Sweepstakes giveaways on Instagram have been very popular this past year and will most likely continue to be in 2020 as well. We’ve assisted with a few of them recently for a brand called Just BARE Chicken which is owned by a company called Pilgrim’s Pride located in Colorado. Their brand’s mission is to provide people with safe, wholesome, high-quality products from chickens that are raised with care. They are constantly providing healthy and delicious chicken recipes to help make putting dinner on the table easy, fun and nutritious.
As a tie-in to the football fall season they recently launched the Just BARE Chicken Pick 6 Sweepstakes on their Instagram page @justbarechicken. People are invited to visit the page and look for one of the sweepstakes promotion posts and then comment on the post by tagging up to six of their friends. The original participant and the friends that they tag must also all be following @justbarechicken on Instagram.
Each week during the sweepstakes period, for five weeks, there is a new post that features a football tail-gate related prize package that changes slightly. This week’s prize package features a canopy tent and last’s weeks featured this portable beer pong table. Each prize package includes the main weekly prize plus a reclining lawn chair, a 2-piece grill set, a ring toss hat, a football helmet grill, a JBL speaker and a Sidekick cooler for a total of seven items. By swiping the weekly prize post on Instagram people can see photos of all the other items included in the package. Each winner is encouraged to share the prize package with the friends that they tagged in their post.
There are three more weeks to go now in this sweepstakes which will each feature more tail-gate related prizes such as a Margarita Machine, a Putterball and a MonsterMeshPod. Each prize package has a value of approximately $430 each. So it’s a nice total prize package.
We’ve been working through the brand’s agency, OsbornBarr, out of their St. Louis office. As the Sweepstakes Administrator we review their proposed social media posts and draft the official rules for each sweepstakes making sure each one is compliant. The agency has been notifying the winners directly on Instagram each week.
Hope everyone had a great Thanksgiving Holiday. Perhaps you’ve had enough turkey by now and are ready to go back to some chicken recipes. There’s a nice chicken and vegetable pot pie recipe on their Instagram page right now to check out.
The 41st Annual Marketing Law Conference was held in San Diego last week hosted by the ANA (Association of National Advertisers). It normally has been held in Chicago in November each year but was moved to sunny, warm San Diego, which I was lucky enough to attend. I’ve been an attendee of this conference now for over 20 years, but I had not been to San Diego for some time. This ANA acquired the BAA (Brand Activation Association) back in 2014, which the Association had changed it’s previous name from PMA (Promotional Marketing Association). So I go back to the days when it was the PMA (who I first started blogging for) and I saw many new faces at this year’s conference, especially since it was held on the West Coast. Most of the sponsors, many from New York law firms, still remained the same. Each year they say that they broke attendance records and this one was no exception with what I was told was 856 attendees.
This year’s conference was titled “GET SMART: LEGAL COMPLIANCE” and featured another full agenda with more than 165 speakers, 65 sessions, and 15 roundtables. Day one of the Conference kicked off at the Marriott Marquis San Diego Marina at 9:15 am on November 4 with the first breakout sessions. I attended the first breakout session which was titled “Basics of Promotion, Sweepstakes, Contest and Gaming” since that is a what my business is mostly focused on. The speaker was Jason Mueller from Sheppard Mullin Richter & Hampton, LLP who is a partner with the firm’s Dallas office. It was good to hear him speak about some of the many details of sweepstakes and contest that I pass along to our clients. One question I asked him was if he knew if entering a sweepstakes through text messaging still required an alternative method of entry since data plans could be consideration. He answered that in his opinion, no, and that there has never been a challenge to not including one.
On Day 2, Tuesday, the Breakfast Round Tables were held which I always like to attend to have a chance to ask questions in a smaller group. I chose the “Practical Answers to Sweepstakes, Contests and Social Media Questions” which was led by Larry Berney, COO and General Counsel for Don Jagoda Associates. Larry had a great hand-out for the group that included some of the many Q&A’s that I regularly are asked by clients.
