you’re wondering if the no purchase necessary rule for sweepstakes in the United States applies, yes it does. Anytime that you run a sweepstakes which is asking for purchase in order to gain an entry you have to offer what we call an A.M.O.E, alternate means of entry. The AMOE is explained in the full official rules which are posted on the website. For this sweepstakes we have included a mail-in address that people can mail in an envelope including their contact information. They are only allowed one entry per envelope, but in this case can send in up to 140 envelopes per registration period which is the maximum amount of entries anyone can receive. Right now we have received quite a few mail-in entries for the first period.
The Concept 2 Model D Rowers each have a retail value of $900. So that’s a pretty nice incentive to try out the membership. Members can cancel at any time and their initial five entries will still be good for that period’s drawing. So I wish AllTheFitness.com good luck in reaching their goal and either way we’ll have three lucky winners by early July.
We started working last year with a company called American International Industries (AII Beauty). They are mostly known by their over 60 different beauty and skin care brands. These brands include Andrea, Ardell Beauty, Body Drench, China Glaze, CLUBMAN Pinaud, EzFlow, GiGi, Hollywood Fashion Secrets, ibd Beauty and Salon Perfect to name a few.
We’ve been assisting them with running many sweepstakes, or giveaways as they prefer to call them, each month for their different brands. Most of these are promoted on the Instagram pages for each brand. This year they have been partnering with different influencers to help spread the news about these giveaways and their products. Right now they launched a new giveaway yesterday that they are partnering with Tyrik Jackson for the CLUBMAN Pinaud brand. The brand was originally founded in France in 1810, and today its CLUBMAN line of men’s toiletries can be found in virtually every barber shop and men’s club across the United States. These products include colognes, after shave lotions, skin and hair tonics, talcs, deodorants, hair-care products and shave creams.
Tyrik Jackson is is known as the Millionaire Barber who is a Coach, Mentor, Educator Founder and owner of Premier Barber Institute and Sharper Image Barbers. He has 36.8K followers on Instragram, @iamtyrikjackson, and offers the Tyrik Jackson app available for download in iTunes.
CLUBMAN is providing the prizes for this Barber Box and Aftershave Lotion Giveaway. One Grand Prize winner will receive a newly released CLUBMAN Barber Box which includes one of each of the following: Classic Clubman Aftershave, Charcoal Face Mask, Clubman Shave Oil, Molding Putty, Light Hold Pomade, Classic Barber Shave Cream, Beard & Tattoo Oil, No Bumps Gel, Head Shave Gel and Clubman Finest Powder. One First Prize winner will receive three newly released liquor inspired CLUBMAN Aftershaves, one Whiskey Woods, one Brandy Spice and one Gent’s Gin. Participants need to follow both @Clubmanpinaud and @iamtyrikjackson, then re-post the #Join the Club Giveaway photo shown here on their Instagram page and use the hashtags #ClubmanPinaud, #Clubmanbarberbox, #Tyrikclubmangiveaway and #Free99. Participants are also asked to tag three barbers in their post. By completing all requirements they receive one entry into the sweepstakes.
Followers have up till 04/03/18 at 9:30am (ET) to submit an entry via Instagram. Winners will be announced on 04/03/18 live on #tyriktalkstuesday.
A new promotion for the Pittsburgh Post-Gazette just kicked off this week that we are again assisting them with. A few months back we helped them run the Slide Into a Grand Sweepstakes which coincided with the launch of their NewsSlide app in order to encourage downloads. Their new promotion, the Slide, Scratch & Win Instant Win Game is to further help to continue the goal of increasing awareness and downloads of the app.
Once people have downloaded the app they need to navigate to the ad that promotes the sweepstakes within the app. Once they find it they first need to submit their name and email address in the required fields on the entry form. After that’s completed they can then play the game to find out if they are an instant winner.
