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Dove celebrates moms with a new study, video and social campaign
We will be celebrating moms this Sunday as we observe another Mother’s Day. A new study by Dove revealed just in time for Mother’s Day states that mothers are more likely to influence their daughter’s beauty habits than celebrities. This is such a relief to hear that real relationships in a woman’s life leave the strongest lasting beauty impressions, more so than from what they learn from most female celebrities who are posting their advice on to their social media sites.
According to the study, three times as many women said their mothers influenced their beauty routines than say celebrities have, and as many as 84% of women trust the women in their lives over celebrities for beauty tips and advice.
In light of this study, Dove recently launched the Dove Beauty Stories: Four Generations campaign and video, which encourages women to honor the women in their lives that have taught them how to live beautifully. In celebration of the Dove Beauty Bar, a product that has been passed down among women for nearly 60 years, the campaign’s goal is to inspire the next generation with the lessons, tips and advice they have learned through the power of storytelling.
Documented in the video is the story of one real family that wrote a letter to Dove thanking the brand for the message they stand for and the products they offer. The Dove Beauty Bar has become their family beauty secret that has been passed down through four generations of women along with lessons of beauty and confidence. Dove captured their story recruiting three generations of moms in a new video which is meant to inspire other women to pass down their personal beauty stories and celebrate the women who have influenced them. View the video here:
Included in the campaign is a social invitation from Dove encouraging women to share their own #BeautyStory 
and celebrate the real women that have inspired them. Throughout this week, leading up to Mother’s Day, followers and fans of the brand’s social channels will be prompted to celebrate the different women in their life from their aunts to their sisters to their best friends. The socially driven campaign will culminate on Mother’s Day where women will have the opportunity to pay homage to their mothers and the beautiful lessons they taught them.
At the same time Dove is running the “Dove Love at First Swipe” Sweepstakes which invites people to create a custom Dove Love Note, then share it on Facebook, Twitter, and/or Pinterest to receive a Sweepstakes entry. Participants can earn up to 3 entries a day by sharing for a chance to win a trip to Paris with the love of their life. Plus 10 First Prize Winners will receive a $150 gift card and 190 Second Prize Winners will receive $25 flower gift cards. This sweepstakes helps to promote Dove Advanced Care Deodorant in which a $2.00 coupon is offered on the site.
So happy Mother’s Day to all moms, new and old. It’s now been five years this spring since my mom passed away and I so wish I could give her a hug and wish her a happy mother’s day. So please give your mom one for me, if you can.