Tag: Anime Games

Duel Links Yu-Gi-Oh Sweepstakes offers chance to win a trip to Tokyo

If you’re a fan of playing Japanese games you may be aware of a game called Duel Links. It is a Japanese collectible card game developed and published by a Japanese company, Komani Digital Entertainment.  We are currently working with their marketing agency in the U.S. called Petrol Advertising to help launch a new sweepstakes offering a chance to win a trip to Tokyo, Japan.

The actual name of the game is Yu-Gi-Oh! Duel Links and they are launching a new update to the game called Dark Side of Dimensions. The updates are free to download on Google Play, the Apple store and Steam. The sweepstakes of the same name, Yu-Gi-Oh! Duel Links – Dark Side of Dimensions Sweepstakes, just launched today. It invites players in the U.S. to take a screenshot of their best card deck from within the game and submit it along with their email on the promotional website located at https://gleam.io/UZKEW/ygodl-sweeps .

Participants can only enter once and a Grand Prize Winner will be randomly drawn at the end of October. The prize package includes round trip airfare for the winner and their guest to Tokyo, Japan, where Komani Digital is located. Also included is a four-night stay at a hotel in Tokyo. The Winner must provide proof of a valid passport to receive prize and trip must be taken within the 2020 calendar year. It is valued at $7,000.

The game is based on Duel Monsters, a fictional game created by manga artist Kazuki Takahashi, which is the main plot device of the game and its various anime adaptations and spinoff series. The object of the game is to duel in Duel World by first choosing your favorite character! If you defeat the character you move on to the next level. You can also duel against friends that are in your friend list. Players draw cards from their respective decks and take turns playing cards onto “the field.” Each player uses a deck containing forty to sixty cards.

To be honest, I’m not a gamer and don’t really understand the whole interest in these anime characters and games, but there is a huge market for them. This game was named the top selling trading card game in the world by Guinness World Records on July 7, 2009, having sold over 22 billion cards worldwide. I do think, however, that launching the sweepstakes offering a trip to Tokyo is a great way to raise awareness of the new update.

Here’s a couple of new sweepstakes that target Millennials

Playing games is not one of my favorite pastimes, but it is big with some of my younger friends and family members, and they’re part of a huge market. The global gaming market is predicted to hit $93 billion by 2019 and should continue growing at least for the rest of the decade. That’s the latest assessment from PricewaterhouseCoopers from in it’s Global and Entertainment Media Outlook 2015-2019 report.

BANDI NAMCO logoI mention this because we recently signed a 6-month contract to handle the administration of some sweepstakes giveaways and contests for BANDI NAMCO Entertainment America for their Anime Games. BANDI NAMCO Entertainment specializes in the production and sales of home and portable video games on all platforms. They also offer free games across the web and social media as well as mobile.

Digimon DVDThe promotions that we will be administering will be promoted on the company’s Play Anime Games Facebook page. The first sweepstakes started on Monday and will be running till end of Sunday, March 13. The giveaway is for a chance to win the ULTIMATE Digimon DVD box set Giveaway which features 4 seasons of Digital Monsters, 32 DVD’s! The agency that we are working with is utilizing the Woobox platform to collect the entries. So may the best Digi-Fan win. There will be more to come!

A client from our sister company, Alliance Sweepstakes, that they are continuing to work with on 2016 promotions is Deschutes Brewery, a craft beer company located in Oregon. They again are running another text-to-win sweepstakes promotion and just kicked off a new one in February. To enter the DrinkTanks Juggernaut Sweepstakes consumers are first invited to text the keyword “Juggernaut” to the shortcode 65047. They will then receive a text message back with a link to the sweepstakes entry page located on the Sponsor’s website.

DB-drinktanks-juggernaut-sweepstakesPeople are allowed to enter once a day. There will be 10 monthly winners drawn each month for 5 months who will each win a Deschutes Brewery Juggernaut growler. The mobile provider is Momares  that is utilizing their Solark platform that enables us to offer this service to our clients. I featured  this post that Marcos Menendez , one of the co-founders of Momares,  wrote that speaks to the benefits of utilizing text messaging.

Both of these promotions that I featured today are a great example of how to market to Millennials, those 18-34. They prefer to use text messaging over emails and they like games. Millennials are now the largest population in the U.S. at 77 million. So we marketers should all be planning on how to best reach them, not just beer and game companies!