The coming of summer has many eagerly awaiting getting to host friends and family for outdoor get-togethers and backyard barbecues. To help make these events even more special, BuySide from WSJ is running a summer sweepstakes with an incredible prize package worth over $5,000.

From May through June, consumers can visit BuySideSummerSweeps.com to register for their chance to win the Summer Entertaining Prize Package, which includes:

  • Wine Enthusiast VinoView Wine Cellar
  • St. Frank Serving Tray
  • Solo Stove Bonfire Pit
  • Solo Stove Bonfire Pi Fire
  • Mark & Graham Bean Bag Toss
  • Breville Smoking Gun Smoke Infuser
  • Thermoworks Thermapen One
  • Bartesian Cocktail Maker
  • Vitamix
  • Victrola and Sonos Turntable
  • Sonos Speakers
  • BenQ GS50

Consumers who participate in the sweepstakes will also be encouraged to opt in to receive the BuySide newsletter. This newsletter is a valuable resource for anyone looking to stay informed about the latest trends and best practices in personal finance and consumer spending. The winner of this prize will be announced in early July.

Running a Summer Sweepstakes

Running a summer sweepstakes or giveaway is a popular promotional strategy that companies often use to generate interest in their products or services. By offering an exciting prize package, like the Summer Entertaining Prize Package in this case, companies can create a buzz around their brand.

In this case, the sponsor of the BuySide Summer Sweepstakes is using the promotion to achieve two key objectives. First, they hope to drive  consumers to opt in for their BuySide newsletter. By encouraging participants that sign up to opt in to receive their newsletter, the sponsor can expand their email list and increase their reach.

Additionally, the sponsor is looking to build brand awareness by offering a prize package that is sure to grab people’s attention. By offering a wide range of high-quality products, the sponsor appeals to a broad audience.

Overall, the BuySide Summer Sweepstakes offers an exciting opportunity for consumers to win some amazing prizes while also learning more about how to make the most of their time and money. Whether you’re planning to host a backyard barbecue or simply looking to upgrade your home entertainment setup. This prize package has something for everyone! So be sure to follow this effective example, and consider hosting your own summer sweepstakes!

American Sweepstakes for Summer Sweepstakes

Interested in launching your own sweepstakes campaign? Let American Sweeps handle the administrative support. Our seasoned experts will ensure all aspects of your sweepstakes are taken care of. All you have to do is focus on running a successful promotion for your organization!

Get your community excited and involved in supporting your charity or non-profit organization by hosting a promotional game! This innovative advertising approach is a fun and engaging way to drive awareness and participation for your organization.

Promotional Games Explained

In order to increase sales, promotional games allow players to compete with other entrants, where victory depends, at least in part, on luck. Drawings, open competitions, and games meant to promote sales are all referred to as promotional games.

Promotional games are an interactive way for an organization to engage with its community, raise awareness for a cause, and encourage donations, making them a valuable tool for non-profits and charities in particular to promote their mission and drive support.

Providing Hope VA’s “Lawn King the Third” game is a great example of a successful promotional game. This company is a non-profit organization that assists first responders and veterans who suffer from PTSD, as well as first responders. The entrants were limited to current members in good standing and previous donors to the organization. Seven prizes were awarded to the game winners, with multiple prizes and additional cash prizes.

With the assistance of American Sweeps, Providing Hope VA created a promotional game of chance for its members who choose to donate to their cause. After donating, they received a game code via email. After a set total of 2,400 game pieces were available and were offered while supplies lasted. As expected, the promotion sold out within 4-6 hours, & live drawing was later held to announce the winners. Providing Hope VA continues to host these games or sweepstakes on a monthly basis, as it continuously proves to be an effective promotional strategy for their organization.

The Benefits of Running a Promotional Game

The specific benefits of running a promotional game over other options are as follows:

  1. Pre-Set Odds of Winning – In contrast to sweepstakes, entrants who decide to participate in a promotional game are able to know their odds of winning. In the case described above, the odds of winning the first or second prize were 1/2400, and the third prize odds were 1/480. This lets entrants know the probability of winning each prize before entering the game. An appealing aspect to many potential entrants!
  2. Increased Media Opportunities – Besides having the chance to publicize your promotional game and announce the enticing prizes to be won, you also generate more excitement around the grand prize. The promotional game outcome announcement is a fantastic opportunity to capture promotional photos, acquire a comment or testimonial from the winner, and more because a component of chance is involved.
  3. Expand Your Organizations Community – In running these promotional games, organizations get the opportunity to offer a diverse range of prizes to their community members, effectively getting the attention of consumers with various interests. Offering a classic car as a grand prize for one game, then the newest model of a pickup truck the next will appeal to a diverse range of potential participants!

