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Beverage company sweepstakes programs provide drink brands with various opportunities to interact with co...
Read MoreThe holiday season presents a golden opportunity for brands to connect with consumers through strategic g...
Read MoreState-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
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Happy Holidays
December 23, 2014
The best of all gifts around any Christmas tree is the presence of a happy family all wrapped up in each other. From our family to yours we wish you a very Happy Holiday!
Read MoreAncestry launches their Ten Days of Holiday Giving Sweepstakes
December 17, 2014
Being together with family and friends is what makes the holidays so special. Our sister company, Alliance Sweepstakes, worked with the team over at Ancestry to kick off their annual “10 Days of Holiday Giving”. The Sweepstakes, which runs December 15-24, is a way for Ancestry to give back to their community. To enter the […]
Read MoreAnnual Holiday #12DaysofSandals Giveaway Kicks Off
December 10, 2014
The most popular time of year for people to get engaged to be married is Christmas time. Giving that special ring as a gift to the one your love as well as couples starting their wedding plans are pretty common occurrences during the holiday season. We’ve been assisting Sandals resorts for the last few years […]
Read MoreCheddar’s Cafes Home for the Holidays Contest invites Brand Advocates to vote
December 3, 2014
It wasn’t a big surprise this year that Black Friday and Cyber Monday were not what they used to be. From the stats that I have read it appears that we now shop whenever we want, however we want, thanks to online and mobile. So even though some stores were open on Thanksgiving day, most […]
Read More#GiveMerry Instagram Sweeps uses photos to promote holiday gift ideas
November 26, 2014
The 2014 Social Media Marketing Industry report found that 42% of marketers were planning to increase their use of Instagram this year, compared to 38% in 2013. Instagram has grown and it doesn’t appear that it’s going to slow down in the coming new year. They currently have 200 million monthly users, and have become […]
Read MoreSweepstakes help marketers gather user data during holiday season
November 19, 2014
Many marketers are already in full force now that this holiday season is upon. Not only can I tell by watching TV, but my email box has been filling up with messages about holiday recipes, black Friday sales and various gift ideas. According to a recent poll by Experian Marketing Services, email marketing will be […]
Read MoreSweepstakes, Contests, Disclosure & Digital/Social Media Updates from the Annual Marketing Law Confe
November 12, 2014
The BAA/PMA 36th Annual Marketing Law Conference opened up last Thursday morning, November 6, to what we were told was another record turn-out for attendance. Linda Goldstein from Manatt, Phelps & Phillips, LLP, started us off that morning with this statement “Digital is the conduit of consumer touch points. It has become the sand on […]
Read MoreTrip to Space offered as grand prize in the Interstellar Sweepstakes
November 5, 2014
The TV talk shows this week have been featuring Mathew McConaughey and Anne Hathaway promoting the movie release of Interstellar which hits theaters this Friday. They both star in the movie, directed by Christopher Nolan, who play astronauts that journey to a distant galaxy on a desperate mission to save humanity from a decaying Earth in […]
Read MoreAnnual BAA/PMA Marketing Law Conference is next week in Chicago
October 29, 2014
I will be headed back to Chicago next week to attend the Annual BAA/PMA Marketing Law Conference which has been taking place there each November since I can remember. This year’s conference is titled Navigating the Marketing Law Maze and runs November 5-7. The conference includes over 50 sessions and 120 different speakers who will […]
Read MoreThe LET’S FIX IT Challenge offers a chance to win $64,000
October 22, 2014
On November 4th Americans will be going to the polls to vote for the 2014 midterm elections. This is where we get to make our choices for members of the Senate, House of Representatives, governors and other elected positions around the country, accept for the office of the President. All 435 House members are up […]
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