After breakfast Ed Kaback, SVP/LAW of ANA who has been the legal member of the association since the PMA days, greeted us with his welcome and introduction of the co-chairs of the event. Bob Liodice, CEO of ANA, followed with his opening remarks in which he stated “We are all connected through growth no matter what business we are in. We all must drive growth to compete in today’s landscape”. He then shared with us a new campaign that the ANA is championing called #SeeHer. SeeHer’s mission is to eliminate gender bias in advertising and media, so that women and girls will see themselves accurately reflected in content. It’s goal is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020.
Linda Goldstein and Amy Mudge, both Co-Leaders, Advertising, Marketing & Digital Media Practice at BakerHostetler in New York again delivered their annual industry review to start of the general sessions on Day 2. Their presentation was titled “A Year in Review, Sweepstakes, Contests, Privacy, Digital and Social Media”. Linda opened up stating that there were no new major platform or regulatory changes in the industry this past year. She did state that it appears that brands are looking to keep consumers engaged as long as possible and that means that more time and effort is required by the consumers to gain an entry into a sweepstakes or contest. There has never been an enforcement for a time consideration, so it’s very low risk. However she recommends brands should stay away from asking for a unique consideration such as the “What would you do for a Klondike Bar?” promotion that encouraged consumers to wipe out their social media account.
This year the video part of their presentation focused mostly on Influencers. It involved a YouTube channel called Cool Times which was started by of couple that originally met through an online dating app. They decided to start posting funny videos that covered many different topics. Their relationship grew deeper and the guy surprised the girl with a proposal during one of their video recordings. They started planning their wedding and many bridal related companies were offering them free products and services in return for their promotion. They ultimately got married and became huge Influencers that people loved because of their authenticity. But we then find out that the girl actually was hired by Trilogy Marketing, a company that connects brands with Influencers, and she was in on the whole scam to connect her with her now husband/partner. He was never aware of it till he found a letter on her desk from the FTC staring that they were non-compliant with their endorsement guidelines and with COPPA regulations. So that was the end of Cool Times. We never found out if they stayed married, but we did find out that the whole story was fictitious!
Ron Urbach, Chairman & Co-Chair of Advertising, Marketing & Promotions Practice Davis & Gilbert LLP, was back later that morning with another highly entertaining presentation titled “The Upside Down World of Advertising and Marketing Law – Where the Past & Future Disrupt the Now”. Ron started off stating that “Today, everyone can have their own reality show online. These new reality TV stars are today’s Influencers”. It is now a $6.5 billion market and estimated to grow to $15 billion by 2022. However, brands and Influencers are both at risk with the FTC getting highly involved and making sure that there is no “quid pro quo”.
Ron’s video presentation featured a game show called “Axed”, Managing Risk in an Insecure World. The game included three contestants that were competing to be hired as the General Legal Counsel to help launch a new car brand that is run by compressed air. There were also three judges who were sitting in a “Voice” like chair with their backs to the applicants. The contestants had to perform different tasks such as singing a popular song with different lyrics that related back to the new CPPA and GDPR data privacy laws. Tim was the first contestant to get axed out which left two women. They had to prove how far they would go for a client by eating out of a “can of worms”. One of the women won the job, but the other was then offered a position in “Paradise”, a play off of the Bachelor in Paradise TV Show.
Ron highlighted the issues the industry is facing with the new privacy laws and regulations. The GDPR in Europe is now a year old and there has been many issues and problems leading many to house cleaning. In the U.S. state law discrepancies will continue to exist until there is a federal law. Nevada’s new privacy law offers online business a different way for consumers to opt-out. Facebook’s settlement was a $5 billion penalty, the largest ever imposed on any company for violating consumers’ privacy. The Equifax settlement affected 147 million people. The TikTok platform through a COPPA settlement issued a $5.7 million fine. The FTC & NY fined YouTube for not disclosing kids’ content they collected. Ron noted that with 5G coming soon, there will be even greater issue and navigating the privacy maze will be difficult.
