Tag: Super Bowl LVI

Volvo ties sweepstakes to a safety happening during Super Bowl LIV

Last weekend we got to watch the two NFL Conference Games that determined which teams are now headed to Super Bowl LIV. First we watched the Kansas City Chiefs take down the Tennessee Titans to make it to their first Super Bowl in 50 years. The Chiefs says that they’re happy to earn their head coach, Andy Reid, another chance at a Super Bowl. In the second game of the day the San Francisco 49ner’s took the lead first and stayed there the whole game to beat the Green Bay Packers.  Both teams now headed to the Super Bowl have a great offense, but trying to stop Patrick Mahomes, the  Chiefs quarterback, is a tough job. However, the 49er’s have one of the best defenses in football today. So we should be able to watch a great game taking place on Sunday, February 2, at Hard Rock Stadium in Miami.

Between now and then we’ll be hearing more about all the marketing and advertising associated with the Super Bowl. In my Road to the Super Bowl post last week I mentioned that Fox Sports, who is broadcasting the game, had sold out of spots running during the game back in November. Several brands have announced the ads that they will be running, including some major vehicle brands. One car brand that is not running an ad, but has created an interesting campaign around “The Big Game” is, Volvo USA.

Volvo has declared February 2, the same day as the Super Bowl, “Volvo Safety Sunday”. The Volvo Cars Safety Sunday Sweepstakes will give away $1 million in cars if a safety takes place during the Super Bowl. To participate, consumers must visit VolvoSafetySunday.com between now and just before the game begins. On the site, visitors are encouraged to design their own Volvo from 2020 models, adding the features of their choice. On the summary page, participants will be presented with a “Try to Win This Volvo” button. Clicking on it creates a unique configuration code, which is necessary to enter the sweepstakes.

Volvo is hoping to draw a comparison between a safety during game play, which can change the course of a game, and the automaker’s own safety features, which it claims have been a game-changer for millions of people. A safety is a relatively rare occurrence in football that happens when an offensive team is tackled, loses or fumbles the ball in their own end zone, which scores the defensive team two points.

Giving away $1 million in Volvo cars is cheaper than buying a Super Bowl ad, which cost on average around $5 million for a 30-second spot. Volvo doesn’t have to award any of the prizes if a safety doesn’t happen. Still, if a safety does take place, Volvo has purchased what we call “Prize Insurance”. The insurance company works up what the odds are of a safety happening and charges a fee based on those odds. If a safety happens, the insurance company will pay for the value of the prizes. Las Vegas is offering 6-1 odds on a safety occurring during the big game. Volvo is working with the same insurance company we work when we require prize insurance as well.

We’ll have to get use to Sundays with no football soon. For now we have Super Bowl Sunday to look forward to. As I said it should be a good game and many of the ads will entertain us as well. I’ll feature a couple more of then next week, so check back.

Road to Super Bowl LIV kicks off. Both Pepsi & Olay award trips to Miami.

Happy New Year! Welcome to the new decade. I hope everyone’s holidays were great and you were able to share the time with family and friends. It’s taken me a little bit to get caught up and back to writing for this blog, but here I am. It’s already the 10th of January which means we’re way into the 2020 NFL Playoff season and a countdown to Super Bowl LIV. I normally take the first month of the year in this blog to discuss football and many of the marketing, advertising and promotional activities that surround it. So let’s start by reviewing where we stand.

First off, Super Bowl LIV will be played at Hard Rock Stadium in Miami on February 2. We are now down to the divisional playoff games which are this weekend. We’ve already had the Wild Card Weekend and my team, the Buffalo Bills, played in it, but had a heartbreaking lost to the Houston Texans. But we have great hope for them next year!

Here are the teams that will be playing this weekend that are listed in the screen below. They are the Minnesota Vikings, San Francisco 49er’s, Tennessee Titans, Baltimore Ravens, the Houston Texans, the Kansas City Chiefs, the Seattle Se hawks and the Green Bay Packers.

Marketing and promotions tied into the Super Bowl have been running even before we started the Playoff season. Pepsi, who has been an official Super Bowl sponsor, again ran their Super Bowl Sweepstakes which offers a chance to win a trip for two to be on the field for Pepsi’s Halftime Show.  This year we will be entertained by Jennifer Lopez and Shakira. To enter the Sweepstakes Pepsi invited people in December to follow Pepsi on Twitter and tweet @Pepsi with the hashtag #PepsiHalftimeSweeps. The trip includes round trip airline transportation to Miami, a hotel room for three nights, round trip ground transportation to and from Miami airport, the halftime show and $400 in spending money. Pepsi makes it clear that watching the game won’t be on the itinerary with this stated in the rules “No ability to attend or watch the game will be provided.” This Sweepstakes has now ended and 17 Grand Prize Winners have been selected.

One of my favorite brands is also an Official Sponsor and running a sweepstakes to win a trip to the game.  The Olay Super Bowl LIV Trip Sweepstakes just kicked off on January 7 and runs till January 20. People can enter through the brand’s loyalty program, Club Olay. For new Club Olay members people need to become a member by creating an account and once registered, click the “Enter Sweeps” button to receive an entry. Existing Club Olay members who are subscribed to receive emails need to log-in and click the “Enter Sweeps” button.  Existing Club Olay members who are not subscribed to receive emails must first opt-in to receive future communications.

Grand prize winner will receive a 4-day/3-night trip to Miami, FL for themselves and a guest to attend Super Bowl LIV. The prize package includes round trip airfare for two, hotel accommodations for 3 nights and $100 Uber gift card.

I’m looking forward this weekend to be entertained by some great football games. I was lucky enough to get Lamar Jackson on my Fantasy team this year, so now that the Bills are out of the playoffs, I’m going with the Ravens. A 49’ers vs. Ravens Super Bowl match up would be great.