The Importance of Official Sweepstakes & Contest Rules
There is no element more important to your sweepstakes or contest than the official rules and disclaimers. Our expertise in this area can help make the difference between a legal and an illegal promotion.
Do I need Official Sweepstakes Rules?
The answer is almost always yes. Whether you are planning to run a sweepstakes (giveaway) or a contest, there are rules and regulations that you must follow in order to be compliant. Therefore you need to have a set of Official Sweepstakes Rules that outlines the promotion and is your contract with the public.
Rules & Disclaimers
Based on supplied prize structure and values, we draft a set of Official Sweepstakes Rules (and disclaimers, as needed), then review revisions and update as required.
We treat the Official Rules of a promotion as essentially a contract between the listed promotional sponsor and the target audience. Official Rules cover everything from A to Z about the promotion including (but not limited to) eligibility, dates, entry methods, prizes, prize conditions, use of data, odds of winning, etc.
Regardless of whether you are giving away a $100 gift card or a $100,000 check, Official Rules governing the promotion are needed if you are incentivizing consumer action through the use of game of chance or game of skill. Once a promotion begins, everything in the rules is set in stone. You can not edit the dates or prizes in the rules document as the promotion progresses.
