Tag: Sweepstakes
The calendar says it’s June 1 today and the summer season is officially here. It’s a month known in the marketing world as “Dads, Grads and Brides” when we will be celebrating Father’s Day, school graduations, weddings and also the flag. It’s the month where our backyards really come to life again. All the flowers and plants are in full bloom and we have our outdoor living space back again, at least those of us in the northern part of the country.
The month of June provides great opportunities for small businesses to reach out to customers with an incentive to visit their stores, restaurants or websites. According to a National Retail Federation survey, the average person will spend $117 on a gift for Dad which amounts to $12.7 billion in total spending. Wives, moms, children are all starting to think about gift giving and doing something special on June 19 for the fathers in their lives.
Taking dad out for lunch or dinner is a very popular way to celebrate. We’re working with this restaurant chain from Texas to assist them with their “Grillin’ with Dad” Sweepstakes. The Cotton Patch Cafe is inviting people from now till Father’s Day to visit one of their restaurants, located across Texas and in Oklahoma and New Mexico, with the father figure in their life. Once there, they need to take a photo of themselves with their dad and post it on Instagram or Twitter or upload to the CottonPatch Cafe Facebook page and use the hashtags #CottonPatch and #Grill4DadSweepstakes. They also have the option of including a comment explaining their dad’s/father figure’s best grilling tip.
One Grand Prize winner will receive a Weber Performer® 22” Grill valued at $400 and four First Prize winners will each receive a grilling essentials kit. We are again utilizing the SEEN hashtag campaign management platform for this sweepstakes since it has a hashtag only as a means of entry on Instagram and Twitter. The platform pulls in all the posts from Twitter and Instagram that use the promotion-specific hashtags and allows for those posts to be shown in the gallery page as you see here. This platform allows the sponsor the option to moderate the posts so that they may approve or disapprove them before they are posted to the gallery. Since the sweepstakes just started, we don’t see any posts on the gallery page as of yet. This ease of entry method is one of the biggest benefits of using a hashtag only entry and it also provides additional social sharing that can help increase the reach of the promotion.
This is just a good example of how a business can tie in their marketing to the current season with a promotion and social media as well. If you would like to share any promotions that you are doing related to the summer, I would be glad to feature them here as well.
So enjoy the summer and happy Father’s Day to all you dads.
Guitar players will really appreciate these three sweepstakes that are currently running from a company that calls themselves, Two Old Hippies. Our sister company, Alliance Sweepstakes Services, is the administrator on all these promotions. The Take The Bedell Challenge just recently launched on April 1st where they’re giving away a Bedell Wildfire Guitar.
They are inviting people to visit any Bedell dealer now through July 31st and snap a photo or take a video of themselves with a Bedell Guitar. Then they need to upload it to Twitter or Instagram and include the hashtag #BedellChallengeEntry. One grand prize winner will be drawn at the end of the sweepstakes who will win a Bedell Wildfire which retails for $3,990!
We are again utilizing the SEEN hashtag campaign management platform for this of promotion since it just uses a hashtag as a means of entry. I wrote about this platform in last week’s post about the Yes You Cran Sweepstakes. Ease of entry is the biggest benefit of using a hashtag only entry, plus it provides additional social sharing that can help increase the reach of the promotion. The platform pulls in all the posts from Twitter and Instagram that use the promotion-specific hashtag and shows these posts in the gallery page as you see here.
The Weber Custom Sweepstakes is giving people a chance to design and win a custom instrument. Participants are invited to fill out a brief survey that would describe the custom instrument that they would dream of. One lucky musician will be selected to receive up to a $5,000 credit towards their dream acoustic instrument.
“I have always been inspired by players of all styles and experience levels,” explains Bruce Weber Jr. “We love building one-of-a-kind, heirloom instruments, that let the player show off their individuality!”
The Exotic King Koa Giveaway Sweepstakes is offering the chance for one winner to receive an Exotic King Koa Guitar that is valued at $8,000. Participants automatically receive one entry into the Sweepstakes when they purchase a Pursuit Concert Koa Guitar and complete and submit the warranty registration form to Breedlove Stringed Instruments. A mail-in option without purchase is also included.
Both of these last two sweepstakes run till May 31. So any guitar lovers out there, here are three different and unique chances to win.
Playing games is not one of my favorite pastimes, but it is big with some of my younger friends and family members, and they’re part of a huge market. The global gaming market is predicted to hit $93 billion by 2019 and should continue growing at least for the rest of the decade. That’s the latest assessment from PricewaterhouseCoopers from in it’s Global and Entertainment Media Outlook 2015-2019 report.
I mention this because we recently signed a 6-month contract to handle the administration of some sweepstakes giveaways and contests for BANDI NAMCO Entertainment America for their Anime Games. BANDI NAMCO Entertainment specializes in the production and sales of home and portable video games on all platforms. They also offer free games across the web and social media as well as mobile.
The promotions that we will be administering will be promoted on the company’s Play Anime Games Facebook page. The first sweepstakes started on Monday and will be running till end of Sunday, March 13. The giveaway is for a chance to win the ULTIMATE Digimon DVD box set Giveaway which features 4 seasons of Digital Monsters, 32 DVD’s! The agency that we are working with is utilizing the Woobox platform to collect the entries. So may the best Digi-Fan win. There will be more to come!
A client from our sister company, Alliance Sweepstakes, that they are continuing to work with on 2016 promotions is Deschutes Brewery, a craft beer company located in Oregon. They again are running another text-to-win sweepstakes promotion and just kicked off a new one in February. To enter the DrinkTanks Juggernaut Sweepstakes consumers are first invited to text the keyword “Juggernaut” to the shortcode 65047. They will then receive a text message back with a link to the sweepstakes entry page located on the Sponsor’s website.
People are allowed to enter once a day. There will be 10 monthly winners drawn each month for 5 months who will each win a Deschutes Brewery Juggernaut growler. The mobile provider is Momares that is utilizing their Solark platform that enables us to offer this service to our clients. I featured this post that Marcos Menendez , one of the co-founders of Momares, wrote that speaks to the benefits of utilizing text messaging.
Both of these promotions that I featured today are a great example of how to market to Millennials, those 18-34. They prefer to use text messaging over emails and they like games. Millennials are now the largest population in the U.S. at 77 million. So we marketers should all be planning on how to best reach them, not just beer and game companies!