Author: Donna DeClemente
We recently started working with a new online company, AllTheFitness.com, that is utilizing a sweepstakes to help launch their business. They just kicked off the sweepstakes that we are administering at the end of March. They are inviting people to sign up to become an AllTheFitness.com VIP member which will automatically earn them five entries into each monthly sweepstakes drawing. The membership costs $2,95 per month and it provides members with exclusive content that includes fitness and nutrition guides. They will also have access to discounts and special offers that AllTheFitness.com will be offering with various partners just for their members. These offers will cover everything from fitness apparel, gear, equipment and more.
The sweepstakes is giving away three Concept 2 Model D Rowers, one per month at the end of April, May and June. As the sweepstakes administrators, we will randomly draw a winner about 5 days after each registration period ends. The first period runs through April 30, the second runs May 1 through May 31 and the third runs June 1 through June 30. Besides earning the five entries for each month they are a member, they may also receive bonus entries for making purchases on the AllTheFitness.com website and also by referring friends. So the company is hoping that this sweepstakes will help get the word out about their membership program. Here below is a video they created which is on YouTube and is also featured in online ads they are running.
If you’re wondering if the no purchase necessary rule for sweepstakes in the United States applies, yes it does. Anytime that you run a sweepstakes which is asking for purchase in order to gain an entry you have to offer what we call an A.M.O.E, alternate means of entry. The AMOE is explained in the full official rules which are posted on the website. For this sweepstakes we have included a mail-in address that people can mail in an envelope including their contact information. They are only allowed one entry per envelope, but in this case can send in up to 140 envelopes per registration period which is the maximum amount of entries anyone can receive. Right now we have received quite a few mail-in entries for the first period.
The Concept 2 Model D Rowers each have a retail value of $900. So that’s a pretty nice incentive to try out the membership. Members can cancel at any time and their initial five entries will still be good for that period’s drawing. So I wish AllTheFitness.com good luck in reaching their goal and either way we’ll have three lucky winners by early July.
We started working last year with a company called American International Industries (AII Beauty). They are mostly known by their over 60 different beauty and skin care brands. These brands include Andrea, Ardell Beauty, Body Drench, China Glaze, CLUBMAN Pinaud, EzFlow, GiGi, Hollywood Fashion Secrets, ibd Beauty and Salon Perfect to name a few.
We’ve been assisting them with running many sweepstakes, or giveaways as they prefer to call them, each month for their different brands. Most of these are promoted on the Instagram pages for each brand. This year they have been partnering with different influencers to help spread the news about these giveaways and their products. Right now they launched a new giveaway yesterday that they are partnering with Tyrik Jackson for the CLUBMAN Pinaud brand. The brand 
was originally founded in France in 1810, and today its CLUBMAN line of men’s toiletries can be found in virtually every barber shop and men’s club across the United States. These products include colognes, after shave lotions, skin and hair tonics, talcs, deodorants, hair-care products and shave creams.
Tyrik Jackson is is known as the Millionaire Barber who is a Coach, Mentor, Educator Founder and owner of Premier Barber Institute and Sharper Image Barbers. He has 36.8K followers on Instragram, @iamtyrikjackson, and offers the Tyrik Jackson app available for download in iTunes.
CLUBMAN is providing the prizes for this Barber Box and Aftershave Lotion Giveaway. One Grand Prize winner will receive a newly released CLUBMAN Barber Box which includes one of each of the following: Classic Clubman Aftershave, Charcoal Face Mask, Clubman Shave Oil, Molding Putty, Light Hold Pomade, Classic Barber Shave Cream, Beard & Tattoo Oil, No Bumps Gel, Head Shave Gel and Clubman Finest Powder. One First Prize winner will receive three newly released liquor inspired CLUBMAN Aftershaves, one Whiskey Woods, one Brandy Spice and one Gent’s Gin. Participants need to follow both @Clubmanpinaud and @iamtyrikjackson, then re-post the #Join the Club Giveaway photo shown here on their Instagram page and use the hashtags #ClubmanPinaud, #Clubmanbarberbox, #Tyrikclubmangiveaway and #Free99. Participants are also asked to tag three barbers in their post. By completing all requirements they receive one entry into the sweepstakes.
Followers have up till 04/03/18 at 9:30am (ET) to submit an entry via Instagram. Winners will be announced on 04/03/18 live on #tyriktalkstuesday.
