Tag: Survey Sweepstakes

Sweepstakes help Home Depot increase customer survey participation

Sweepstakes are a great way to encourage people to fill out and submit a customer survey. We run many sweepstakes that are tied to a survey which help to provide the sponsor with feedback and customer insights. Many of these types of sweepstakes that we help administer are for retail locations that run these on a monthly or quarterly basis.

We are now in our second year assisting Home Depot with their sweepstakes. They have been utilizing the services of Lieberman Research Worldwide (LRW), one of the largest privately-held marketing research consultancies in the world. They help run customer satisfaction surveys for many different clients and we’ve been assisting them with various sweepstakes that are tied into some of these surveys.

I recently wrapped up confirming the winners for the Home Depot Quarter 1 Customer Survey Sweepstakes which ended on April 30. When someone makes a purchase at a Home Depot store they receive information on their receipt that includes a web address and an invitation to fill out a survey for a chance to win. In order to access the sweepstakes, each customer needs to submit the unique User ID and Password that is printed on each receipt which is only valid for 14 days from the date of the transaction. There is a limit of 45 entries per person per sweepstakes period. There is also a mail-in option where people can send in their information to be entered into the sweepstakes without making a purchase in which we manage.

In the U.S. there are two winners each quarter, one is for the “Consumer Category” and the other for the “Professional Category”. What category the customer enters is determined by how they answer their employment question. Each winner receives a $5,000 Home Depot Gift Card. Home Depot is also running a separate quarterly sweepstakes in Canada for a chance to win one $3,000 Gift Card. Also Home Depot Puerto Rico is offering five lucky winners per quarter a chance to each win a $1,000 Home Depot Gift Card.

The second quarter sweepstakes for all surveys just recently started on May 1 and runs till July 30. So next time you visit a Home Depot location and make a purchase, check the receipt for your unique user ID and password to enter for a chance to win.

Gain valuable customer insights by offering sweepstakes

Sweepstakes promotions help to build and grow your customer database, as well as to drive excitement around your brand, which are great reasons for running these types of promotions. However, sweepstakes can offer so many more marketing opportunities.

Kiss FB LogoOne important goal you can achieve with a sweepstakes promotion is to gather consumer insights. You can use this promotional tool as an opportunity to get to know your customers and prospective customers, their preferences and how they may interact with your products or brand. One of our clients, Kiss Nail Products, is doing this right now with their Dream Vacation Sweepstakes.

Kiss-Sweeps

Kiss Nail Products recently launched this sweepstakes and are running it on their website and  Facebook Page.They are running this promotion for the second time in which they are including a brief survey in the entry form. There are a total of five simple questions on the entry form. First they are asking what age group and ethnic background the participant is from. Then they ask product specific questions such as “Do you use at-home artificial nail products? and if so please select which types you use from the below choices”. If the answer is yes, then the participant proceeds to answer the next two questions.

Kiss-Dream-VacationThis sweepstakes if running through June 30. Once it ends we will draw one Grand Prize Winner who will receive a $5,000 Delta Vacations Gift card that they can use to book their dream vacation anywhere that Delta Airlines flies to (which is worldwide). We have recommended using Delta Vacations gift cards in the past as an easy way to give the winner flexibility on where, when, and with whom they want to travel.

As with the Zaxby’s That’s A Fact Zax Sweepstakes that I wrote about here a couple of weeks ago, we are also hosting and managing the entry form for this Dream Vacation Sweepstakes. So again we are using my favorite app for this, Shortstack. The app allowed us to install the promotion to a tab on the Kiss Nail Products Facebook page and also allowed me to provide the client with a code to embed the form directly on their webiste. Shortstack offers both these along with hosting it online on a separate micro site that the sponsor can link to.

Kiss Nails has already over 3,000 entries into the sweepstakes and it appears that the majority are answering the optional survey questions. So it may be time to consider running a sweepstakes for more reasons then just to drive traffic. Explore ways that you could integrate a sweepstakes promotion into your other marketing initiatives and turn it into a valuable marketing tool. We would be glad to discuss your needs and ideas to help make this happen.