A new animated adventure film is coming to theaters starting next week, April 12, called the Missing Link. It is written and directed by Chris Butler and produced by Laika and features the voices of Hugh Jackman, Zoe Saldana, Emma Thompson, Stephen Fry, David Walliams, Timothy Olyphant, Matt Lucas, Amrita Acharia, and Zach Galifianakis. The film follows the story of  Mr Link, who is 8 feet tall and covered in fur,  is tired of living a solitary life in the Pacific Northwest. He recruits fearless explorer Sir Lionel Frost to guide him on a journey to find his long-lost relatives in the fabled valley of Shangri-La.

Our client, Menchie’s Frozen Yogurt, has partnered with the production company, Laika Studios, to help celebrate the film. The Menchie’s and Missing Link Adventure Sweepstakes kicked off on April 1 and will run till the end of the month. From now up till April 30 Menchie’s customers will automatically receive one entry into the Sweepstakes when they use their registered Menchie’s loyalty card at any Menchie’s Frozen Yogurt store. Those that don’t have a card are invited to stop into any location and register for their My Smileage club card. Participants can also enter online at the Menchie’s website at www.menchies.com/MissingLinkAdventureSweepstakes.

One lucky Grand Prize winner will win a trip to the Grand Canyon for up to four people. The trip package includes up to four round trip airline tickets and hotel accommodations that includes three standard room nights at the Grand Canyon Railway & Hotel located in Williams, AZ and two standard room nights at the Maswik Lodge North located in the Grand Canyon National Park. Also included are up to four tickets to the train experience which travels daily from the Grand Canyon Railway & Hotel to the South Rim of Grand Canyon National Park. A check for $250 will also be sent to the Grand Prize Winner to help cover any additional expenses. The total value of the Grand Prize is $4,750.

Menchie’s Frozen Yogurt is an award winning franchise which currently has more than 540 locations around the world including the U.S.A., Canada, Puerto Rico, England and more. They are promoting this sweepstakes within Menchie’s locations located in the U.S. with posters and other point-of-sale and on their social media sites as well. We set up the Sweepstakes entry page for Menchie’s and again are using the Shortstack Application to build the entry form and collect all the entrant’s data. We then gave Menchie’s the code so that they could embed the entry form on a page on their website.   All of Shortstack’s entry pages are mobile friendly and last year they added an easy way to include CSS coding which is great for those of us that don’t have much programming experience. If you would like more details on how to set up a promotion utilizing the Shortstack platform, please feel free to contact me. It’s a great tool and it also includes a great team of support people.

So now that’s it’s officially Springtime, it’s time to get out and enjoy some Menchie’s Frozen Yogurt! You can also download their new app and get $5.00 in Menchie’s money.

Say hello to summer with Frozen Yogurt! To help celebrate the first full week of summer here’s a new sweepstakes from Menchie’s Frozen Yogurt that we helped launch. Their “Sweet Summer Giveaway” sweepstakes offers the chance to win a 7-day Caribbean cruise for up to four people courtesy of Princess Cruises.

Menchie's-Sweet-Summer-FunMenchie's-My-SmileageFrom now up till July 31 Menchie’s customers will automatically receive one entry into the Sweepstakes when they use their registered Menchie’s loyalty card at any Menchie’s Frozen Yogurt store. Those that don’t have a card are invited to stop in any location and register for their My Smileage club. Participants can also enter online at a promotional micro-site and off the the Menchie’s Facebook page.

Menchie’s has locations in 37 states in the U.S.. as well as D.C., and many in Canada as well. Last summer Menchie’s partnered with Hershey on the Hershey’s Experience Sweepstakes to help promote their new Chocolate Glazed Toffee Bar flavor. The prize last year was a family vacation to Hershey’s Chocolate World and Hershey Park Attractions. This year instead they are partnering with Princess Cruises and providing them with some added exposure.

SS-campaign-builderThe sweepstakes is being promoted within Menchie’s locations with posters and other point-of-sale and on their social media sites. We set up the Sweepstakes entry pages for Menchie’s and again are using the Shortstack Application. Shortstack first started out as a Facebook application, but last year they broaden the capabilities of their platform and you can now not only install the app on a Facebook tab page, but you can also embed the entry form on any webpage or host online as a separate promotional micro-site which we are doing here. Both entry forms are utilizing the same graphics and all entries go into one database. Therefore this allows for only one entry per day, per person’s email address regardless of what method they entered from.

All entry pages are mobile friendly from the start with Shortstack’s “One Campaign for any screen” design philosophy. If you would like more details on how to set up a promotion utilizing the Shortstack platform, please feel free to contact me. It’s a great tool and it also includes a great team of support people.

Enjoy the summer and come back here to read about some more popular summertime promotions. Don’t forget to enjoy some frozen yogurt and ice cream. My favorite flavor has always been pistachio!