Why Run a Promotional Game

Promotional games frequently have a smaller audience since they are more personal. As there are a limited number of entries, these games often allow you to focus on a smaller audience. This sort of promotion would especially benefit charities and non-profit organizations, by offering these games only to members and incentivizing individuals to become a part of the community!

American Sweepstakes for Promotional Games

Ready to launch your promotional game? Let American Sweeps handle the administrative support. Our seasoned experts ensure all aspects of your promotional games will be taken care of, so you can focus on running a successful promotion for your organization.

If you’re looking to wow your customers, incentivize your employees, or just generate some good marketing buzz, consider running an insured cash prize sweepstakes.

Insured Prize Sweepstakes Explained

Insured cash prizes allow sweepstakes sponsors to safely advertise high-dollar winnings without risking their bottom line. These promotions feature a minimum guaranteed prize as well as the opportunity to win a larger (usually cash) prize of a greater value.

Example: Capital Construction’s $50,000 Exterior Home Improvement Giveaway, which features one Grand Prize and five First Prizes.

Entering for “a chance to win XYZ” is the key differentiator of insured prizes compared to other sweepstakes promotions. By offering “a chance to win” a large sum of money, the sponsor doesn’t actually need to guarantee the payout; instead, they’re able to pass that risk along to the company that is insuring the prize. For this reason, it’s important for companies looking to sponsor a sweepstakes to work with a properly vetted and insured sweepstakes provider, that way the “risk” of offering a cash prize is absorbed via a flat rate the sponsor pays to the insuring body.

Why You Should Run An Insured Prize Sweepstakes

Companies often use insured prize sweepstakes to “dangle the carrot” in front of their target audience. By being able to advertise and promote a high-dollar payout, sponsors typically get greater participation in their promotion. After all, if Capital Construction is advertising a chance to win a $50,000 makeover, there are going to be a lot of folks interested in that opportunity. They’ll visit the website, read the rules, and ultimately provide their information to enter. Not only do they get the chance to win big, but Capital Construction now has a curated list of folks interested in an exterior home makeover – aka a big list of potential clients. This is a win-win for both parties.

Other times, employers can use “a chance to win” sweepstakes with an insured prize as a way to incentivize employees.

Example: Any Verizon employee who sells an additional insurance policy with each new phone purchase gets entered into a sweepstakes with a chance to win $1,000,000.

By entering employees into a chance to win sweepstakes, they’re going to focus their efforts on the task at hand. This helps Verizon, the employee, the insurance provider, and the customer – all with little to no risk on Verizon’s part. After all, they only need to cover the cost of the contingency insurance with their insurance provider to be able to offer a great incentive to their employees.

Why Insured Prizes Are More Lucrative Than Other Options

    An insured prize sweepstakes is like a gift that keeps on giving. After all, it has a host of benefits over traditional sweepstakes or contests, namely:

  1. The chances of winning are good – Unlike playing the lottery or other games of chance, the likelihood of winning is actually relatively high. For some insured prize sweepstakes, it could be as good as 1:500!
  2. The media opportunities are amplified – Not only do you get the opportunity to actively promote your sweepstakes, and advertise a high-dollar winning, but you also get added buzz around the grand prize drawing. Because there is an element of chance, the “drawing” is a great opportunity to take promo pictures, get a quote/testimonial from the winner, and more.
  3. The excitement of the game creates desire for other potential players – Once you start offering insured prize sweepstakes, you won’t want to go any other way. The chance of winning element creates lots of hype around the sweepstakes and sets the sponsor up for future successes offering the same types of programs. After all, insured prizes could include any type of game – from half-court shots to win big $$ to hole-in-one promos that offer trips or vacations.

American Sweeps For Contingency Insurance

Ready to launch your insured prize sweepstakes? Let American Sweeps handle the administrative support. Our seasoned experts ensure (and insure) all aspects of your promotion, so you can focus on running a successful campaign with our contingency insurance services.