STAY INFORMED ABOUT RULES AND KEEP UP ON THE LATEST TRENDS
The world of promotional marketing is fast-moving and ever-changing. Trust American Sweeps as your go-to partner for all of the latest industry news and answers to your promotional questions.
Featured Articles
Beverage company sweepstakes programs provide drink brands with various opportunities to interact with co...
Read MoreThe holiday season presents a golden opportunity for brands to connect with consumers through strategic g...
Read MoreState-by-State Guide to Sweepstakes Rules and Regulations: What Marketers Need to Know
March 21, 2025
Using sweepstakes to increase brand recognition and engage customers can be a highly successful marketing...
Read MoreAll Articles
Makeover My Mom Contest from Lane Bryant celebrates Moms
May 7, 2014
Mother’s Day is this Sunday and while I appreciate a day that celebrates moms, I feel it has become a bit too commercial. Whatever form of media you may engage in right now you will see a “Mom” message in one form or another. Marketers have again come out in full force positioning their products […]
Read MoreFTC publically addresses compliance violation with Pinterest contest
April 30, 2014
If you think all your social media promotions have been legally compliant, you may need to think again. Even if you abide by all the rules and regulations pertaining to sweepstakes and contests, there is another federal government regulation that you need to keep in mind. Recently the Federal Trade Commission (FTC) completed an investigation […]
Read MoreRenew-It-All-Sweepstakes from Hallmark Channel offers chance to renew your home
April 16, 2014
The Renew-It-All-Sweepstakes from the Hallmark Channel is helping to celebrate Season 2 of their Home & Family series. The sweepstakes launched on March 31 and is offering one lucky winner a chance to have their home renewed. The grand prize consists of $15,000 in cash to fix up a home along with a trip to […]
Read MoreGolf Pride/Golf Galaxy team up on sweepstakes to celebrate National Re-Gripping Month & the Masters
April 9, 2014
Augusta National Golf Club in Georgia has been the host of the Masters Tournament since 1934. The 2014 tournament is set to start tomorrow, the first PGA major of the year. This year the biggest talk of the tournament has been that Tiger Woods will not be playing in the Masters for the first time […]
Read MoreTourism Australia offers 52 chances to visit now, not Someday
April 2, 2014
G’Day America. Are you one of those people that wish to take a vacation to Australia someday? Well Tourism Australia is hoping that their new Australia Someday promotion will prompt many of us to act on that wish now. Last week they launched the Someday campaign which is in partnership with Virgin Australia and Delta […]
Read MoreA couple of Wedding Contests for two different types of couples
March 26, 2014
If you are planning or even thinking about getting married how would you like to win a contest that awards you with a wedding? Here are a couple of wedding contests that we’re assisting clients with that are targeting two totally different audiences. The first one is the Bahamas 16 Islands Wedding Invitation. This contest […]
Read MoreNCAA March Madness is here and so finally is Spring!
March 19, 2014
After experiencing the coldest winter that most of in here in the Northeast can recall in our lifetime, we are all finally welcoming Spring which officially arrives tomorrow at 12:57 pm ET. But they say we won’t really feel it since this cold pattern here is expected to last through the end of March. With […]
Read MoreMusic contest from Song Silo invites musicians and music lovers
March 12, 2014
Requesting user-generated content to be submitted in contests is an extremely popular way for brands and companies to engage with consumers. Social media enables them to help spread the word, gain new followers, and hopefully customers, while at the same time creating buzz for their business. By inviting people to upload a photo, a video, […]
Read MoreVideo Contest from Experience Kissimmee utilizes Instagram
March 5, 2014
Instagram added a video sharing feature to its application last June which allows users to capture a 15-second video and upload to various social networking platforms. This video feature also comes with some filters, similar to Instagram’s photo filters, that can help improve the video. It was reported that 5 million Instagram videos were shared […]
Read MoreSeven years a blogger and Dove’s Campaign for Real Beauty turns ten
February 26, 2014
I wrote my first blog post on my personal blog, Donna’s Promo Talk, on February 27, 2007. With today’s blog post, I am celebrating my 7th year of being a blogger. I have developed a few traditions over the years in my blog postings, such as covering the Olympic Games and the Super Bowl which […]
Read More