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Dunkin’ launches video contest inviting fans to Dance for Dark Roast
Dunkin’ Donuts is celebrating National Coffee Day which kicked off earlier this week, September 29, with the launch of a video contest. The DDance for Dark Roast contest is tied to the launch of their new Dark Roast Coffee.
When you invite participants to submit a video of themselves dancing, then you obviously are going to receive videos with music in them. What I really like about this contest is that Dunkin Donuts actually went and licensed a song “Clap Your Hands” by Richey Lam for this contest. Participants first must visit the contest website DDanceForDarkRoast and download the song. Then they must record themselves dancing to the song.
The contest website features a introduction video from Maria Menounos, host of E!’s “Untold” and “Live from E!”who also states that she’s a former DD employee. She instructs participants to submit a video with their dance moves as “bold and smooth” as Dunkin’s new dark roast coffee. If so they have a chance to win one of 10 first prizes which is a year’s supply of Dunkin’s new dark roast coffee as well as a $5,000 grand prize. The first place prizes will be awarded in the form of five $100 DD gift cards. The grand prize winner will also have their video broadcast on the billboard in Times Square.
What I also like about this contest is that they are asking all participants to post their videos on their own social profiles. They must use the hashtag #DDanceforDarkRoast, make sure their post can be seen by the public and post it on Facebook, Twitter, Instagram or Vine. Some of the eligible videos will be pulled into a gallery for viewing on the contest website.
All video submissions must be no longer than 30 seconds and must include the song playing in the background. The judges will review all submissions and give each a score based on this criteria: Overall Appeal (50%), Adherence to Contest (25%) and Originality (25%). The contest entry period is open now through October 12, 2014.
I’ll be interested to see who the winners are of this contest. Dunkin’ is also offering a cup of their new dark roast coffee for $99 now till Oct. 5. I’m a dark roast coffee lover, so I’ve got to try it.