Month: July 2017

The Upgrade Contest from Paul Stuart invites people to visit their NYC store

Paul Stuart is a men’s and women’s clothing brand which we recently started working with. It was founded in 1938 in New York City by Ralph Ostrove, who named the company after his son, Paul Stuart Ostrove. The original New York City store is still located at the corner of Madison Avenue and 45th Street. It has grown to 60,000 square feet and remains the company’s largest store. However, this summer it is undergoing a major renovation. So the team there thought that while the store was getting an upgrade that it was a great opportunity to run a contest and invite people to get an upgrade as well.

The Paul Stuart Upgrade Contest invites participants to visit their NYC store on Madison Avenue and chose their favorite clothing, footwear and/or accessories that best depicts what their “upgrade” would consist of. They need to take a photo of their product selection and may elect to try it on for their photo. Once done they should post it to their Instagram account using the promotional hashtags #PaulStuartUpgrade and #Contest and also tag @paulstuartny to receive an entry.

The Upgrade Contest runs from now till August 9. One Grand Prize winner will receive a $2,000 Paul Stuart gift card. Once the contest has ended a panel of judges will choose the winner based on the following criteria; 50% Look Cohesiveness; How well the selected products go together according to Paul Stuart style as showcased in the Sponsor’s catalogs, windows, and in their website; 50% quality of the composition of the photo, lighting and visibility of the featured products. Here are a couple of photos that have already appeared on Instagram.

This is the first time we’re working with Paul Stuart. They have a few other locations, two in Chicago, one in Washington D.C. and one in Clarksburg, Maryland. So hopefully this contest will be a success and their other locations may give it a try.

The Waterfowlers Dream Boat Giveaway

The team at Banded Holdings kicked off earlier this month a new sweepstakes that we’re again assisting them with called The Waterfowlers Dream Boat Giveaway. Last month I wrote about another very unique sweepstakes we’ve been working with them on, The Bring Avery Home Sweepstakes, in which the main highlight is the prize, Avery, the hunting dog. The Waterfowlers Dream Boat Giveaway is also unique because one grand prize winner will take it all…a prize package valued at almost $19,000.

The prize package consists of  a special,custom Banded Edition “Gladiator” War Eagle Boat, finished in Mossy Oak camo, that comes with a trailer and a GatorTail GTRXD 37HP-EFI Motor. Plus the winner receives a whole bunch of Banded, Avery and GHG Decoy Systems hunting gear. All participants need to do is visit the promotional website and fill out and submit the entry form.

Now if you’re like me your thinking, what would I do with this prize package? If so then you, like me, are not part of Banded’s community. BANDED was originally formed by a group of avid outdoorsmen, innovators, and product designers that joined forces after years of working in the outdoor industry. Their goal has been to create superior products to enhance the outdoor experience with a special focus on duck hunters.

Banded.com offers over 600 items representing a diverse line of product categories which include outerwear, waders, boots, hunting accessories, blinds, decoys, calls and more. It not only includes outdoor merchandise for sale, but also some informative content targeted specifically for the Banded community. Users can find hunting tips, recent news items along with a couple of video series.

Last year I wrote about another big prize package that they offered which included not only the boat and trailer, but also the truck to tow it with in their Greatest Outdoor Giveaway Sweepstakes. They are a true testament that sweepstakes really work for them which has helped to grow their community. This year’s Waterfowlers Dream Boat Giveaway runs till November 7 and the winner should be announced on November 25.

The Ultimate Summer BBQ Sweepstakes from Seagram’s

The summer season of promotions is now in full swing. Last month I wrote this post regarding a Father’s Day promotion we were working on which was the first of several for Infinium Spirits who has many different alcohol beverage brands. That sweepstakes was for their Templeton Rye brand and now the current sweepstakes is for their Seagram’s Vodka brand.

The Ultimate Summer BBQ Sweepstakes kicked off on July 1 and runs till the end of August. Participants are invited to enter for a chance to win one of four grand prizes which are a $250 Visa Gift Card that they may use for the all the fixings to throw their own ultimate Summer BBQ.

The sweepstakes is being promoted on neck hangers on the Seagram’s bottle in store where participants are instructed to text “Seagrams” to the shortcode 6507 to be entered. They then receive a message back with a link to a brief, mobile-friendly entry form that they need to fill out and submit to receive an entry into the sweepstakes. The Seagram’s marketing team not only collects their mobile phone number but also their name and email address, and in this case, Seagram’s also collects their birth date in order to confirm they are 21 years of age or older. Some marketeers may also ask for participant’s mailing address which makes it easy to ship out prizes directly to the winners.

Text-to-win sweepstakes promotions are being used more and more this year. It’s an easy way for consumers to enter, especially when they are at an event or at a store location. When they do this you gain their mobile phone number and they are then automatically subscribed to your text messaging list (which they can opt-out at any time). Besides the ease of entry for consumers, Seagram’s Vodka also receives extra awareness at the retail locations. Many alcohol beverage brands are now utilizing text to win and other types of sweepstakes promotions in order to gain the extra display and point of sale that promote the sweepstakes.

We’ve been partnering with the Sweeppea mobile platform on several text to win sweepstakes now for the past couple of years. We have another sweepstakes scheduled for the fall for Infinium Spirits that we’ll be working with the team from Sweeppea on as well. So stay tuned and hope you have some great BBQ’s in the meantime.