Month: December 2019

Lately I’ve been hearing more and more about TikToc, a fairly new video-sharing social networking service that is mostly used to create short lip-sync, comedy, and talent videos. The app was launched in 2017 for markets outside of China where ByteDance, the company that owns the app, is located. I have not personally downloaded this app yet, but I have seen a few videos that have been posted on it. TikToc was mentioned a couple of times at the annual Marketing Law conference this past November that I attended in San Diego. Now I just read about a new promotion that a major brand has launched on the app.

The Kool-Aid #OhYeahChristmas Contest started on December 3 and has ended already on the 12th. It featured three holiday-themed videos with the Kool-Aid Man mascot and rapper Lil Jon at the @koolaidmanofficial account on TikTok. The videos included soundtracks that TikToc users could add to their own videos so not to encourage the infringement of any copyrighted music. Once they posted their video they must also include the hashtags #OhYeahChristmas and #contest in the comment section to gain an entry. The user whose video gets the most views on TikToc will win the grand prize, which will be awarded six to eight weeks after the contest ends.

In two of the videos, Lil Jon sings “All I Really Want for Christmas,” a song that was in Kool-Aid’s holiday campaign on YouTube last year which you can view here.

Kool-Aid’s holiday campaign appears to be targeted to a younger audience which TikTok skews toward. The contest is open to all those in the U.S. 13 years of age or older. TikTok has now surpassed 1.5 billion downloads globally across Apple’s App Store and Google Play, according to a November estimate from Sensor Tower. Other brands including Chipotle, American Eagle and the NFL have also created campaigns that urge people to develop and interact with user-generated content (UGC).

Since I’m not on TikToc yet I can’t tell you if they announced a winner or not. But if you are perhaps you can take a look and let me know. I’ll probably have to download the app soon since it appears it may be the trend for 2020. Well See!

Next week at this time, I’ll be gathering with my family and celebrating Christmas. I would like to wish everyone a very Merry Christmas and a Happy New Year and thanks for your time and interest this past year.

Sweepstakes giveaways on Instagram have been very popular this past year and will most likely continue to be in 2020 as well. We’ve assisted with a few of them recently for a brand called Just BARE Chicken which is owned by a company called Pilgrim’s Pride located in Colorado. Their brand’s mission is to provide people with safe, wholesome, high-quality products from chickens that are raised with care. They are constantly providing healthy and delicious chicken recipes to help make putting dinner on the table easy, fun and nutritious.

As a tie-in to the football fall season they recently launched the Just BARE Chicken Pick 6 Sweepstakes on their Instagram page @justbarechicken. People are invited to visit the page and look for one of the sweepstakes promotion posts and then comment on the post by tagging up to six of their friends. The original participant and the friends that they tag must also all be following @justbarechicken on Instagram.

Each week during the sweepstakes period, for five weeks, there is a new post that features a football tail-gate related prize package that changes slightly. This week’s prize package features a canopy tent and last’s weeks featured this portable beer pong table.  Each prize package includes the main weekly prize plus a reclining lawn chair, a 2-piece grill set, a ring toss hat, a football helmet grill, a JBL speaker and a Sidekick cooler for a total of seven items. By swiping the weekly prize post on Instagram people can see photos of all the other items included in the package. Each winner is encouraged to share the prize package with the friends that they tagged in their post.

There are three more weeks to go now in this sweepstakes which will each feature more tail-gate related prizes such as a Margarita Machine, a Putterball and a MonsterMeshPod. Each prize package has a value of approximately $430 each. So it’s a nice total prize package.

We’ve been working through the brand’s agency, OsbornBarr, out of their St. Louis office. As the Sweepstakes Administrator we review their proposed social media posts and draft the official rules for each sweepstakes making sure each one is compliant. The agency has been notifying the winners directly on Instagram each week.

Hope everyone had a great Thanksgiving Holiday. Perhaps you’ve had enough turkey by now and are ready to go back to some chicken recipes. There’s a nice chicken and vegetable pot pie recipe on their Instagram page right now to check out.