Tag: Summer promotions

New photo contest from MSC Cruises adds to the summer promotions

Grand-StrandHere’s a photo of the Grand Strand, which I recently took during a brief getaway to visit family down in the Myrtle Beach, SC area. The weather was extremely hot there right before I arrived, but cooled off a little resulting in some beautiful beach days.

Kelsey RainbowWhile I was gone there was much happening in the news and on social media. Seems to always be the case when I’m offline for a few days. The Supreme Court came out with their final rulings for the year and #SCOTUS was everywhere! As most of you are totally aware, one of their rulings legalized gay marriage in all 50 states and the reaction on social media was huge. According to Facebook 26 million users changed their Facebook profile photo to show a rainbow flag to celebrate the historic decision. Some brands also got in on the big moment with social media posts in support of the ruling.

MSC-Diva-2I promised to continue sharing some summer promotions, so here is a new contest launching soon offering a chance to win a great getaway. The Divina All-In Photo Contest from MSC Cruises is also awarding a 7-night Caribbean cruise, this one on their ship, the MSC Divina, for one winner and their guest.

MSC-CruisesParticipates will be invited to submit a photo that they feel depicts how they would go “ALL IN” on a MSC Caribbean cruise. They can enter the Contest by visiting the MSC Cruises Facebook page or MSC Cruises’ website. Porthole Cruise Magazine is also a partner offering a free subscription to the winner along with featuring them in one of their future issue. They are hosting the contest on their Facebook page as well.

Once the submission period ends then the judges will use the following judging criteria to select 5 Finalists: Connection to theme (50%), Photo Quality (25%), Originality and Creativity (25%). These 5 Finalists will then move on the Voting Phase and the Finalist with the most votes will be determined as the Grand Prize Winner.

July 4thI realize that many people are taking this week off since most companies are giving Friday off to employees with Saturday being the 4th of July this year. I hope you all enjoy the 4th of July Holiday weekend. Tune in next week for more summer promotional updates.

Menchie’s Sweet Summer Getaway kicks off the summer promotions

Say hello to summer with Frozen Yogurt! To help celebrate the first full week of summer here’s a new sweepstakes from Menchie’s Frozen Yogurt that we helped launch. Their “Sweet Summer Giveaway” sweepstakes offers the chance to win a 7-day Caribbean cruise for up to four people courtesy of Princess Cruises.

Menchie's-Sweet-Summer-FunMenchie's-My-SmileageFrom now up till July 31 Menchie’s customers will automatically receive one entry into the Sweepstakes when they use their registered Menchie’s loyalty card at any Menchie’s Frozen Yogurt store. Those that don’t have a card are invited to stop in any location and register for their My Smileage club. Participants can also enter online at a promotional micro-site and off the the Menchie’s Facebook page.

Menchie’s has locations in 37 states in the U.S.. as well as D.C., and many in Canada as well. Last summer Menchie’s partnered with Hershey on the Hershey’s Experience Sweepstakes to help promote their new Chocolate Glazed Toffee Bar flavor. The prize last year was a family vacation to Hershey’s Chocolate World and Hershey Park Attractions. This year instead they are partnering with Princess Cruises and providing them with some added exposure.

SS-campaign-builderThe sweepstakes is being promoted within Menchie’s locations with posters and other point-of-sale and on their social media sites. We set up the Sweepstakes entry pages for Menchie’s and again are using the Shortstack Application. Shortstack first started out as a Facebook application, but last year they broaden the capabilities of their platform and you can now not only install the app on a Facebook tab page, but you can also embed the entry form on any webpage or host online as a separate promotional micro-site which we are doing here. Both entry forms are utilizing the same graphics and all entries go into one database. Therefore this allows for only one entry per day, per person’s email address regardless of what method they entered from.

All entry pages are mobile friendly from the start with Shortstack’s “One Campaign for any screen” design philosophy. If you would like more details on how to set up a promotion utilizing the Shortstack platform, please feel free to contact me. It’s a great tool and it also includes a great team of support people.

Enjoy the summer and come back here to read about some more popular summertime promotions. Don’t forget to enjoy some frozen yogurt and ice cream. My favorite flavor has always been pistachio!