It was another very informative conference and I had the chance to meet some new people, many from California. So thanks to all who put on another great conference. Next year it will be back in Chicago, Nov.11 -13, 2020, at the Chicago Marriott Downtown Magnificent Mile. Not the warm, sunny San Diego we experienced this year, but at least I’ll have a chance to visit my daughter who lives just NW of the city.
If you’re a fan of playing Japanese games you may be aware of a game called Duel Links. It is a Japanese collectible card game developed and published by a Japanese company, Komani Digital Entertainment. We are currently working with their marketing agency in the U.S. called Petrol Advertising to help launch a new sweepstakes offering a chance to win a trip to Tokyo, Japan.
The actual name of the game is Yu-Gi-Oh! Duel Links and they are launching a new update to the game called Dark Side of Dimensions. The updates are free to download on Google Play, the Apple store and Steam. The sweepstakes of the same name, Yu-Gi-Oh! Duel Links – Dark Side of Dimensions Sweepstakes, just launched today. It invites players in the U.S. to take a screenshot of their best card deck from within the game and submit it along with their email on the promotional website located at https://gleam.io/UZKEW/ygodl-sweeps .
Participants can only enter once and a Grand Prize Winner will be randomly drawn at the end of October. The prize package includes round trip airfare for the winner and their guest to Tokyo, Japan, where Komani Digital is located. Also included is a four-night stay at a hotel in Tokyo. The Winner must provide proof of a valid passport to receive prize and trip must be taken within the 2020 calendar year. It is valued at $7,000.
The game is based on Duel Monsters, a fictional game created by manga artist Kazuki Takahashi, which is the main plot device of the game and its various anime adaptations and spinoff series. The object of the game is to duel in Duel World by first choosing your favorite character! If you defeat the character you move on to the next level. You can also duel against friends that are in your friend list. Players draw cards from their respective decks and take turns playing cards onto “the field.” Each player uses a deck containing forty to sixty cards.
To be honest, I’m not a gamer and don’t really understand the whole interest in these anime characters and games, but there is a huge market for them. This game was named the top selling trading card game in the world by Guinness World Records on July 7, 2009, having sold over 22 billion cards worldwide. I do think, however, that launching the sweepstakes offering a trip to Tokyo is a great way to raise awareness of the new update.
Next month is the 41th Annual ANA/BAA Marketing Law Conference which is taking place in San Diego this year instead of Chicago where it has normally been held. This year’s dates are November 4-6 which will be at the Marriott Marquis San Diego Marina.
I’ve attended this conference many times over the past 20 or so years, but this will be my first time in San Diego. I like to attend to help keep up with new information regarding the legal and regulatory issues facing the industry as well as to assist with promoting and covering the event for the association. Plus it still is the greatest networking event in the industry and is known as the broadest marketing, advertising, and privacy law conference in the country.
This year’s conference is titled “GET SMART: LEGAL COMPLIANCE” and features another full agenda with more than 165 speakers, 65 sessions, and 15 roundtables. We’ll dive into the laws about advanced marketing, advertising and promotion, sweepstakes, digital and social media, privacy, intellectual property and issues now facing the industry. The keynote speaker will be Noah Joshua Phillips, commissioner at the FTC, who will be joined by the top legal minds to discuss new forms of content, new platforms, new markets, and the challenges they present and how to overcome them.
Some of the cutting-edge topics will include the latest on virtual reality, augmented reality, artificial intelligence, influencer and real-time marketing, native advertising, sweepstakes, sports marketing, ad tech, fantasy sports, the CCPA and the CDPR privacy policies and alcohol and marijuana marketing. Some of the speakers from major brands include American Express, Coca-Cola, Facebook, Google, Hulu, JetBlue, KFC, Microsoft, NBCUniversal, P&G, Sony, Target, Twitter, Uber and Whole Foods.
Last year they had another great attendance record with over 830 attendees and they expect another high number this year. Will have to see if moving to the west coast affects attendance. I summarized last year’s conference with this post. Two years ago the conference started the day after the presidential election and this year the start date has been moved up and will actually take place on Election Day. It’s not a presidential election year, but still important that we vote. New York State now allows early voting, so I’m covered.
