Tag: Budweiser Super Bowl ads

Super Bowl LI ads from Bud Light, A-B, Intel & Lexus

The New England Patriots and the Atlanta Falcons both arrived in Houston earlier this week and the level of hype for Super Bowl LI has been increasing. Will the Patriots win their 5th Super Bowl trophy, or will the Atlanta Falcons win their first? Well have a chance to watch and find out this Sunday.
Super Bowl LIGolden Can

Either way we will again have some great ads to watch. This year nearly 75% of the spots are being revealed before the game, many of them you can now see. I’ve been writing about some of the promotions that have been running that are tied to Super Bowl LI. In my first post about this year’s Road to Super Bowl LI I wrote about the Bud Light Super Bowl Tickets for Life Sweepstakes.

Just this week I read that Lyle Randa from Kansas found out that he had become the sole winner of Super Bowl tickets for life thanks to a gold Bud Light can. In every case of Bud Light beers, consumers had a chance to find a gold-colored can. By posting a photo of it to social media, they were entered for a chance to win two tickets to the Super Bowl for the rest of their life.

This sweepstakes was just part of a new campaign that will include the brand’s TV commercial airing during the game which centers on a  “Famous Among Friends” theme they’ve created for this year’s Super Bowl. The brand is planning to do quite a bit on social media this year to bring this theme to life. “One of the best parts about leaning into friendships is the natural connection to social media,” said Victoria Vaynberg, senior director of digital marketing at Bud Light’s parent company Anheuser-Busch, in an email, “Social media is where you share the moments we’re celebrating.” Here’s their ad:
Bud Light video

Bud Light’s parent company, Anheuser-Busch, is known for including their famous Clydesdales in their Super Bowl ads. They are scheduled to make their annual appearance again this year, but only a brief one. A-B’s 60-second spot this year is a pro-immigration story that features a young Adolphus Busch and his journey to America and, ultimately, St. Louis, where he would meet his former business partner, Eberhard Anheuser. A-B claims the ad’s immigration message wasn’t intentionally timed to coincide with the recent political issues, but it is definitely relevant right now. Here’s the ad:
video

Lexus has pre-released this spot titled “Man and Machine” which features a VO by actress Minnie Driver, recording artist Sia and movement artist Lil Buck who all encourage viewers to “Experience Amazing.”

Lexus videoIntel released their ad a few weeks ago, “Everyday Brady” that features the one and only Tom Brady, and a cute dog!. I guess their bet that the Patriots would make it all the way to the Super Bowl paid off.
Intel video

During the 2016 Super Bowl broadcast CBS was getting $5 million per 30-second spot. 2017 host Fox Sports is reportedly asking for more than $5 million. According to ADWEEK, they have a few spots remaining for this year which will probably go for even more than that.

So let’s hope we enjoy these ads, since they are costly. But most of all I hope it’s a good game.

What do you think will be this year’s best Super Bowl ad?

SuperBowl50-VideoThis Sunday the Carolina Panthers and the Denver Broncos will compete in Super Bowl 50 to be held in Santa Clara in Levi’s Stadium. I am eagerly awaiting the game which I’ll be watching from our living room couch. Check out this Panthers vs. Broncos Super Bowl trailer that the NFL recently posted.Budweiser_brotherhood

The battle over this year’s Super Bowl ads has been heating up, in fact there was even a “Super Bowl’s Greatest Commercials” show that was broadcasted on CBS on Tuesday evening. CBS invited people to vote for their favorite, all-time Super Bowl ad. The winner was Budweiser with their ‘Clydesdales Brotherhood’ ad that aired in 2013 as the Ravens beat out the 49ers. The ad also included Stevie Nicks singing Landslide. So that helped to really strike an emotional chord with many of us viewers

Bud Light AmyBudweiser has already stated that they won’t be airing any puppy ads this year, which was last year’s favorite ad, but that the Clydesdales will definitely be back. The brand’s sister, Bud Light,  has been named as this year’s winner so far when it comes to digital chatter ever since they released a Super Bowl teaser ad featuring comedians Amy Schumer and Seth Rogan. The two are getting ready for their Bud Light Party, and just in time for the Iowa Caucuses,  “party” apparently is a play on political parties.

Bud-Helen-Mirren-2Budweiser gets serious in this ad which teams up with Helen Mirren to promote the  #GiveADamn movement against drunk driving. Mirren says  “People who still drive drunk are, simply put, a utterly useless, oxygen wasting, human form of pollution….so stop it”. She ends with taking a sip of her bottle of bud with her burger and fries.

Avocados From MexicoAvocados From Mexico decided to advertise during the game for the first time last year and they’re back for a second year. “A lot of the stress around ‘Is the Super Bowl right for us?’ That’s gone,” said Jay Russell, chief creative officer of GSD&M, the ad agency behind both commercials for Avocados From Mexico. But, he added, “In a weird way, it’s more stressful because you have to come back.” The brand recently released this year’s ad which is called AVOS in Space and featured here.

eMarketer released some stats this week that shows that viewers still like Super Bowl ads. They stated that according to the National Retail Federation, last year, 77.1% of consumers surveyed considered Super Bowl ads a form of entertainment. A tiny portion, just 4.5%, said the ads bothered them. Even though people are generally not annoyed by these commercials that doesn’t mean they’re necessarily giving them 100% of their attention either. According to a PricewaterhouseCoopers, 2015 survey, 11.2% of respondents said they always use a mobile device while watching TV in general. And 23.7% said they sometimes do so.

eMarketer Super Bowl statesSome of this time that people are spending on their phones during the Super Bowl will be spent engaging with social media which they often share comments about the game and the commercials.“The Super Bowl drives an incredible amount of social media commentary and interaction,” says eMarketer principal analyst Debra Aho Williamson. “Advertisers want to be where their audience is, and that’s in social media. Last year, 65 million people worldwide used Facebook to talk about the game while it was happening, according to the company.”

So are you ready for some football? Between watching these two great teams, with two great quarterbacks, along with the Coldplay and guests halftime show, it should be pretty entertaining. Plus just announced today, Lady Gaga will help kick of the excitement by singing the national anthem. Oh and don’t forget about the ads.  I’ll be back next week with a recap to end my annual Super Bowl coverage.