We started working last year with RealWorld Marketing, an advertising and marketing agency firm based in Scottsdale, Arizona, that focuses solely on Acura and Honda. They work with over 20 Honda and Acura associations throughout the U.S. and provide marketing and advertising services exclusively to these association with the goal to help increase Acura and Honda sales.
They are again assisting the Western Washington Honda Dealers (WWHD) with a repeat of a promotion we worked with them on last year named the One Tank Trip Sweepstakes. The sweepstakes offers a chance to win various prizes relevant to the state of Washington that include trips to places that are basically in driving distance, one tank of gas. To enter people are invited to visit the websites of any of the WWHD 18 state-wide dealers and fill out a form within the sweepstakes period which started on June 19 and runs through September 2.
Some of their weekly trip prizes include a trip for two to the Snug Harbor Resort on San Juan Island, WA, or to Seabrook a oceanfront beach town overlooking the Pacific Ocean. Some of the secondary weekly prizes include tickets to a Seattle Mariners baseball game, or a Seattle Sounders soccer game as well as to Broadway theater shows at the Paramount Production in Seattle.
At the end of the sweepstakes period we will draw one grand winner from all those that entered throughout the sweepstakes who will win a 3-year lease on a 2019 Honda HRV Sport AWD CVT valued at over $13,000.
Here is last year’s Grand Prize winner of a 2018 HR-V, Julie Green from Capitol City Honda.
RealWorld Marketing has provided all the dealers with both an advertising and a social media kit that includes all the information on the sweepstakes, a calendar that lists all the prizes along with information on the partners that have provided the prizes. Advertising includes TV, radio and online ads that they place with various local media. The social media kit includes posts for Facebook, Instagram and Twitter for the various weeks along with photos and track-able links to include with each of the posts. The objective of this complete marketing package is to help increase dealer visits, test drives and sales while creating some happy winners.
I personally will be visiting Western Washington soon for the first time while my husband and I are on our Northwest Pacific trip. We are starting in Portland, OR, then heading up to Washington to first hike around in Mt. Rainer National Park. From there we drive to Seattle for a couple of days then head north to catch a ferry to San Juan Island. We’ll continue our ferry ride to Victoria, BC to do a whale watching trip and the next day hop on another ferry to end our trip in Vancouver. This is a trip we’ve planned for awhile and am really looking forward to it.
We’ll be spending our 4th of July Holiday on the trip so I’ll be back to the blog after that. We’ll get to see parts of this great country that we’ve haven’t seen yet. In the meantime I wish everyone a great and safe 4th of July.