Ed Kabak, SVP, Law for ANA will again kick off the first day of the general sessions on Tuesday morning with a welcome message and introduction of the conference co-chairs. One of the highlights of the conference will again come from Linda Goldstein, Co-Leader, Advertising Marketing & Digital Media Practice, Baker Hostetler LLP in New York who will deliver her annual industry review on Sweepstakes, Contests, Privacy, Digital and Social Media. Last year Linda was joined onstage by Amy Mudge, Co-Leader at the firm. They opened up stating that by 2020 50% of all searches will be voice and that marketers need to up their game because games are now involving more and more people. The video part of their presentation involved a fictitious game called HiQ 15, which was similar to the HQ Trivia game app, and it demonstrated clearly some issues that involved influencers and data collection that were not fully disclosed.
Ron Urbach, Chairman & Co-Chair, Advertising, Marketing & Promotions Practice, Davis & Gilbert LLP, who’s presentation is also another highlight of the conference. His presentation this year is titled “The Upside-Down World of Advertising and Marketing Law, Where the Past and the Future Disrupt the Now” and will take place later on Tuesday morning. Last year he shared with us a video presentation that included a journey into a world where what was true and what was not was very blurred. It emphasized how the social network platforms had been used to spread some real fake news.
If you’re interested in attending you can register here. I’ll be at the Marriott Marquis San Diego Marina, so please say hello if you’re there. I’m really looking forward to visiting San Diego! Any tips of where to go and what to see please let me know!
This past summer my husband and I visited the Pacific Northwest area for our first time. We moved around quite a bit and covered a lot of territory. It was all well worth it though and we saw many beautiful places.
We started in Portland, then on to Mt. Rainer State Park in Washington. From there we visited Seattle, then drove up to the northern part of the state to board a ferry to San Juan Island where we spent the night. We hopped back on a ferry the next morning and headed into British Columbia where we spent a day doing a whale watching tour off of Sydney, a town on Vancouver Island. From there we took another ferry into Vancouver where we spent our last couple of days before flying back home to Rochester.
While in Vancouver we went out to dinner our first night at a small Oyster Bar which was just around the corner from our hotel. They didn’t accept reservations so when we arrived there was a line of people waiting to be seated. We decided to wait and started talking to two women who were in line in front of us. When their table opened up it was a four-top so they asked us to join them, which we did. The funny thing was that once we sat down with them and asked where they where from they said upstate New York. Not only were they from NY, but one of women still lives right in Pittsford, a suburb of Rochester! Small world it is!
They had just come off an Alaska cruise and were spending a couple of nights in Vancouver as well before flying home. The other odd coincidence was that the cruise line they had just come off of was not one of your big, commercial cruise lines, but a smaller luxury cruise line called PONANT. This just happened to be the same cruise line that I was currently assisting with running a sweepstakes, which was a new client for us. The Cruise the Majestic Treasures of the Celtic Sea Sweepstakes was originally scheduled to launch at the end of June, but ended up instead launching on August 19 and just ended this past week. Since the total prize package was valued at almost $10,000 we had to bond and register the sweepstakes in the states of New York and Florida and they require some additional lead time once the final official rules are submitted. So that kept pushing it back.
I just drew the grand prize winner for this sweepstakes and contacted him to notify him that he won the prize. Here’s what it includes: A 7-night small ship luxury cruise for two aboard PONANT’s Ship L’AUSTRAL, a 5-star yacht, in a deluxe stateroom with balcony accommodations. It also includes all meals, open bar with select wines by the glass, house champagne and alcoholic beverages (except premium brands), plus onboard Wi-Fi, gratuities and port taxes.
The cruise will be departing from Honfleur, France on April 26, 2020 and arriving in Dublin, Ireland on May 3, 2020. The only thing that is not included is airfare, which I had to explain to the winner that he was responsible for getting to France and back from Dublin along with any hotels that they may need to stay at. I explained to him that this is a luxury ship and would not be your average cruise experience.
