Hershey’s Experience Sweepstakes from Menchie’s launches and Shortstack introduces their new Campaign Builder

Here’s a new summertime promotion that we helped kick off  yesterday for Menchie’s Frozen Yogurt who has partnered with Hershey on the Hershey’s Experience Sweepstakes. They are offering a chance to win a family vacation to Hershey’s Chocolate World and Hershey Park Attractions.

Menchie’s is hoping to gain new customers to sign up for their loyalty rewards program, My Smileage. During the Sweepstakes Menchie’s customers will automatically receive an entry into the sweepstakes when they purchase any item at a Menchie’s Frozen Yogurt store and use their registered Menchie’s loyalty card. Participants can also enter online by visiting the Sponsor’s website at www.Menchies.com or by visiting the Menchie’s Facebook page and linking to the Sweepstakes Tab page. Both  are optimized for mobile devices. People are invited to enter once a day by any method of entry.

We set up the Sweepstakes for Menchie’s and again are using the Shortstack Application which we have used for many promotions that we’ve run for clients on their Facebook page. But Shortstack is not just for Facebook anymore. A while ago they introduced a new feature where you can not only install the app on a Facebook tab page, but you can also embed the entry form on any webpage. So in this case we are hosting a separate page online for Menchie’s which they link to from the homepage of their website. Both entry forms are utilizing the same graphics and all entries go into one database, so it allows for only one entry per day per person’s email address regardless of what method they entered from.

Back on June 10, Shortstack announced that they made some huge updates to their platform which they now refer to as their Campaign Builder. ShortStack’s Campaign Builder is platform agnostic which means you can publish Campaigns directly to the web and link to them from anywhere. These campaigns no longer have to be publish on Facebook first. Each Campaign has its own URL, which means that Campaigns can be used as standalone websites, which ShortStack can host. You still have the option to embed them into a website like we are doing with the Menchie’s Sweepstakes and install them to your Facebook Page as well.

Shortstack has stated that these three trends prompted the switch from Facebook-centric apps to web-friendly Campaigns:

1. The continued success of Pinterest, Twitter, Google Plus, etc. Our users’ customers are increasingly using additional social media platforms.

2. A Facebook “Like” isn’t as valuable as it once was. A Cliff Notes version of the old strategy would go something like this: get more Fans because the more you have, the more exposure your brand gets. However, changes to Facebook’s algorithms mean this is no longer the case.

3. The recognition that leads and user data are more valuable than Likes and other similar engagement. The inherent flaw in social media marketing and advertising is that these interactions are, for the most part, anonymous, and provide little to no opportunity for brands to follow up. Leads provide the opportunity to stay in touch with users.

All campaigns are mobile friendly from the start with a “One Campaign for any screen” design philosophy.

So if you want some more details on how to set up a promotion utilizing the Shortstack platform, please feel free to contact me. It’s a great tool and it also includes a great team of support people.

While we have some great summer weather, stop by a Menchie’s Frozen Yogurt store by you and try out their new Chocolate Glazed Toffee Bar flavor!

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