Instagram Sweepstakes Celebrates the return of Scandal

Some of our favorite shows are back this week with the new fall TV season. I stayed up to watch the Good Wife on Sunday which was pushed back as usual because of the earlier football game. Then Monday James Spader, Red, from the Blacklist kept me up again. Last night I watched the sad season premiere of Chicago Fire (no spoiler). Next on the list is tonight’s season premier episode of SUV (love Mariska Hargitay who plays Olivia Benson) and then on Thursday Kerrie Washington and the cast of Scandal is back!

I’ve seen Kerrie Washington on quite a few talk shows this week promoting the new Scandal season. She looks amazing as usual, but especially after recently having a baby! She is always so stylish and she spoke of some of the people who help make her style. The folks at Platinum Guild Jewelry are launching a new promotion this week to help celebrate the return of Kerrie (Olivia Pope) and Scandal. They have teamed up with Lyn Paolo who is the Costume Designer for Scandal and a two time Emmy Award winner for Costume Design.

The Show Us Your Platinum Style Instagram Sweepstakes invites fans to upload a photo on Instagram showing your favorite platinum look. Participants must first follow @platinum_jewelry on Instagram and use the hashtag #BePlatinumSweeps. We will randomly draw one lucky winner at the end of the sweepstakes who will win a pair of platinum diamond earrings by Simon G. Jewelry valued at $1,650.

Lyn Paola is quoted in the promotional materials as saying “I love all things Platinum: from my own personal jewelry, from the pieces I chose for my private clientele, films and television shows that I design. Platinum for me is about glamour, style and enduring quality. You really can’t beat those three qualities in one amazing product.”

This is the second promotion we have assisted with the sweepstakes administration services for the Platinum Jewelry Guild. The first was a Pinterest promotion earlier this year. We have been working with their agency, The Shand Group. They asked our advice about what hashtag to use and we suggested adding “Sweeps” to it in light of the FTC endorsement guidelines. The FTC recently came out with some new guidelines that I wrote about here that were sparked by a Pinterest promotion.

So the big question that hopefully will be answered Thursday night is “Where on earth is Olivia Pope?”.

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