Entrants are invited to play the game once per day during the sweepstakes period. Ten winners per day have the chance to win the $500 in daily prizes which are two $100 prizes, one $75 prize, two $50 prizes and five $25 prizes. The game runs for 31 days, until April 4, and includes a total 310 winners of $15,500 in prizes. All the prizes will be awarded in the form of an Amazon eGiftCard. We’ve been working with PG’s agency, Garrison Hughes, who is also based in Pittsburgh and who created the instant win mechanic.
The PG NewsSlide app contains new technology that attempts to take the daily newspaper audience beyond what is possible with the print edition by providing a deeper, more immersive relationship that includes text, video, animation, photographs and interactive elements including charts, graphs and maps. The platform runs on both iPhone and Android mobile devices including tablets and can be downloaded for free from the iTunes or Google Play Store.
The Pittsburgh Post-Gazette received just over 2,000 entries into the Slide Into a Grand Sweepstakes which amounts to more than 2,000 downloads of the NewsSlide App. They will be promoting the new Instant Win Game on Facebook, so we’ll see if we can beat that number with this promotion.
Here is western New York we’re tired of the winter and the gray days. Many of us would love to get away to a warmer climate so it’s a great time to run a promotion offering a prize that does just that. Here are two sweepstakes we’re administering that are offering a chance to win a getaway.
The first is from the tourism folks for Nassau Paradise Island who have teamed up with Cubbies swimsuits to offer this getaway. We have been working with their agency, Verb Interactive, who specializes in the travel industry. Today actually is the last day that you can enter the “Build Your Bahamas Weekend Getaway with Chubbies and Nassau Paradise Island” Sweepstakes. The prize consists of a three-night stay for two at Warwick Paradise Island Bahamas, All Inclusive, round trip air transportation and a pair of swimsuits from Chubbies. To enter people just have to submit their name and contact information on the entry form for a chance to win this weekend trip for two in Nassau Paradise Island.
Cubbies is launching a new collection inspired by Nassau Paradise Island and they created this video to promote their swimsuits and the new resort. Looks pretty nice!
The other sweepstakes is Joffery’s Coffee To Castle Sweepstakes which runs till March 18. We’ve been running these sweepstakes for Joffery’s for the past four years. They again are offering a chance to win a Walt Disney World® vacation. To enter people just have to submit their name and contact information on the entry form for a chance to win this trip.
Joffrey’s is the Official Specialty Coffee of Walt Disney World® Resort, Disneyland® Resort and Disney Vacation Club. This trip includes a 5-day/4-night grand prize vacation package to the Walt Disney World® Resort including hotel, airfare, theme park tickets, plus a $50 Joffrey’s Beverage Card to use for coffee and treats at Joffrey’s kiosks throughout the Walt Disney World® Resort!
I’ll be heading to warmer climate for a vacation back to Mexico in two weeks. Looking forward to it!
The daily morning Hungry Girl newsletter has been coming to my inbox for several years now. I’ve been a fan of Hungry girl and have shared their site with many and have even purchased some of the Hungry Girl cookbooks. HungryGirl.com was first started in 2004 by Lisa Lillien, who now has over a million subscribers to her free daily email subscription in which she sends out recipes, advice and much more. Rather than give up some of the food that she enjoyed, Lisa realized she could remake such food into more healthy options which she shares with her readers. She also started the Hungry Girl Cruise in which the first one was so successful, she’s hosting another one this April.
The Hungry Girl Cruise includes a 7-night itinerary aboard Holland America’s ms Nieuw Amsterdam. It starts in Ft. Lauderdale and stops at Half Moon Bay in the Bahamas, George Town Cayman Islands, Cozumel Mexico, and Key West Florida. The cruise includes many Hungry Girl onboard events such as cooking demos, presentations and panel discussions, parties and get-together’s, workouts and deck walking and of course Hungry Girl dinner entries from Hungry Girl recipes. Lisa will be on board leading most of these events and interacting with all the guests.
