Tag: Super Bowl Liii Ads

Super Bowl LIII Wrap Up

Last Sunday the New England Patriots won the Super Bowl 13-3 against the Los Angeles Rams. Is anyone really surprised? It has been referred to as quite the sleeper and not much on offensive from either team. By the fourth quarter, the game was tied 3-3 thanks to field goals. The Patriots finally scored the one touchdown and that’s when I fell asleep! It turned out to be the lowest-scoring Super Bowl game in history. Tom Brady now has more Super Bowl wins than any NFL player ever, Julian Edelman, their wide receiver, was the Super Bowl MVP and Bill Belichick became the oldest coach to get a Super Bowl ring.

Besides the ads, people were talking about how great Gladys Knight sang the national anthem. However, the consensus on Maroon-5 and Pepsi’s half-time show was not positive. Why Adam Levine took off his shirt and showed us all his tattoos was quite the distraction. And of course the other big NFL controversy, other than that missed call that ended the Saints season, was all the people, celebrities and activists, who didn’t tune in and boycotted this year’s game and tweeted #ImWithKap.

So back to the ads and promotions. Which ad was your favorite? Well accordingly to USA Today’s Ad Meter, the NFL’s “The 100-Year Game” commercial was the most popular. It was the first time the NFL has taken this top spot. The ad features popular NFL players, both old and new, at a dinner event to celebrate the league’s upcoming centennial, only to see the players turn into a humorous football game after a golden football fell from the top of a cake and someone yelled “Fumble”!  The NFL really needed that this year!

Amazon Alexa’s “Not Everything Makes the Cut” came in second place, Microsoft’s “We All Win” ad was next, then Hyundai’s “The Elevator” and #5 was Verizon’s “The Coach Who Wouldn’t Be Here”.

However the ad that gained the most buzz on social media during the game than any other according to Kellan Terry, who manages PR data for Brandwatch, was the Bud Light-HBO Game of Thrones ad. I didn’t even realize at first that it was the Mountain who slayed Bud Knight and it wasn’t till Daenerys Targaryen’s dragon appeared, along with the show’s theme music, that this was not just another Bud Light Dilly, Dilly ad.

One promotion that I haven’t written about yet was the Frank’s RedHot Put that Emoji on Everything Sweepstakes. The McCormick & Company-owned hot sauce dominated branded Twitter conversations during the game. Instead of spending $5 million on a Super Bowl spot, Frank’s RedHot ran this promotion on Twitter during the game that put a twist on its “I put that shit on everything” tagline by asking participants to “put that emoji on everything,” asking people to tweet the cayenne pepper emoji Chili (for Frank’s) during ads along with the emoji that corresponded to the category of that ad for a chance to win prizes.

Participants had to use the hashtag #FranksSweepstakes in their tweet. Twitter’s #BrandBowl53 gave Frank’s RedHot the “interception award” for driving the highest percent of brand conversations during the Super Bowl without an in-game spot.

So we saw a few brands win by not having to spend $5 million on a Super Bowl spot. Bud Light and Game of Thrones combined one ad with the two brands and saved some money. T-Mobile also used their ads to promote their partnerships with both Taco Bell and Lyft.  Both of those included promotions for free tacos and free Lyft rides.

So there was some creative thinking to stretch the marketing budgets. Too bad the game was not a big winner, only to those that are Patriot fans. Yes, the Brady/Belichick QB/Coach duo is going down as one of the best of all time. We’ll have to see what next season brings. Hope you enjoyed my posts.

Here’s some more Super Bowl LIII Ads along with promotions tied into the campaigns

Super Bowl LIII will finally take place this Sunday, February 3, in Atlanta at Mercedes-Benz stadium. It will include the New England Patriots (again) vs. the Los Angeles Rams. Since the NFL Conference Championship games that were played almost two weeks ago now there have been many Super Bowl ads and teasers released. An ad during this year’s Super Bowl costs between $5 million and $5.3 million.

The social buzz around these Super Bowl ads has had a bit of a slow start this year. A social media analytics firm, Talkwalker, reports that no advertiser has yet reached 5,000 social mentions after releasing their Super Bowl spot, but Pepsi’s halftime show has 20,400 mentions and Bud Light’s promise to give Los Angeles free beer if the Rams win has attracted 17,900 mentions. This year’s Super Bowl has generated 3.8 million mentions so far, down from the 8 million mentions generated by 2018’s big game during the same time period. But perhaps it will heat up once the country starts to as well.

There does appear to be a growing number of promotions that the brands are adding to their campaigns around the Super Bowl. As with Bud Light’s free beer promise, it’s not just to the LA Rams, but to either team that wins. Last year they made the same offer to Philadelphia when the Eagles won. Bud Light handed out 38,000 cans of free beer to customers at bars along the Eagles’ victory parade route according to the Philly Voice. Those who weren’t at the parade received a $7 rebate towards a six-pack of beer. The details about how the beer will be distributed this year have not yet been released.

