It’s reported that 3.5 billion people owned and used smartphones monthly in 2020, with over 80% of the American population being smartphone users. With this wide of an audience, it’s important your promotion is reaching them where they’re at. Let American Sweepstakes help you integrate mobile marketing into your promotion.
Promotions need to be flexible to be effective. If your sweepstakes is only available through the mail, you’re not reaching everyone who is potentially interested. If your contest only lives at your retail store, people may want to access it on a day/time that the store is closed. Your sweepstakes or contest should be mobile optimized so all people who want to access your sweepstakes can do so, no matter the day or the time, no matter where they are.
Having a heightened user experience will be one factor that gets people to enter and share your contest or sweepstakes, and mobile is the way to do it. It’s been shown that nearly half of all global internet traffic comes through a mobile device, so the experience for those users needs to be as valuable as an in-person one. We make sure to start with mobile-optimize for all of our promotions, making your sweepstakes or contest available at every screen size.
Client: Edrington Americas
The effectiveness of your contest is limited by the number of people who participate in it, so reducing barriers to participation should be at the forefront of your campaign. Studies show that 9 out of 10 people who search for businesses/products on their phones take immediate action, so having a successful mobile campaign is important to ensure brand interaction.
Our cross-platform applications allow you to collect entries across multiple platforms, including SMS (text to win), mobile-optimized online entry forms, and Facebook. A mobile promotion that captures mobile phone numbers enables you to add the users’ information to your database for future SMS marketing efforts. It’s easy to grow your brand and make a quantifiable impact with mobile phone sweepstakes, contests, and promotions.
American Sweepstakes does an excellent job for us. The crew is very responsive and very customer-service oriented, and they help you find the right solution quickly and effectively. Thank you for all you do for us!
Ana Potgoreanu | Director, Events & Operations