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Beverage company sweepstakes programs provide drink brands with various opportunities to interact with co...
Read MoreThe holiday season presents a golden opportunity for brands to connect with consumers through strategic g...
Read MoreState-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
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Scenic Train Trivia Contest from Rail Europe integrates their blog and Facebook
July 16, 2014
Summer is a time for vacations, holidays and travel throughout the world. Many Americans flock to Europe during this time to join the Europeans and experience the beauty and cultures of this part of the world. Our client, Rail Europe, just launched this week the first round of their Scenic Train Trivia Contest which aims […]
Read MoreReading Is Fundamental and Macy’s team up on #BookSmartSummer
July 9, 2014
Reading is a great summer pastime for both adults and kids. So our clients at Reading Is Fundamental have teamed up with Macy’s to kick off the 11th Annual Be Book Smart campaign to help spark kids’ imaginations this summer with books. A survey of more than 1,000 parents was conducted by Harris Poll back […]
Read MoreHershey’s Experience Sweepstakes from Menchie’s launches and Shortstack introduces their new
July 2, 2014
Here’s a new summertime promotion that we helped kick off yesterday for Menchie’s Frozen Yogurt who has partnered with Hershey on the Hershey’s Experience Sweepstakes. They are offering a chance to win a family vacation to Hershey’s Chocolate World and Hershey Park Attractions. Menchie’s is hoping to gain new customers to sign up for their […]
Read MoreText-to-Win Mobile Sweepstakes ties in with Summer Concerts
June 25, 2014
Many artists and bands on now on their summer concert tours hitting local venues across the country. One of our clients who is a Boston-based local company has decided to take advantage of this and invest some of their marketing budget towards reaching these fans. They decided to become a sponsor of all the Live […]
Read MoreContests, Games, Hashtags and Videos promote the 2014 World Cup
June 18, 2014
Everywhere you look right now it seems you see and read something related to the 2014 World Cup. I recently came across some stats that compared the number of people worldwide that watched the 2014 Super Bowl vs. the final match of the last World Cup in 2010 and it was 111.5 million vs. 909.6 […]
Read MoreBig Prizes to be awarded in the Krazy Glue Big Fix Sweepstakes
June 11, 2014
If you want to drive people to enter your sweepstakes or contest promotion then if helps if you offer a good prize. As a promotion’s sponsor you should always have a prize that is relevant to your target audience and enhances your brand. Cash prizes are relevant to all types of people and still ranked […]
Read MoreFather’s Day Game Sweepstakes from Brookstone
June 4, 2014
June is the month known as the time for “Dads, Grads, and Brides”. I do love this month. The days are long, the gardens are all in bloom and we still have the whole summer to look forward to. However, this June I am not invited to any weddings (went to one in early April […]
Read MoreTips and best practices for running Facebook Sweepstakes and Contests
May 28, 2014
Now that Facebook has evolved more into an advertising platform for brands this means that the reasons for running a contest or sweepstakes promotion on Facebook have also changed. Businesses can’t reach their “fans” as easy or “free” as they used to. So a question being asked now is, do these types of promotions still […]
Read MoreBig Red Soda partners with Transformers: Age of Extinction
May 22, 2014
This weekend is Memorial Day, referred to as the unofficial start of summer, and with that many summer-themed promotions targeted to consumers of all types. Also it kicks off the summer movie season which normally includes many action-adventure type movies hitting the theaters. “TRANSFORMERS: AGE OF EXTINCTION”, the fourth film in director Michael Bay’s global […]
Read MoreOmni-Channel Marketing, and Shoppers, are constantly evolving
May 15, 2014
Consumers are getting more comfortable using mobile devices to shop and not just for m-commerce sales, but for in-store shopping as well according, to some recent studies. An April study from Deloitte highlighted in this article from eMarketer found that 22% of mobile users were more likely to visit a store after browsing on their […]
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