It was a pleasant surprise when we were contacted by the Brandon Agency though our sister company, Alliance Sweepstakes, who requested help with a sweepstakes for one of their clients, Green Giant. I was glad to assist them with the sweepstakes administration for the “All Aboard! Join Green Giant on the Hungry Girl Cruise” Sweepstakes. Participants just need to visit the promotional website and fill out and submit the entry form for a chance to win. The sweepstakes just recently started and runs just till February 28. So I’ll be doing the drawing soon for one lucky winner who will receive accommodations, all the events and on board meals on the Hungry Girl Cruise for them and their guest along with round-trip airfare for two from the winners home to Ft. Lauderdale.
The Brandon Agency stated that they hope to run more sweepstakes for Green Giant this year, so I will report on those as they are launched.
In the meantime, since I did write this post last week about the Winter Olympics, I just wanted to say that I’ve been following the competitions since the games started. I was so glad to watch Lindsay Von last night get the bronze medal in the women’s alpine skiing downhill event. It appeared that she was going to take the silver medal until one of the later skiers from Norway beat her time. This is most likely her last Olympic downhill event but she does have one more event. Tonight we can watch her take on U.S. teammate Mikaela Shiffrin in the Alpine combined, which adds the times of a downhill and one run of slalom. I’ll be watching this as well!
Football is now done for awhile, so have you been watching the Winter Olympic Games taking place in PyeongChang, South Korea? Last night I watched the men’s halfpipe competition and saw Shawn White reclaim his title by winning the gold medal. He is now a three-time Olympic champion and he has won the United States 100th gold medal at the Winter Olympics.
And how about Chloe Kim, the 17 year old snowboarder from the U.S. who couldn’t play in the Sochi Games because she was too young. She landed her first gold medal in the women’s halfpipe competition the day before in which she dominated the event and ended up with an almost near perfect 98.75 score on her last run. I found myself being so enthused by both these young athletes.
Nabisco is one of the sponsor this year who recently signed a multi-year Team USA official cookie and cracker sponsorship, starting with these 2018 Olympic and Paralympic Game. They were smart enough to grab Chloe Kim, a “2018 Team USA Hopeful Snowboarding” to be included in some of their marketing. Nabisco’s theme for its 2018 Olympics campaign is “Can’t Miss Moments.” “Just like the Games, our brands bring people together — from teammates to roommates, fans to families — to share a moment, big or small,” says Stephen Chriss, head of North American marketing activation and partnerships at Mondelez, Nabisco’s parent company.
The campaign is focused on three of Nabisco’s brands, Oreo, Ritz and Chips Ahoy! It includes TV, digital and social media, a sweepstakes, themed packaging and in-store recipe sampling. The #BitetoWinSweepstakes launched on Jan. 1 and runs till Feb. 25. It offers chances to win a $10,000 “entertainment package” as well as other prizes to be awarded daily during the Games. To enter, participants are invited to “Show us Your Bite” by submitting a photo of a an Oreo cookie, a Chips Ahoy! cookie or a Ritz cracker with a bite taken out of it. This ties into the Olympians’ custom of biting their medals during the award ceremonies. Nabisco has also provided a photo participants can print out and then take a photo of themselves with this photo in order to comply with the no purchase necessary rule.
Photos can be posted on either Twitter or Instagram using the hashtag #BitetoWinSweepstakes. They can also be posted on Facebook either on the Oreo page, Ritz Crackers page or the Chips Ahoy page by locating the sweepstakes post and then commenting on the post with their photo and the hashtag. Or they can visit the sweepstakes microsite at www.bitetowinsweepstakes and fill out the fields and submit the entry form with their photo. Besides the grand prize there will be daily drawings that will award 17 silver prizes which consists of a silver gear back that includes a camera, Nabisco products and a $25 gift card, as well as 1,700 bronze prizes, a Nabisco-Team USA tote filled with assorted merchandise and Nabisco products. Total value of all prizes comes to $104,350.
