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Hashtags combined with an online form provide two methods of entry for these contests
I wrote this post last week about the NatureSweet Spring Sweepstakes that will be awarding three winners with a Yeti® Cooler Prize Pack. All they have to do is fill out the entry form and submit a photo that shows them, their friends, or their family enjoying tomatoes. They can just upload the photo on the entry form or they have the option to post the photo on Instagram and copy and past the Instagram URL address in the field on the entry form to enter that way. I explained in this post that we used the ShortStack application to build the entry form and collect all the entrant’s data and their photos.
I had also mentioned that we would be starting a couple of new promotions using the ShortStack application that not only allows people to enter and submit their photos from an entry form, but it also allows them to post their photos from either their Instagram or Twitter account using the promotion’s hashtag. It then pulls those into the campaign as entries and posts them on the contest web page. Here are the two promotions we are running for a new client, Dannmar Equipment, who provide automotive equipment to garages.
The first promotion is called the Garage Equipment Supply Contest. Participants are invited to upload a photo of their garage for a chance to win a garage makeover. Three grand prize winners, three second prize winners and three third prize winners will all receive gift cards to the Garage Equipment Supply Store. Total of all the gifts cards amounts to $15,000. There are three different entry periods that will run from now till the end of 2018 and each period will have three winners. A panel of judges will review all the photos submitted at the end of each period to determine the winners which will be based on the following criteria, brand awareness 50% and relevance to the contest theme 50%.
The second promotion is for another one of the sponsor’s brands and is called the MaxJax Contest. Similar to the GES contest, participants are invited to upload a photo of their garage for a chance to win a MaxJax, which is an auto lift valued at $2,000. Again there are three different entry periods that will run from now till the end of 2018 and each period will have a grand prize winner and a first prize winner. A panel of judges will review all the photos submitted at the end of each period to determine the winners and they will use the same criteria as in the GES contest.
So what is unique about these two promotions is that they both have the two methods of entry, the online entry form and the Instagram and Twitter posts. The Garage Equipment Supply Contest participants must use the #GESUSACONTEST hashtag and the MaxJaxContest uses #MaxJaxContest hashtag. All entries from either method go into one database and all the photos can be viewed in one photo gallery that is on each of the contest pages. Since these both just started we don’t have any real entries as of yet.
We hope to be doing more of these types of promotions, so if you would like more details on how to set up a promotion utilizing the Shortstack application, please feel free to contact me. It’s a great tool and it also includes a great support team.