A new promotion for the Pittsburgh Post-Gazette just kicked off this week that we are again assisting them with. A few months back we helped them run the Slide Into a Grand Sweepstakes which coincided with the launch of their NewsSlide app in order to encourage downloads. Their new promotion, the Slide, Scratch & Win Instant Win Game is to further help to continue the goal of increasing awareness and downloads of the app.
Once people have downloaded the app they need to navigate to the ad that promotes the sweepstakes within the app. Once they find it they first need to submit their name and email address in the required fields on the entry form. After that’s completed they can then play the game to find out if they are an instant winner.
Entrants are invited to play the game once per day during the sweepstakes period. Ten winners per day have the chance to win the $500 in daily prizes which are two $100 prizes, one $75 prize, two $50 prizes and five $25 prizes. The game runs for 31 days, until April 4, and includes a total 310 winners of $15,500 in prizes. All the prizes will be awarded in the form of an Amazon eGiftCard. We’ve been working with PG’s agency, Garrison Hughes, who is also based in Pittsburgh and who created the instant win mechanic.
The PG NewsSlide app contains new technology that attempts to take the daily newspaper audience beyond what is possible with the print edition by providing a deeper, more immersive relationship that includes text, video, animation, photographs and interactive elements including charts, graphs and maps. The platform runs on both iPhone and Android mobile devices including tablets and can be downloaded for free from the iTunes or Google Play Store.
The Pittsburgh Post-Gazette received just over 2,000 entries into the Slide Into a Grand Sweepstakes which amounts to more than 2,000 downloads of the NewsSlide App. They will be promoting the new Instant Win Game on Facebook, so we’ll see if we can beat that number with this promotion.
Here is western New York we’re tired of the winter and the gray days. Many of us would love to get away to a warmer climate so it’s a great time to run a promotion offering a prize that does just that. Here are two sweepstakes we’re administering that are offering a chance to win a getaway.
The first is from the tourism folks for Nassau Paradise Island who have teamed up with Cubbies swimsuits to offer this getaway. We have been working with their agency, Verb Interactive, who specializes in the travel industry. Today actually is the last day that you can enter the “Build Your Bahamas Weekend Getaway with Chubbies and Nassau Paradise Island” Sweepstakes. The prize consists of a three-night stay for two at Warwick Paradise Island Bahamas, All Inclusive, round trip air transportation and a pair of swimsuits from Chubbies. To enter people just have to submit their name and contact information on the entry form for a chance to win this weekend trip for two in Nassau Paradise Island.
Cubbies is launching a new collection inspired by Nassau Paradise Island and they created this video to promote their swimsuits and the new resort. Looks pretty nice!
The other sweepstakes is Joffery’s Coffee To Castle Sweepstakes which runs till March 18. We’ve been running these sweepstakes for Joffery’s for the past four years. They again are offering a chance to win a Walt Disney World® vacation. To enter people just have to submit their name and contact information on the entry form for a chance to win this trip.
Joffrey’s is the Official Specialty Coffee of Walt Disney World® Resort, Disneyland® Resort and Disney Vacation Club. This trip includes a 5-day/4-night grand prize vacation package to the Walt Disney World® Resort including hotel, airfare, theme park tickets, plus a $50 Joffrey’s Beverage Card to use for coffee and treats at Joffrey’s kiosks throughout the Walt Disney World® Resort! 
I’ll be heading to warmer climate for a vacation back to Mexico in two weeks. Looking forward to it!
The daily morning Hungry Girl newsletter has been coming to my inbox for several years now. I’ve been a fan of Hungry girl and have shared their site with many and have even purchased some of the Hungry Girl cookbooks. HungryGirl.com was first started in 2004 by Lisa Lillien, who now has over a million subscribers to her free daily email subscription in which she sends out recipes, advice and much more. Rather than give up some of the food that she enjoyed, Lisa realized she could remake such food into more healthy options which she shares with her readers. She also started the Hungry Girl Cruise in which the first one was so successful, she’s hosting another one this April.
The Hungry Girl Cruise includes a 7-night itinerary aboard Holland America’s ms Nieuw Amsterdam. It starts in Ft. Lauderdale and stops at Half Moon Bay in the Bahamas, George Town Cayman Islands, Cozumel Mexico, and Key West Florida. The cruise includes many Hungry Girl onboard events such as cooking demos, presentations and panel discussions, parties and get-together’s, workouts and deck walking and of course Hungry Girl dinner entries from Hungry Girl recipes. Lisa will be on board leading most of these events and interacting with all the guests.