Accompanying Chloe Kim on the marketing materials is two-time Olympic gold medalist alpine skier Ted Ligety. Some of the alpine skiing events have been rescheduled because of the weather and high winds. So we have to wait and see when Ted Ligety will get his chance for another medal.
So as you must of heard by now, the Philadelphia Eagles beat the New England Patriots 41-33 to win the Super Bowl for the first time ever! The Eagles were the underdogs and most bets were on the Patriots winning another Super Bowl! The Eagles got on the board first and manged to stay ahead for almost the whole game. Eagles back-up quarterback Nick Foles, who had been considering retiring from the NFL, caught a pass in the end zone to score a touchdown and proved he’s this year’s MVP. The Patriots almost made a comeback, but QB Tom Brady’s last-second hail mary didn’t work out.
The Pepsi Super Bowl LII Halftime Show featured Justin Timberlake who marked his record-setting third time playing the Super Bowl, following appearances at Super Bowls XXXV and XXXVII. The latter performance, in 2004, was the infamous Janet Jackson wardrobe malfunction. Timberlake performed some of his big hits including “Suit & Tie,” “Rock Your Body,” “SexyBack” and his new song, “Filthy. Since the show was in Minneapolis this year, Timberlake also sang Prince’s “I Would Die 4 U” in front of a projection of Prince as the stadium was covered in purple lighting in a touching tribute.
Now what about this year’s ads? Again, a majority of the ads and their teasers were posted online before the game. Some of the initial reactions of ads ended up differently once the game was over.
NBC who televised the game took the opportunity to promote the Winter Olympics with opening ceremonies in Pyeongchang, South Korea this Friday. Their spots, starring Mikaela Shiffrin, Lindsey Vonn, and Chloe Kim all tested high by MediaPost.com on a scale of emotional measurement, and all three scored higher than any other ad at this year’s game. This year audiences seem to respond best to inspirational ads, and stories of real athletic achievement to a sports audience made them good. Toyota also top-scored with its “Good Odds” ad, about the life of Paralympian skier Lauren Woolstonecraft. All four of these top-scoring ads stared winter sports athletes focused on women.
The NFL also had a win with the Eli Manning and Odell Beckham Jr. Dirty Dancing spoof ad, creating their own take on touchdown celebration. While Payton Manning starred as the “Vacation Quarterback” helping kids plan their visit to Universal Resorts. Both ads included humor and the right mix of featuring celebrities while keeping it fun and simple. M&M’s silly ad starring Danny DeVito as the human M&M, and Amazon’s 90-second ad with several celebrities standing in for their Alexa voice assistant also were winners using celebrities. The Amazon ad was a favorite with many, but it tested a little lower than the others quite possibly because it was a little long.
The ads that portrayed a “Brand Purpose” also scored very high. These were led by Budweiser, who is typically known for it’s Midwestern, Clydesdale imagery. Instead they ran with the “Stand By You” ad which focused on their disaster relief efforts. It showed real employees at a Georgia-based brewery which stopped making beer to deliver canned clean water to disaster areas, Florida, Puerto Rico, Houston and California.
Anther inspirational ads included one from Toyota which is part of their mobility campaign that featured no cars. It centered on the story of Lauren Woolstencroft, a Paralympian born with no legs below the knee and no left arm below the elbow. Their other ad, “One Team” featured a Jew, a Christian, a Muslim and a Buddhist monk getting into a Toyota Tundra together. They all just want to get to the game on time and are united by their love of football. Mass Mutual’s “Unsung” ad, set to “I’ll Stand By You,” showcased various inspirational acts of kindness by people including, “Synagogue welcomes Muslims after mosque attacked” and “Woman invites homeless man to live with her family.”