So I’m waiting to get the paperwork back from the winner in order for him to accept the prize, which he has up to 7 days to do that. Since it does require some out-of-pocket costs to take the cruise, as well as tax implications, he may decline. If so I’ll have to contact another alternate winner and award this to another person. It won’t be the first time this has happened.
The ladies we met really loved their Alaska cruise and highly recommended the cruise line. After all the positive reviews they gave us while at dinner that night in Vancouver, and now with my familiarity with the cruise line, I am considering choosing this cruise line for our first cruise sometime in the near future. After seeing the northwest part of the U.S. and Vancouver we would love to see Alaska, maybe in a couple of years. Spain is on our bucket list next!
I have not written here on this blog during the month of August, which is normally our slow period and also a month that many of us try to slow down as well. But now that we turned the calendar to September I thought I would start up again. Plus, I’m a bit excited because today is the start of a new NFL season in which the NFL is celebrating it’s 100 year anniversary. Tonight’s Thursday night game is taking place in Chicago with the Bears vs. the Packers. I’ve got Aaron Rodgers as one of my quarterback’s on my Football Fantasy team, so I’m definitely going to be cheering for the Packers.
As one sport starts a new season another sport is winding down. MLB’s regular season will end this month on Sunday, September 29, and then the playoffs will continue into October. So we are currently running the third, and final sweepstakes that is giving away tickets to a Phillies game. Herr’s Foods is sponsoring the Score Ed Herr’s Phillies Tickets Giveaway which is running till September 13.
The Grand Prize includes four Phillies tickets to the game on Fan Appreciation Day and a year’s supply of Herr’s products. Fan Appreciation Day is also the last day of the season, September 29. Only residents of the Philadelphia, PA, DMA are eligible to win since the winners have to get themselves to the stadium. The Phillies still have a shot at being the Wild Card team for the National league, so depending on how this month plays out it could be a decisive game or it could not.
At the beginning of the season we ran the Phillies Ticket Giveaway for Herr’s that gave away four tickets for Opening Day. We again ran another sweepstakes April-May which, along with the four tickets to game, the winner got to throw at the ceremonial first pitch.
We are again using the Shortstack Application to build the entry form and collect all the entrant’s data for each of these sweepstakes periods. All of Shortstack’s entry pages are mobile friendly from the start with Shortstack’s “One Campaign for any screen” design philosophy. Last year they added an easy way to include CSS coding which is great for those of us that don’t have much programming experience. If you would like more details on how to set up a promotion utilizing the Shortstack platform, please feel free to contact me. It’s a great tool and it also includes a great team of support people.
It’s Summertime, which means it’s grilling season and chicken is one of the most popular food items for the grill. We recently helped launch a sweepstakes promotion for the brand “Just BARE Chicken” who is owned by parent company Pilgrim’s. The brand’s mission is to fuel people with wholesome, clean, responsible protein and it all starts with raising their chickens humanely on family farms.
Once on either page they need to look for the sweepstakes promotional post and comment on the post by choosing which one of the chicken recipe dishes featured in the post they like the most and include the hashtags #ThighsForTheWin and #Sweepstakes which will earn them an entry into the sweepstakes. Two weekly random drawings, one from all the Facebook entries and on efrom all Instagram entries are being conducted per week for a total of six weeks.
The Sweepstakes is giving away a total of 24 prizes and each one of them is a different summer item. The post on Facebook today is giving away a Chicken Pool Float. Some of the other prizes include floating pool wine glasses, custom branded corn hole boards, tiki torches, a YETI cooler, a Weber Portable Grill set and many more.
During the final week of the sweepstakes, the week of August 12, a new promotional post will be added to both their Facebook and their Instagram pages. This post will ask fans to vote on which of four designated cities, St. Louis, Minneapolis, Omaha, and Kansas City, deserves to be the recipient of a Sponsor’s block party. So the City that receives the most votes from that post will receive a block party put on by Just BARE Chicken which will take place at an existing event within that city.
If you’re wondering where you can purchase this brand you can check on their website. We’ve actually been working with the brand’s agency, Osborn Barr, who we’ve helped run some sweepstakes for a couple of their other clients, but this is the first one for this brand.
