You may be familiar with this game, Dragon Ball Legends, if you’re into gaming. They are celebrating their first anniversary with a sweepstakes campaign that we are assisting with. The all new smartphone game is from BANDI-NAMCO Entertainment, Inc. and for the first time we are working with them from their headquarters in Tokyo. We had worked previously with the BANDI-NAMCO America company who referred the team in Tokyo to us.

The Dragon Ball Legends Sweepstakes is open to residents of the U.S. and the U.K. They have two prize pools that they are offering, one to each, So we will have seven winners from the U.S. and seven winners from the U.K. One winner from each will win a “Super Dragon Ball Heroes World Mission” and a “Dragon Ball Fighterz” Nintendo switch game valued at $100. The other six winners will receive their choice of either a $100 iTunes or Google Play gift card.

To enter the Sweepstakes players need to visit the Dragon Ball Legends Facebook Page where there is a post promoting the sweepstakes. Once there they have to first “Like” the page and then click on a link in the post that will take them to the entry form where they just need to fill in and submit the form to gain an entry. They do need to indicate on the form whether they are a resident of the U.S. or the U.K. so that we can do the random drawings once the sweepstakes ends on June 16.

We set up the Dragon Ball Sweepstakes entry page for BANDI-NAMCO and again are using  the Shortstack Application to build the entry form and collect all the entrant’s data. All of Shortstack’s entry pages are mobile friendly and last year they added an easy way to include CSS coding which is great for those of us that don’t have much programming experience. If you would like more details on how to set up a promotion utilizing the Shortstack Application, please feel free to contact me. It’s a great tool and it also includes a great team of support people.

The Sweepstakes started on May 31 and it now has over 2200 entries. Their main goal of the sweepstakes is to drive people to the Facebook page and get them to Like the page. They post new content everyday, but I’m not sure how many new Likes to the page they have received so far. We will be managing the prize fulfillment as well for all the winners, including those in the U.K. which will be my first time using Apple and Google UK websites as well as Amazon!

Chipotle Friend of FauxA new mobile-optimized game and sweepstakes from the folks at Chipotle Mexican Grill is currently running called the “Friend or Faux Sweepstakes”.  It not only provides entrants with a chance to win free Chipotle for a year, but also gives each entrant a Buy-One-Get-One (“BOGO”) coupon for a free Chipotle item value up to $10. This coupon is being delivered to the mobile number that the entrant provided when they initially registered for the Sweepstakes.

So here’s how it works. From now till August 31, people are in the contiguous 48 states, 13 years of age or older are asked to visit the Chipotle Friend or Faux website at: http://chipotle.com/friendorfaux.

Chipotle Friend or Faux GameThere they are invited to participate in the Friend or Faux comparison quiz. The quiz is an educational game that highlights the differences between Chipotle’s ingredients and those commonly used by other fast food brands. Entrants must compare and match 20 ingredients by pinpointing which item contains each ingredient.

“There’s been a lot of talk recently about fast food companies removing artificial ingredients from their food, but most of these announcements cover only a portion of the thousands of additives used in processed foods,” explained Mark Crumpacker, Chief Creative and Development Officer at Chipotle. “Through ‘Friend or Faux,’ we are giving consumers an entertaining way to contrast the collective beauty of Chipotle’s food with the complex ingredient lists that make up many fast food and packaged food items.”

After playing the game, the Entrants are then asked to provide their name and mobile phone number. They will then also have the opportunity to opt-in to receive further mobile text communications from the Sponsor.

Chipotle is also offering an online alternate method of entry for those that wish to enter without taking the comparison quiz. They have provided this additional link http://chipotlesweeps.hit2c.com/friendorfaux that takes them to a standard online entry form.

All Entrants have the opportunity to receive an additional entry into the Sweepstakes if they Tweet about the Sweepstakes via Twitter by using the hashtag #friendorfauxsweepstakes or by sharing the Sweepstakes link via Facebook. A maximum total of 2 entries per person is allowed.

At the end of the sweepstakes 50 Grand Prize winners will receive one year of “Free Burritos for You and a Friend” and 100 first prize winners with a “Catering Party for 20″. Total value of all prizes $91,000.

The mobile game including the BOGO coupon offer is being handled by a company called Vibes Media, LLC. They are also in charge of doing the random drawings for the 50 grand prize and 100 first prize winners. We are currently discussing ways to partner up with Vibes Media in order to offer our clients these types of mobile gaming options to add to our capabilities. Studies have shown that people enjoy playing games on their mobile phones, so it is a trend that we expect to see much more of in the coming year.