Tide did something very clever this year with a take-over campaign that had not been done before. Many of the first reviews I read loved it, especially those of us in the marketing and advertising industry, the people who make and care about the commercials who thought it was the winner of the super ads. However, it didn’t score very well with the average viewer. Some of the Tide ads scored okay, but others ended up being confusing or annoying to the less committed watchers.
The other loser of the night went to Ram Trucks “Built To Serve” ad, which used the voice of Martin Luther King. It immediately got a lot of negative response on Twitter from those saying it was not an appropriate use to sell trucks. Besides the controversy, the low score it received was mostly based on the fact that the ad was overall kinda boring.
The year’s Super Bowl advertising overall was not a winner. With ads costing $5 million or more to run, plus their high production costs, you expect them to be a big deal. This is because the audience is much bigger than anything else American TV offers. But when MediaPost compared these ad scores to scores for all the ads in their U.S. database, the Super Bowl LII ads performed slightly worse than average.
At least we had a few that did perform really well. And the game itself was a winner. That’s my wrap-up of Super Bowl LII. I hope you enjoyed my posts. We now have the Winter Olympic Games to look forward to as we go through football withdrawal.
Super Bowl Sunday is this Sunday, which will feature the New England Patriots (again) vs. the Philadelphia Eagles. Super Bowl LII will be played in Minneapolis in U.S. Bank Stadium and televised this year on NBC with kick-off at 6:30 pm ET. This year a 30 second spot aired during the game runs between $5 million to $5.2 million, and that’s not including production costs and agency fees. That does seem pretty astronomical, however, brands get millions of extra views online on YouTube, Facebook and iSpotTV. Last year’s #1 online spot from Budweiser, “Born the Hard Way”, received 8.2 million views according to iSpot.TV.
Some of this year’s new ads have appeared online this week. Here’s the full M&M’s ad featuring Danny Divito and here’s the Pizza Hut Pre-Game ad featuring Terrell Owens. I wrote about both these campaigns in last week’s blog post.
This week Kraft announced their Super Bowl plans along with a teaser ad that they are running now and leading up to the game. They are attempting to run a promotion that will award the winners by featuring them and their families in the Kraft game day ad which will run during the second half. This is by no means an easy thing to pull off. Here’s how it will work.
The promotion opens for submissions early Sunday morning at 6:30 am ET. Kraft is asking families to share on Instagram and Twitter how they’re celebrating the big game using the hashtags #FamilyGreatly and #KraftEntry. People can submit either a photograph or a video, no longer than 15 minutes. Kraft and its creative agency Leo Burnett Chicago will be reviewing the submissions as they come in to begin putting the 30-second spot together. A separate ad will air just before kickoff to remind viewers that they still have time to submit. The window for submissions will close at 8:30pm ET. The full official rules are posted here.
“Throughout the course of the day, we’ll be looking at all the activity that’s occurring with those hashtags and really having an eye to family-generated content that showcases different types of families and types of activities,” said Anne Field, director of brand building for Kraft. “We’ve thought through some of the executional elements like the music, but we’ll really be making the ad in real time on that day.”
People can pre-register here for the Kraft #FamilyGreatly promotion here where they can authorize their Twitter and/or Instagram accounts so that if their image is selected, they can be contacted quickly. People need to check their email and social media accounts throughout game day. If they are contacted they need to provide their full name, email address, city, state, and ZIP code. They also need to provide first name(s) and a valid email address for each person (or parent/legal guardian) included in the photograph/video. Plus they must agree to provide the Sponsor with all the rights to use the content submitted and to let the Sponsor incorporate it into other works, in any form, for promotional or marketing purposes worldwide.
This promotion is an extension of Kraft’s ‘Family Greatly’ campaign, which launched last month with this video that featured real parents discussing the impossible standards they set for themselves when it comes to parenting. The aim of the campaign is to encourage parents to stop putting so much pressure on themselves to be perfect. Rather than being product-specific, the ‘Family Greatly’ effort promotes all products that fall under the Kraft brand name, including its macaroni and cheese, mayonnaise, line of salad dressings, shredded cheese and barbecue sauces. By uniting its portfolio of offerings under one overarching tagline, the company is hoping to strengthen what the Kraft brand stands for.