It was a pleasant surprise when we were contacted by the Brandon Agency though our sister company, Alliance Sweepstakes, who requested help with a sweepstakes for one of their clients, Green Giant. I was glad to assist them with the sweepstakes administration for the “All Aboard! Join Green Giant on the Hungry Girl Cruise” Sweepstakes. Participants just need to visit the promotional website and fill out and submit the entry form for a chance to win. The sweepstakes just recently started and runs just till February 28. So I’ll be doing the drawing soon for one lucky winner who will receive accommodations, all the events and on board meals on the Hungry Girl Cruise for them and their guest along with round-trip airfare for two from the winners home to Ft. Lauderdale.
The Brandon Agency stated that they hope to run more sweepstakes for Green Giant this year, so I will report on those as they are launched.
In the meantime, since I did write this post last week about the Winter Olympics, I just wanted to say that I’ve been following the competitions since the games started. I was so glad to watch Lindsay Von last night get the bronze medal in the women’s alpine skiing downhill event. It appeared that she was going to take the silver medal until one of the later skiers from Norway beat her time. This is most likely her last Olympic downhill event but she does have one more event. Tonight we can watch her take on U.S. teammate Mikaela Shiffrin in the Alpine combined, which adds the times of a downhill and one run of slalom. I’ll be watching this as well!
Football is now done for awhile, so have you been watching the Winter Olympic Games taking place in PyeongChang, South Korea? Last night I watched the men’s halfpipe competition and saw Shawn White reclaim his title by winning the gold medal. He is now a three-time Olympic champion and he has won the United States 100th gold medal at the Winter Olympics.
And how about Chloe Kim, the 17 year old snowboarder from the U.S. who couldn’t play in the Sochi Games because she was too young. She landed her first gold medal in the women’s halfpipe competition the day before in which she dominated the event and ended up with an almost near perfect 98.75 score on her last run. I found myself being so enthused by both these young athletes.
Nabisco is one of the sponsor this year who recently signed a multi-year Team USA official cookie and cracker sponsorship, starting with these 2018 Olympic and Paralympic Game. They were smart enough to grab Chloe Kim, a “2018 Team USA Hopeful Snowboarding” to be included in some of their marketing. Nabisco’s theme for its 2018 Olympics campaign is “Can’t Miss Moments.” “Just like the Games, our brands bring people together — from teammates to roommates, fans to families — to share a moment, big or small,” says Stephen Chriss, head of North American marketing activation and partnerships at Mondelez, Nabisco’s parent company.
The campaign is focused on three of Nabisco’s brands, Oreo, Ritz and Chips Ahoy! It includes TV, digital and social media, a sweepstakes, themed packaging and in-store recipe sampling. The #BitetoWinSweepstakes launched on Jan. 1 and runs till Feb. 25. It offers chances to win a $10,000 “entertainment package” as well as other prizes to be awarded daily during the Games. To enter, participants are invited to “Show us Your Bite” by submitting a photo of a an Oreo cookie, a Chips Ahoy! cookie or a Ritz cracker with a bite taken out of it. This ties into the Olympians’ custom of biting their medals during the 
award ceremonies. Nabisco has also provided a photo participants can print out and then take a photo of themselves with this photo in order to comply with the no purchase necessary rule.
Photos can be posted on either Twitter or Instagram using the hashtag #BitetoWinSweepstakes. They can also be posted on Facebook either on the Oreo page, Ritz Crackers page or the Chips Ahoy page by locating the sweepstakes post and then commenting on the post with their photo and the hashtag. Or they can visit the sweepstakes microsite at www.bitetowinsweepstakes and fill out the fields and submit the entry form with their photo. Besides the grand prize there will be daily drawings that will award 17 silver prizes which consists of a silver gear back that includes a camera, Nabisco products and a $25 gift card, as well as 1,700 bronze prizes, a Nabisco-Team USA tote filled with assorted merchandise and Nabisco products. Total value of all prizes comes to $104,350.
Accompanying Chloe Kim on the marketing materials is two-time Olympic gold medalist alpine skier Ted Ligety. Some of the alpine skiing events have been rescheduled because of the weather and high winds. So we have to wait and see when Ted Ligety will get his chance for another medal.