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Annual BAA/PMA Marketing Law Conference is next week in Chicago

October 29, 2014 5:11 pm Published by

I will be headed back to Chicago next week to attend the Annual BAA/PMA Marketing Law Conference which has been taking place there each November since I can remember.  This year’s conference is titled Navigating the Marketing Law Maze and runs November 5-7.  The conference includes over 50 sessions and 120 different speakers who will share their knowledge and provide a unique educational experience on marketing law not found any where else.

This year’s agenda will again bring major brand marketers, senior inside and outside counsel along with top government regulators together to present legal guidance and give their practical advice. The conference will address a broad array of legal regulations and guidelines facing the industry today on subjects such as: social media, digital media, online behavior advertising, domestic and international promotion, sweepstakes, contests and games, BIG DATA, data security/breach, privacy, intellectual property and litigation. It makes your head start to spin just by mentioning all those subjects in one sentence!

The conference kicks off with a pre-conference networking reception on Nov. 5th that includes a welcome cocktail party not to be missed, along with another party the following evening. They are both great networking opportunities like nowhere else to meet with hundreds of legal experts and those in similar businesses as myself. The first general session on Thursday morning will again feature Linda Goldstein from Manatt, Phelps & Phillips, LLP, who will cover Key Legal Developments in Marketing/Advertising Law Affecting Sweepstakes, Contests, Privacy, Disclosure & Digital/Social Media. Linda’s presentation is always extremely informative and highly entertaining as well.  What she shares in this session is thought of as the bible that we in the industry will follow till the next time she presents.

Here is a video that the BAA created that includes some footage from last year’s conference and features some words from Linda Goldstein.

A special keynote presentation on Friday morning will include Carine Roman who is Head of Global Advertising at LinkedIn. Carine’s presentation is titled Demystifying the Advertising Landscape: Programmatic Buying, Data/Privacy, Targeting and the “Fortune Cookie” World of On-Line & Mobile Space. So that should be a highly interesting session as well.

We’ll all be at the Downtown Chicago Marriott right on Michigan Ave. It is located right next to Nordstrom so I will just have to make my annual shopping visit to their shoe department on the first floor! Hope to see some of you in Chicago. You can register here.

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