I’ll be watching the game and waiting to see how this ad turns out. I’m sure they will be getting thousands of submissions, so they must have a huge team of people on hand to review them all. Maybe I’ll submit a photo and then keep checking my Instagram account throughout the day. Check back here next week for a Super Bowl recap.
We watched the NFL championships last Sunday and surprise, surprise, the New England Patriots are going to the Super Bowl for what seems like the millionth time. They came from behind to beat the Jacksonville Jaguars and Tom Brady’s hand was working fine. The Patriots will go up against the Philadelphia Eagles. They have been underdogs all post season since they lost their first string quarterback but still worked their way into the playoffs. They’ve never won a Super Bowl but the last one they did make it to, they lost to the Patriots.
Unfortunately we won’t get to see the Minnesota Vikings play in their home field, U.S. Bank Stadium. It’s a dome stadium, so we don’t have to worry about the weather affecting the game on February 4th. The hype has definitely begun and more information on promotions, ads, and some new teasers, have been coming out this week.
Pizza Hut recently announced a free-pizza promotion tied into a Super Bowl player’s performance. Their goal is to drive people to sign-up for their Hut Rewards loyalty program. Retired NFL star, Devin Hester, holds the current record for the fastest touchdown in the history of the Super Bowl, which was 14 seconds into the 2007 game. So if that record is broken during Super Bowl LII, everyone who is a member of Hut Rewards before the game’s kickoff will have their accounts credited with a free, medium, two-topping pizza. Devin Hester appears in the promotional ad featured here.
M&M’s just-released this sweet 15-second Super Bowl ad teaser video featuring Danny DeVito dressed as a red M&M, literally swimming in chocolate. “We felt that Danny DeVito brought the perfect amount of humor needed for this year’s Super Bowl spot, and we know our fans will be delighted to see how he interacts with some of our beloved spokescandies,” said M&M’s brand director Allison Miazga-Bedrick.
Also as part of M&M’s return to running a 30-second commercial during the Super Bowl, they have launched a social media contest. The brand is asking people to record their best touchdown dance while featuring M&M’s candy, and to post the videos on Twitter, Facebook or Instagram. Videos need to be tagged with #MMSuperBowlLIIDanceContest and be no longer than 15 seconds. Four winners will receive a Super Bowl party pack, a football-shaped goodie chest filled with M&M’s candy and other branded products valued at $150.
M&M’s is getting around the “No Purchasing Necessary” requirement by stating in their rules that “Purchasing M&M’s candy is not required as Entrant may find M&M’s candy displays in stores or may simply write “M&M’s Candy” on paper and creatively include that depiction in the entry”.
There are four voting rounds with one winner chosen per round. The third round just ended and they’re now into their final round that just started today. A panel of judges will review all the entries and select two semi-finalists per round based on the following criteria: Entertainment Value, Humor, and Originality. M&M’s is inviting people to vote on all the two semi-finalists by visiting their Instagram Story at @mmschocolate. The winner will be determined by the one that receives the highest amount of votes.
Stay tuned next week for more coverage as the road to Super Bowl LII continues.
NatureSweet is inviting people to enter online by visiting NatureSweetSweeps.com, filling out the form and submitting a photo that shows them, their friends, or their family enjoying tomatoes. Entrants also have the option of posting their photo to their Instagram account first and then including the Instagram URL address of the posted photo in the proper field on the entry form. The sweepstakes runs till May 21 when we will then conduct the random drawing to determine the three lucky winners.
NatureSweet started off the year with their Snacking for the Big Game Sweepstakes which coincided with the NFL’s kickoff of the road to the Super Bowl They are promoting this new sweepstakes similar to their first sweepstakes, in various grocery stores with point of sale pieces that match the graphic above.
