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Beverage company sweepstakes programs provide drink brands with various opportunities to interact with co...
Read MoreThe holiday season presents a golden opportunity for brands to connect with consumers through strategic g...
Read MoreState-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
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Masquerade Sweepstakes from Dos Equis gets us in the Halloween Spirit
October 15, 2014
Many brands have been launching promotions this time of year tied into the Halloween season. Usually I would feature a candy brand, or as in the past, Halloween pet treat promotions. But this season I found it interesting that a beer brand has hopped on the band wagon. Dos Equis is getting into the spirit […]
Read More#CheckYourself, new music video from Avon honoring Breast Cancer Awareness month
October 8, 2014
The pink ribbon symbols can be seen in many promotions during October since it is breast cancer awareness month when many marketers and brands tie their products and services to the cause. I usually dedicate a least one “PINK” post to highlight some of the brands and organizations that have been supporting the cause. So […]
Read MoreDunkin’ launches video contest inviting fans to Dance for Dark Roast
October 1, 2014
Dunkin’ Donuts is celebrating National Coffee Day which kicked off earlier this week, September 29, with the launch of a video contest. The DDance for Dark Roast contest is tied to the launch of their new Dark Roast Coffee. When you invite participants to submit a video of themselves dancing, then you obviously are going […]
Read MoreInstagram Sweepstakes Celebrates the return of Scandal
September 24, 2014
Some of our favorite shows are back this week with the new fall TV season. I stayed up to watch the Good Wife on Sunday which was pushed back as usual because of the earlier football game. Then Monday James Spader, Red, from the Blacklist kept me up again. Last night I watched the sad […]
Read MoreRules, Guidelines and Etiquette of Business Social Media
September 17, 2014
I was in New York City last week attending the 3rd Annual Summit on Digital Advertising Compliance for Social Media, Sweepstakes & Promotions hosted by the American Conference Institute. I was in a room mostly filled with legal counsel from many of the top brands as well as those from law firms who specialize in […]
Read MoreNew NFL Season kicks off this week along with new promotions
September 3, 2014
The return of a new NFL season start tomorrow. The Green Bay Packers will kick it off in Seattle against the Seahawks at 8:30 pm ET. NBC will be covering the Thursday night game this week, however it returns to CBS the following Thursday for a seven week run with some games also on the […]
Read MoreAs smartphone usage grows, so does text-to-win sweepstakes
August 27, 2014
All over the world people are now part of the growing smartphone market. By the end of 2014, figures released from eMarketer on mobile usage worldwide states that we expect 1.76 billion people to own and use smartphones monthly, up more than 25% over 2013. According to this same report it states that the U.S. […]
Read MoreBack-to-School Video Contest from Macy’s offers schools a chance to win up to $25K
August 20, 2014
My two daughters are back at home for a few days. Both are out of college now. Kelsey is visiting because her sister, Alex, is home on a semester break from Ross University Veterinary School of Medicine. She’s got two weeks off before she has to head back down to St. Kitts, an island in […]
Read MoreFacebook no longer Likes a Like-Gate
August 13, 2014
It seems that every time I leave for vacation Facebook decides to make a change to their Promotional Guidelines. This has happened several times to me and this time I read about it upon just returning from an amazing two-week trip around Europe. On August 7 this post was published on the Facebook Developer’s Page […]
Read MoreGrill and Charcoal Giveaway from the National Pork Board utilizes mobile
July 23, 2014
Consumers who live in the state of Texas have a chance to win a couple of grills and a lot of charcoal from the National Pork Board. We recently launched their Grill and Charcoal Giveaway Sweepstakes on July 11 which goes to October 4. They are utilizing text messaging as a method of entry into […]
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