Anheuser-Busch InBev is this year’s biggest advertiser running a total of eight ads. Last week’s post I included their Budweiser Clydesdales ad which also features the dalmatian and Bob Dylan’s Blowin in the Wind. The company also released this full 30-second ad for their Bon & Viv Spiked Seltzer that will also run in this year’s Super Bowl. In features the two mermaids, Bon & Viv, in their oceanic environment as the makers of the beverage. They are pitching it’s benefits to potential investors, a bunch of real sharks, giving a new meaning to “shark tank”. Dan Laustsen, the Oscar-nominated cinematographer for “The Shape of Water,” was hired to film this ad which is done beautifully.

In addition to the Super Bowl ad, Bon & Viv are running a contest with a grand prize of a VIP Super Bowl weekend, with game tickets, for two. To enter, fans 21 and older had up till January 28 post their “pitch” on why they should win the VIP weekend on Facebook, Instagram or Twitter using the hashtags #BONandVIV and #Contest.

Oikos Triple Zero if the Official Yogurt of the NFL and has announced a Yogurt Giveaway tied into Super Bowl Yards Performance. The brand will give away cups of Oikos Triple Zero if the Patriots and the Ram rack up at least 1,000 combined yards. The Brand said “Super Bowl LIII will feature two of this year’s most productive offenses, putting the 1,000-yard mark, though somewhat rare, well within reach”. Last year’s Super Bowl marked the first time in NFL history that the teams logged over 1,000 yards, and also featured the all-time single-game record for total offensive yards (1,151). During the 2018 regular season, teams combined for 1,000 yards or more in three of the 256 games. If the teams meet the brand’s #TripleZeroChallenge, fans can visit the promotion site between Feb. 25 and March 4 and download a printable coupon good for a 5.3-ounce cup of the yogurt, redeemable at participating retailers on March 4.

Pringles unveiled its actual 30-second ad after releasing three teaser videos last week. It features a smart device that complains about its inability to stack Pringles or taste any of the 318,000 possible flavor-stacking combinations. In conjunction with the ad, fans from the teams’ home cities, Los Angeles and Boston, will be able to tweet @Pringles on Jan. 31 and Feb. 1 for a chance to win flavor stacks themed to their cities, delivered by Fooji.

These sponsors have all come up with some creative ways to make their Super Bowl investment pay off. I’ll post once more next week to summarize how the actual game as well as how the ads scored. We’ll also get to see how well the Pepsi Half Time show was received. According to an article that I just read it appears that the NFL has canceled Maroon 5’s pre-show press conference. Seems they want to minimize any further controversies as much as possible. That can’t be a good sign!  Let’s just hope it’s a good football game. Enjoy!

Olay launches The 28 Day Challenge Sweepstakes & will also run the first Super Bowl ad targeted only to women

The Road to the Super Bowl has moved forward. Last weekend was the NFL divisional playoffs with four teams that got to clean out their lockers for the season and the other four teams who are moving on to this weekend’s championship games. It will be the Los Angeles Rams vs the New Orleans Saints and the New England Patriots vs the Kansas City Chiefs. The two teams that win each game will then move on to play in Super Bowl LIII in Atlanta at Mercedes-Benz Stadium on February 3.

In last week’s post about the Super Bowl I wrote about the fact that the performers for the Pepsi Super Bowl Halftime Show had still not officially been announced. Well the announcement was officially made last weekend and advertised during the playoff games. It will be Maroon 5 as rumored, joined by Travis Scott and Big Boi. So it appears we won’t be seeing any female performers during this year’s show! We did however get to see Sarah Thomas become the first woman to officiate an NFL playoff game in New England during the Patriots vs. the Chargers game.

One of the new brands that will be running an ad during this year’s Super Bowl broadcast will be Olay, one of my favorite skincare brands which is owned by Procter & Gamble. It will be a 30-second spot which will air during the first quarter and created by Saatchi & Saatchi. Women make up nearly half of the NFL’s fan base. According to Stephanie Robertson, brand director for Olay, only a quarter of Super Bowl ads feature a woman and even fewer are from brands where women are the primary consumer of the advertised product or service. Robertson said that the brand felt that this was “the year for us to do our part to be the change we want to see in the industry.” Creative details around the Super Bowl spot are not yet known, but Robertson said that viewers are in for a “totally unexpected angle” from the brand, one that the team hopes people will find “entertaining.”

Olay is also running The Olay 28 Day Challenge Sweepstakes which will award two grand prize winners a trip to Atlanta to attend Super Bowl LIII. The prize include airfare for each winner and a guest, 3-night hotel accommodations, a pair of tickets to the game and $150 gift card.

People can enter the sweepstakes by visiting the Olay website sweepstakes page and completing the on-screen instructions for the 28 Day Skin Advisor test. This allows participants to upload a photo, input their skin concerns and preferences and be matched with a product that best suits their needs. Once they complete the test they also receive a code that they then have to text to 24587 to complete their sweepstakes entry. Participants can also enter without completing the Skin Advisor test by sending an email to the sweepstakes administer.

The Olay 28 Day Challenge Sweepstakes started last Monday and it ends this Sunday, 1/20, just in time to contact the winners and reserve their trip details. So if you’re interested in a chance to score some tickets to the Big Game, you have to hurry. Though this is Olay’s first spot in the Super Bowl, their parent company Procter & Gamble is a big sponsor and has run ads for their other brands before like Tide, Febreze, Mr. Clean and others, as well as P&G itself.

I’m still going with the Saints all the way!