Sweepstakes offer chances to win tickets to Super Bowl 50

January 6, 2016

I hope everyone enjoyed their holidays and Happy New Year. Now that we are into January, as my blogging tradition conditions, I’m going to focus on the football playoff season and the Super Bowl. I will be covering some of the ads and promotional campaigns associated with Super Bowl 50. This year Super Bowl 50 […]

Looking back on 2015. Happy New Year!

December 30, 2015

New Year’s Eve is tomorrow. I hope 2015 was good to you and that you’ve been enjoying this holiday season. My end-of-the-year tradition is to write my last post as a review of what I’ve written during the past year. So here’s a look back at some of the top posts from this blog that […]

Happy Holidays

December 23, 2015

Holiday Sweepstakes brings a winter wonderland to Florida

December 16, 2015

We’re helping our friends over at Experience Kissimmee run another holiday promotion right now. Their “Snowy Holiday” Sweepstakes is bringing a winter wonderland to Florida. Funny, because we have no signs of snow here in the northeastern part of the country and it looks like we won’t be having a white Christmas. From now till […]

This holiday campaign, #PostNetMerrymakers, offers a chance to win $5,000 and a matching charity donation

December 9, 2015

Holiday promotions that include a donation component are very popular with brands as a way to show that they’re giving back. This season one of our clients, PostNet, aims to encourage acts of kindness with the launch of the #PostNetMerrymakers campaign. Now through December 31, people can enter for a chance to win a $5,000 […]

Twitter’s new Instant Win feature is showcased in Honda’s holiday promotion

December 2, 2015

It is December, the last month of the year, and the holiday season is now in full swing. So for this month I’ll be writing here about holiday promotions that we’re working on as well as others that are of interest. This promotion caught my attention just yesterday. Honda has always been known to run […]

Purina ties into Thanksgiving with #DogThanking Promo

November 25, 2015

My post today is relevant to this holiday since it is the eve of Thanksgiving . This is when we all should express what we are thankful for. I am personally blessed with many things to be thankful for, most importantly the good health of me and my family and our well-being. However, today  I […]

Fans are invited to TOAST, SNAP & POST in Jack Daniels Photo Contest to celebrate Frank Sinatra̵

November 18, 2015

Coming from a mostly Italian family in New York we had an early pasta dinner every Sunday and the morning always started out with Frank Sinatra records playing on the stereo. So when I saw this promotion that is celebrating what would have been Frank Sinatra’s 100th birthday I couldn’t resist “spreading the news”! Sinatra […]

Sweepstakes, Contests, Social Media, Real-Time Marketing, FTC, all focus at BAA’s 37th Marketing La

November 13, 2015

The BAA’s 37th Annual Marketing Law Conference just wrapped up on Wednesday, Nov 11th, in Chicago which I was glad to attend. The organization (Brand Activation Association) broke another attendance record with over 760 attendees who ranged from leading regulators, legislators, corporate counsel, marketers and technology innovators who gathered again at the Marriott Hotel on […]

Busting the Text Message Marketing Myths

November 4, 2015

We have been assisting more and more clients this year with text-to-win sweepstakes promotions. It’s an easy way for consumers to enter, especially when they are at an event or at a store location. When they do this you gain their mobile phone number and they are then automatically subscribed to your text messaging list […]