Tag: Slide Into a Grand Sweepstakes

Pittsburgh Post-Gazette launches the Slide, Scratch & Win Instant Win Game with $15,500 worth of prizes

A new promotion for the Pittsburgh Post-Gazette just kicked off this week that we are again assisting them with. A few months back we helped them run the Slide Into a Grand Sweepstakes which coincided with the launch of their NewsSlide app in order to encourage downloads. Their new promotion, the Slide, Scratch & Win Instant Win Game is to further help to continue the goal of increasing awareness and downloads of the app.

Once people have downloaded the app they need to navigate to the ad that promotes the sweepstakes within the app. Once they find it they first need to submit their name and email address in the required fields on the entry form. After that’s completed they can then play the game to find out if they are an instant winner.

Entrants are invited to play the game once per day during the sweepstakes period. Ten winners per day have the chance to win the $500 in daily prizes which are two $100 prizes, one $75 prize, two $50 prizes and five $25 prizes. The game runs for  31 days, until April 4, and includes a total 310 winners of $15,500 in prizes. All the prizes will be awarded in the form of an Amazon eGiftCard. We’ve been working with PG’s agency, Garrison Hughes, who is also based in Pittsburgh and who created the instant win mechanic.

The PG NewsSlide app contains new technology that attempts to take the daily newspaper audience beyond what is possible with the print edition by providing a deeper, more immersive relationship that includes text, video, animation, photographs and interactive elements including charts, graphs and maps. The platform runs on both iPhone and Android mobile devices including tablets and can be downloaded for free from the iTunes or Google Play Store.

The Pittsburgh Post-Gazette received just over 2,000 entries into the Slide Into a Grand Sweepstakes which amounts to more than 2,000 downloads of the NewsSlide App. They will be promoting the new Instant Win Game on Facebook, so we’ll see if we can beat that number with this promotion.

The Pittsburgh Post Gazette’s Slide into a Grand Sweepstakes encourages download’s of their new NewsSlide app

The Pittsburgh Post-Gazette recently launched a new app that allows it’s readers to experience the news through a new digital communications medium the company has developed called PG NewsSlide. The company executives believe this new technology will reinvent the business model for newspapers. They claim that NewsSlide will take the daily newspaper audience beyond what is possible with the print edition by providing a deeper, more immersive relationship that includes text, video, animation, photographs and interactive elements including charts, graphs and maps.

The platform runs on both iPhone or Android mobile devices including tablets and can be downloaded for free from the iTunes or Google Play Store. The app is described as a platform that delivers a visually powerful, immersive experience. NewsSlide goes beyond words and pictures. It’s a completely reimagined multimedia experience delivering award-winning coverage of Pittsburgh sports and news with a depth and breadth second to none.

To encourage their readers to download the app and give it a try the Post-Gazette launched a sweepstakes called the “Slide Into a Grand” Sweepstakes. The sweepstakes is awarding one person a week $1,000 for a total of 6 weeks. Entrants must first download the Post-Gazette NewsSlide app to their personal mobile device. Once they have the app they need to navigate to the sweepstakes entry form within the app to register for the sweepstakes by filling out and submitting the required fields to gain an entry into the sweepstakes. They also need to be a resident of Pennsylvania to be eligible.

Like the print newspaper that arrives each morning, an electronic edition of NewsSlide will be sent each morning by 5 a.m. to users’ tablets, and mobile devices. “The future for the newspaper industry is digital,” said Allan Block, chairman of Toledo, Ohio-based Block Communications, which owns the Pittsburgh Post-Gazette. “That doesn’t mean we won’t continue to print for a while. But digital is the future. NewsSlide is an attempt to break out of the current business model and create a new business model for the future.”

NewsSlide is also expected to be a game-changer for advertisers. Allan Block stated that it would “engage users at a new level.” He described NewsSlide as ”a sales platform to facilitate e-commerce,” adding “We envision a brick-and-mortar business will utilize NewsSlide to improve the e-commerce experience. An ad in this medium can lead customers to a seamless transition to an e-commerce transaction.”

We’ve been working with one of the Post-Gazette’s agencies, Garrison Hughes, who is based in Pittsburgh. They sent us the sweepstakes entries for the first week which was almost 400 people who downloaded the app and entered. The first winner of $1,000 has been notified who is Joseph Schmotze from Pittsburgh. We have five more lucky winners of $1,000 each to still award.