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#CheckYourself, new music video from Avon honoring Breast Cancer Awareness month
The pink ribbon symbols can be seen in many promotions during October since it is breast cancer awareness month when many marketers and brands tie their products and services to the cause. I usually dedicate a least one “PINK” post to highlight some of the brands and organizations that have been supporting the cause. So this year I have a special program to share with you.
In honor of Breast Cancer Awareness month the Avon Foundation for Women recently launched a powerful PSA featuring an exciting new music video created with and by Paula Abdul. The daughter of Gene Cairo, the President of American Sweepstakes Company, was heavily involved in the production of this music video. Alex Cairo, who is a young and up and coming copywriter at an agency working with Avon, wrote the lyrics which were chosen for the song Check Yourself, part of the Avon Foundation Breast Cancer Crusade.
The Avon #CheckYourself campaign focuses on these four ways that women can participate:
1. Watch the video and support the global movement by sharing on Facebook and Twitter and here on their Facebook page.
2. Educate friends about breast cancer by creating your own dance video, sharing it on Facebook with the #CheckYourself hashtag, and challenging three friends! Women can learn some dance moves from Paul Abdul here on this Pinterest board created to help them copy the movies in the video.
3. Donate to the Avon Foundation or purchase an Avon Pink Ribbon product here.
4. Get active and register as an Avon Walker, Crew member, or Volunteer. Sign up for the 2015 Avon Walk today at AvonWalk.org.
Congratulations to Alex for a great job of writing the lyrics for this song. It must have been such an exciting experience to work alongside Paula Abdul and the production team along with the Avon crew.
I personally check myself very often and support the cause. My mother died of breast cancer over four years ago, so my risk factor is higher than average. Annual screenings are a must for me, but all women need to be educated and understand their own risk factor. It can save your life. Protect Yourself!