Based on the current Facebook post the smokey almond & chicken mole recipe is the most popular per fan comments.
We started working last year with RealWorld Marketing, an advertising and marketing agency firm based in Scottsdale, Arizona, that focuses solely on Acura and Honda. They work with over 20 Honda and Acura associations throughout the U.S. and provide marketing and advertising services exclusively to these association with the goal to help increase Acura and Honda sales.
They are again assisting the Western Washington Honda Dealers (WWHD) with a repeat of a promotion we worked with them on last year named the One Tank Trip Sweepstakes. The sweepstakes offers a chance to win various prizes relevant to the state of Washington that include trips to places that are basically in driving distance, one tank of gas. To enter people are invited to visit the websites of any of the WWHD 18 state-wide dealers and fill out a form within the sweepstakes period which started on June 19 and runs through September 2.
Some of their weekly trip prizes include a trip for two to the Snug Harbor Resort on San Juan Island, WA, or to Seabrook a oceanfront beach town overlooking the Pacific Ocean. Some of the secondary weekly prizes include tickets to a Seattle Mariners baseball game, or a Seattle Sounders soccer game as well as to Broadway theater shows at the Paramount Production in Seattle.
At the end of the sweepstakes period we will draw one grand winner from all those that entered throughout the sweepstakes who will win a 3-year lease on a 2019 Honda HRV Sport AWD CVT valued at over $13,000.
Here is last year’s Grand Prize winner of a 2018 HR-V, Julie Green from Capitol City Honda.
RealWorld Marketing has provided all the dealers with both an advertising and a social media kit that includes all the information on the sweepstakes, a calendar that lists all the prizes along with information on the partners that have provided the prizes. Advertising includes TV, radio and online ads that they place with various local media. The social media kit includes posts for Facebook, Instagram and Twitter for the various weeks along with photos and track-able links to include with each of the posts. The objective of this complete marketing package is to help increase dealer visits, test drives and sales while creating some happy winners.
I personally will be visiting Western Washington soon for the first time while my husband and I are on our Northwest Pacific trip. We are starting in Portland, OR, then heading up to Washington to first hike around in Mt. Rainer National Park. From there we drive to Seattle for a couple of days then head north to catch a ferry to San Juan Island. We’ll continue our ferry ride to Victoria, BC to do a whale watching trip and the next day hop on another ferry to end our trip in Vancouver. This is a trip we’ve planned for awhile and am really looking forward to it.
We’ll be spending our 4th of July Holiday on the trip so I’ll be back to the blog after that. We’ll get to see parts of this great country that we’ve haven’t seen yet. In the meantime I wish everyone a great and safe 4th of July.
I love June which is known for it’s long days, gardens that are in bloom and the official kick-off to summer. It’s also a very busy month with graduations, weddings and Father’s Day which is this Sunday, June 16. I personally have already been to one wedding and know of several others planned for this month. Marketers are also busy this month with promoting their products and services around the seasonal events.
We haven’t seen much promotions from our client’s around Father’s Day this year, but this one caught my attention as pretty unique. Kraft Heinz’s Bagel Bites has teamed up again with pro skateboarder Tony Hawk, who is a father of six, with a social media campaign that they have named the “Rad Dad Squad”. Apparently back in 2002, Hawk appeared in a Bagel Bites ad and critics called him “Bagel Boy,” in which Hawk defended himself stating that he really was a consumer of the snack.
So a faux-interview-format teaser video was posted on Hawk’s Instagram and YouTube channels to launch this new campaign, which is titled “Tony Hawk sells out. Again.”
The next part of the campaign announces the #RadDadSquad Sweepstakes which is shown in the second video below. Here Hawk is engaging in goofy activities with his own kids. The Sweepstakes invites people to post a photo or video showing a “Rad Dad” sharing a fun moment with their kids either on Instagram or Twitter. They also need to include the #RadDadSquad and #Sweepstakes hashtags in the caption.
