Masquerade Sweepstakes from Dos Equis gets us in the Halloween Spirit

Many brands have been launching promotions this time of year tied into the Halloween season. Usually I would feature a candy brand, or as in the past, Halloween pet treat promotions. But this season I found it interesting that a beer brand has hopped on the band wagon.

Dos Equis is getting into the spirit this year with their Masquerade Sweepstakes. They are inviting participants to enter for a chance to win a trip to New Orleans on November 22 to attend the Dos Equis Masquerade featuring music artist Q-Tip and a chance to meet the Dos Equis Most Interesting Man. Participants can either upload a photo of their favorite Halloween celebration to XXMasquerade.com, the promotional website, or post the photo to Instagram using the Hashtag #XXMasquerade.com to enter.

Dos Equis is also offering a third way for participants to enter that requires purchase. Participants can text or email a photo of their receipt showing the purchase of Dos Equis Lager Especial or Ambar beer in either 6, 12, 18 or 24-pack configurations to [email protected].  I’m starting to see more of this type of entry using SMS with a photo as a means of entry. We currently are assisting a client with rules for a local promotion in a Florida supermarket where texting a photo of a receipt as proof of purchase is an option. In that case there is a mail-in request option as well to participate without purchase.

The Dos Equis Masquerade Sweepstakes ends on Halloween night. Six grand prizes will then be awarded which includes airfare for two to New Orleans, LA, hotel accommodations and $300 spending money. Approximate retail value (ARV) of each grand prize: $2,820. 25 second prize winners will each receive a life size standing image of the Dos Equis Most Interesting Man.

This 15-second TV spot is running through October featuring the Dos Equis Most Interesting Man offering his take on Masquerade Parties: “Sometimes it’s best to be yourself. This is not one of those times.” The promotion also includes events nationwide, digital experiences along with limited edition label designs for its Lager and Ambar brews. Each pack and bottle will feature new branding with its own mask. Dos Equis will also sponsor several Halloween-themed events nationwide, including Music Midtown, Life is Beautiful, Pacific Beachfest, ALONE, Monster Bash and HARD Day of the Dead.

You can view some of the photos in the XXMasquerade gallery. Even though the Official Rules contain photo guidelines that are quite extensive, there are still definitely some interesting photos posted as you can well image. This one of the woman and the parrot I thought was one of the better quality photos that has been uploaded. But it is a random drawing, so we’ll have to wait and see who wins.

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