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Beverage company sweepstakes programs provide drink brands with various opportunities to interact with co...
Read MoreThe holiday season presents a golden opportunity for brands to connect with consumers through strategic g...
Read MoreState-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
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BlogPaws 2015 Nose-to-Nose Pet Blogging and Social Media Awards Finalists Announced
March 4, 2015
In our profession we’ve all attended a few conferences, some good, some just okay. But have you ever been to one where there are dogs and cats (and a few ferrets) attending with you? That’s my favorite part of the BlogPaws Pet Blogging and Social Media Conference. I have written about BlogPaws several times here […]
Read MoreDove + Twitter partner for social change with #SpeakBeautiful and the Oscars
February 25, 2015
I am celebrating 8 years of blogging this week. My first blog post was published on February 27, 2007, on Donna’s Promo Talk which was my first real experience into the new world of social media. As a marketing professional my blog was to be written for other marketers to help keep us up to […]
Read MoreSweepstakes invites us to text WARM to Kiss the Cold Goodbye
February 18, 2015
Another blast of arctic cold is supposed to swoop down on us this week and bring sub-zero temperatures back along with more snow! It’s been hitting a good portion of this country this month, but those of us in New York and New England have seen the worst of it with Boston breaking historical records. […]
Read MoreWhat would you do with a $5,000 tax return?
February 11, 2015
Football and taxes are both about as American as Uncle Sam. Moving forward from Super Bowl 49, we all in the U.S. now have to focus on tax season. Yeah. it’s that time of the year when we have to file our taxes for the previous year. Those of us on the business side also […]
Read MoreSuper Bowl Wrap Up: McDonald’s was Lovin’ all the ads
February 5, 2015
Super Bowl XLIX, along with all the hype and marketing, is now history. Congratulations to the New England Patriots on their win. I’m a Buffalo Bills fan and therefore not a Patriots fan, but I was glad to see them win this championship. As they say, “may the best team win” and in my opinion […]
Read MoreTweet #VolvoContest During a Super Bowl Car Commercial
January 28, 2015
Tweet #VolvoContest during a Super Bowl Car Commercial and you could put someone in a new Volvo! If you want to enjoy some chicken wings on Super Bowl Sunday you’d better stock up on them now! The National Chicken Council says it estimates that Americans will eat 1.25 billion wings this Sunday to celebrate the […]
Read MorePepsi Hyped for Halftime Contest Comes to Rochester
January 28, 2015
Our hometown, Rochester, NY, has been selected as the hometown winner in the Pepsi Hyped for Halftime, Hype Your Hometown Contest. This national contest invited people to bring halftime to their hometown and also win tickets to this year’s Pepsi Super Bowl XLIX Halftime show featuring Katy Perry. Haley Biemiller a 19 year old from […]
Read MoreWatch, Vote & Share 2015 Super Bowl Ads on YouTube’s Ad Blitz
January 27, 2015
The Seattle Seahawks managed to get back in the game this past Sunday and beat the Green Bay Packers in overtime — after being behind for much of the entire game. So that means they’re again headed to the Super Bowl. They play against the New England Patriots, who beat the Indianapolis Colts in a […]
Read MoreDoritos’ Crash The Super Bowl Video Contest is back along with some familiar NFL playoff teams
January 7, 2015
I hope everyone enjoyed the holidays. Happy New Year and here’s to a great 2015! Now that the holidays are behind us it means that we’re in football playoff season and the Super Bowl is quickly approaching. Each January I continue to cover the ads and promotional campaigns associated with this event that seems to […]
Read More2014 Review. Happy New Year 2015.
December 31, 2014
I hope 2014 was good to you and that you’ve been enjoying this holiday season. I’ve established a end-of-the-year tradition which is to write my last post of the year as a review of what I’ve written about during the past year. I feel it’s a nice way for us all to reflect on the […]
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