There are three entry period in the Sweepstakes. The first drawing will be held on Father’s Day, June 16. The next drawing on June 21 and the last drawing June 24. All posts need to be completed by June 23. There will be a one Grand Prize winner for each entry period. The three winning dads will each get to take up to three guests on a trip to Vista, California to meet with Tony Hawk on August 3, 2019.
At least two of the guests must be minors, so presumably the winner will take their kids. The trip prize package includes round trip air transportation for up to four people, two nights’ hotel accommodations, a $250 allowance for a rental car, $250 spending money, a $2,000 check that may be used to assist with tax liability and a three hour party at Tony Hawk’s skate ramp including lunch and skate demo by Tony Hawk and his team of skaters. Winners must agree to be filmed during the Tony Hawk event.
You can visit the RadDadSquad website to see some of the of the Rad Dad moves Tony Hawk does with his kids and some of the videos that have been posted for the Sweepstakes.
You may be familiar with this game, Dragon Ball Legends, if you’re into gaming. They are celebrating their first anniversary with a sweepstakes campaign that we are assisting with. The all new smartphone game is from BANDI-NAMCO Entertainment, Inc. and for the first time we are working with them from their headquarters in Tokyo. We had worked previously with the BANDI-NAMCO America company who referred the team in Tokyo to us.
The Dragon Ball Legends Sweepstakes is open to residents of the U.S. and the U.K. They have two prize pools that they are offering, one to each, So we will have seven winners from the U.S. and seven winners from the U.K. One winner from each will win a “Super Dragon Ball Heroes World Mission” and a “Dragon Ball Fighterz” Nintendo switch game valued at $100. The other six winners will receive their choice of either a $100 iTunes or Google Play gift card.
To enter the Sweepstakes players need to visit the Dragon Ball Legends Facebook Page where there is a post promoting the sweepstakes. Once there they have to first “Like” the page and then click on a link in the post that will take them to the entry form where they just need to fill in and submit the form to gain an entry. They do need to indicate on the form whether they are a resident of the U.S. or the U.K. so that we can do the random drawings once the sweepstakes ends on June 16.
We set up the Dragon Ball Sweepstakes entry page for BANDI-NAMCO and again are using the Shortstack Application to build the entry form and collect all the entrant’s data. All of Shortstack’s entry pages are mobile friendly and last year they added an easy way to include CSS coding which is great for those of us that don’t have much programming experience. If you would like more details on how to set up a promotion utilizing the Shortstack Application, please feel free to contact me. It’s a great tool and it also includes a great team of support people.
The Sweepstakes started on May 31 and it now has over 2200 entries. Their main goal of the sweepstakes is to drive people to the Facebook page and get them to Like the page. They post new content everyday, but I’m not sure how many new Likes to the page they have received so far. We will be managing the prize fulfillment as well for all the winners, including those in the U.K. which will be my first time using Apple and Google UK websites as well as Amazon!
Sweepstakes giveaways on Instagram have been very popular this past year and will most likely continue to be in 2020 as well. We’ve assisted with a few of them recently for a brand called Just BARE Chicken which is owned by a company called Pilgrim’s Pride located in Colorado. Their brand’s mission is to provide people with safe, wholesome, high-quality products from chickens that are raised with care. They are constantly providing healthy and delicious chicken recipes to help make putting dinner on the table easy, fun and nutritious.
Each week during the sweepstakes period, for five weeks, there is a new post that features a football tail-gate related prize package that changes slightly. This week’s prize package features a canopy tent and last’s weeks featured this portable beer pong table. Each prize package includes the main weekly prize plus a reclining lawn chair, a 2-piece grill set, a ring toss hat, a football helmet grill, a JBL speaker and a Sidekick cooler for a total of seven items. By swiping the weekly prize post on Instagram people can see photos of all the other items included in the package. Each winner is encouraged to share the prize package with the friends that they tagged in their post.
We’ve been working through the brand’s agency, OsbornBarr, out of their St. Louis office. As the Sweepstakes Administrator we review their proposed social media posts and draft the official rules for each sweepstakes making sure each one is compliant. The agency has been notifying the winners directly on Instagram each week.
