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Road to Super Bowl LIV kicks off. Both Pepsi & Olay award trips to Miami.
Happy New Year! Welcome to the new decade. I hope everyone’s holidays were great and you were able to share the time with family and friends. It’s taken me a little bit to get caught up and back to writing for this blog, but here I am. It’s already the 10th of January which means we’re way into the 2020 NFL Playoff season and a countdown to Super Bowl LIV. I normally take the first month of the year in this blog to discuss football and many of the marketing, advertising and promotional activities that surround it. So let’s start by reviewing where we stand.
First off, Super Bowl LIV will be played at Hard Rock Stadium in Miami on February 2. We are now down to the divisional playoff games which are this weekend. We’ve already had the Wild Card Weekend and my team, the Buffalo Bills, played in it, but had a heartbreaking lost to the Houston Texans. But we have great hope for them next year!
Here are the teams that will be playing this weekend that are listed in the screen below. They are the Minnesota Vikings, San Francisco 49er’s, Tennessee Titans, Baltimore Ravens, the Houston Texans, the Kansas City Chiefs, the Seattle Se hawks and the Green Bay Packers.
Marketing and promotions tied into the Super Bowl have been running even before we started the Playoff season. Pepsi, who has been an official Super Bowl sponsor, again ran their Super Bowl Sweepstakes which offers a chance to win a trip for two to be on the field for Pepsi’s Halftime Show. This year we will be entertained by Jennifer Lopez and Shakira. To enter the Sweepstakes Pepsi invited people in December to follow Pepsi on Twitter and tweet @Pepsi with the hashtag #PepsiHalftimeSweeps. The trip includes round trip airline transportation to Miami, a hotel room for three nights, round trip ground transportation to and from Miami airport, the halftime show and $400 in spending money. Pepsi makes it clear that watching the game won’t be on the itinerary with this stated in the rules “No ability to attend or watch the game will be provided.” This Sweepstakes has now ended and 17 Grand Prize Winners have been selected.
One of my favorite brands is also an Official Sponsor and running a sweepstakes to win a trip to the game. The Olay Super Bowl LIV Trip Sweepstakes just kicked off on January 7 and runs till January 20. People can enter through the brand’s loyalty program, Club Olay. For new Club Olay members people need to become a member by creating an account and once registered, click the “Enter Sweeps” button to receive an entry. Existing Club Olay members who are subscribed to receive emails need to log-in and click the “Enter Sweeps” button. Existing Club Olay members who are not subscribed to receive emails must first opt-in to receive future communications.
Grand prize winner will receive a 4-day/3-night trip to Miami, FL for themselves and a guest to attend Super Bowl LIV. The prize package includes round trip airfare for two, hotel accommodations for 3 nights and $100 Uber gift card.
I’m looking forward this weekend to be entertained by some great football games. I was lucky enough to get Lamar Jackson on my Fantasy team this year, so now that the Bills are out of the playoffs, I’m going with the Ravens. A 49’ers vs. Ravens Super Bowl match up would be great.