Dove 4 Generations Video Archives - American Sweepstakes

I am celebrating my 9th birthday as a blogger this week. I published my first post on my blog, Donna’s Promo Talk, on February 27, 2007, which entered me into the new world of social media. At that time Facebook was in it’s infancy and had mostly just college users along with a few businesses that only existed as group pages. Twitter was just launched less then a year prior to this. More platforms have followed and the rest is now history,

This blog was originally started to appeal to other marketers, like myself, to help keep us up on the latest promotions, trends and legal issues affecting the industry. As we know, social media grew and so did the number of posts I have written on the integration of promotional and social media marketing. Now after 737 posts, the main focus of my original blog, as well as this one, still remain the same.

The first two posts I wrote were about one of my favorite brands, Dove. The Dove Energy Glow Contest was featured in the first and the next one was about a consumer-generated contest for Dove’s Cream Oil Body Wash. This contest invited participants to create and submit a video promoting the product which Dove would then run the winning video during the broadcast of that year’s Oscars. With the Oscars coming up this Monday, we’ll see if Dove is involved again.

Both of those contests were part of Dove’s “Campaign For Real Beauty” which they first launched in 2004 which now makes the campaign over 12 years old Each year Dove has kept the campaign new and fresh and they continue to promote the campaign’s original mission which is to widen the definition of beauty and nurture the self-esteem of young girls and women throughout the world. Dove claims that they’ve made progress, but still have a way to go.

Dove has now been running the Dove #Beauty stories campaign which encourages women to honor the women in their lives that have taught them how to live beautifully. In celebration of the iconic Dove Beauty Bar, a product that has been passed down among women for nearly 60 years, the campaign is set to inspire the next generation with the lessons, tips and advice they have learned through the power of storytelling. Here is the video they created to help kick off this campaign:

Dove has always had a certain way of tugging at our heart strings while giving us a new perspective on how we view ourselves with each of their viral campaigns. So I thank Dove for keeping this great campaign going after 12 years.

I also would like to thank all of you that have been readers and supporters over the years. You know who you are. I hope to continue blogging for sometime, so please keep reading and feel feel to comment and share your thoughts at any time.

We will be celebrating moms this Sunday as we observe another Mother’s Day. A new study by Dove revealed just in time for Mother’s Day states that mothers are more likely to influence their daughter’s beauty habits than celebrities. This is such a relief to hear that real relationships in a woman’s life leave the strongest lasting beauty impressions, more so than from what they learn from most female celebrities who are posting their advice on to their social media sites.

According to the study, three times as many women said their mothers influenced their beauty routines than say celebrities have, and as many as 84% of women trust the women in their lives over celebrities for beauty tips and advice.

In light of this study, Dove recently launched the Dove Beauty Stories: Four Generations campaign and video, which encourages women to honor the women in their lives that have taught them how to live beautifully. In celebration of the Dove Beauty Bar, a product that has been passed down among women for nearly 60 years, the campaign’s goal is to inspire the next generation with the lessons, tips and advice they have learned through the power of storytelling.

Documented in the video is the story of one real family that wrote a letter to Dove thanking the brand for the message they stand for and the products they offer. The Dove Beauty Bar has become their family beauty secret that has been passed down through four generations of women along with lessons of beauty and confidence. Dove captured their story recruiting three generations of moms in a new video which is meant to inspire other women to pass down their personal beauty stories and celebrate the women who have influenced them. View the video here:

Included in the campaign is a social invitation from Dove encouraging women to share their own #BeautyStory and celebrate the real women that have inspired them. Throughout this week, leading up to Mother’s Day, followers and fans of the brand’s social channels will be prompted to celebrate the different women in their life from their aunts to their sisters to their best friends. The socially driven campaign will culminate on Mother’s Day where women will have the opportunity to pay homage to their mothers and the beautiful lessons they taught them.

At the same time Dove is running the “Dove Love at First Swipe” Sweepstakes which invites people to create a custom Dove Love Note, then share it on Facebook, Twitter, and/or Pinterest to receive a Sweepstakes entry. Participants can earn up to 3 entries a day by sharing for a chance to win a trip to Paris with the love of their life. Plus 10 First Prize Winners will receive a $150 gift card and 190 Second Prize Winners will receive $25 flower gift cards. This sweepstakes helps to promote Dove Advanced Care Deodorant in which a $2.00 coupon is offered on the site.

So happy Mother’s Day to all moms, new and old. It’s now been five years this spring since my mom passed away and I so wish I could give her a hug and wish her a happy mother’s day. So please give your mom one for me, if you can.

Tag: Dove 4 Generations Video

Dove celebrates moms with a new study, video and social campaign