June 2019 - American Sweepstakes

We started working last year with RealWorld Marketing, an advertising and marketing agency firm based in Scottsdale, Arizona, that focuses solely on Acura and Honda. They work with over 20 Honda and Acura associations throughout the U.S. and provide marketing and advertising services exclusively to these association with the goal to help increase Acura and Honda sales.

They are again assisting the Western Washington Honda Dealers (WWHD) with a repeat of a promotion we worked with them on last year named the One Tank Trip Sweepstakes. The sweepstakes offers a chance to win various prizes relevant to the state of Washington that include trips to places that are basically in driving distance, one tank of gas. To enter people are invited to visit the websites of any of the WWHD 18 state-wide dealers and fill out a form within the sweepstakes period which started on June 19 and runs through September 2.

Some of their weekly trip prizes include a trip for two to the Snug Harbor Resort on San Juan Island, WA, or to Seabrook a oceanfront beach town overlooking the Pacific Ocean. Some of the secondary weekly prizes include tickets to a Seattle Mariners baseball game, or a Seattle Sounders soccer game as well as to Broadway theater shows at the Paramount Production in Seattle.

At the end of the sweepstakes period we will draw one grand winner from all those that entered throughout the sweepstakes who will win a 3-year lease on a 2019 Honda HRV Sport AWD CVT valued at over $13,000.

Here is last year’s Grand Prize winner of a 2018 HR-V, Julie Green from Capitol City Honda.

RealWorld Marketing has provided all the dealers with both an advertising and a social media kit that includes all the information on the sweepstakes, a calendar that lists all the prizes along with information on the partners that have provided the prizes. Advertising includes TV, radio and online ads that they place with various local media. The social media kit includes posts for Facebook, Instagram and Twitter for the various weeks along with photos and track-able links to include with each of the posts. The objective of this complete marketing package is to help increase dealer visits, test drives and sales while creating some happy winners.

I personally will be visiting Western Washington soon for the first time while my husband and I are on our Northwest Pacific trip. We are starting in Portland, OR, then heading up to Washington to first hike around in Mt. Rainer National Park. From there we drive to Seattle for a couple of days then head north to catch a ferry to San Juan Island. We’ll continue our ferry ride to Victoria, BC to do a whale watching trip and the next day hop on another ferry to end our trip in Vancouver. This is a trip we’ve planned for awhile and am really looking forward to it.

We’ll be spending our 4th of July Holiday on the trip so I’ll be back to the blog after that. We’ll get to see parts of this great country that we’ve haven’t seen yet. In the meantime I wish everyone a great and safe 4th of July.

I love June which is known for it’s long days, gardens that are in bloom and the official kick-off to summer. It’s also a very busy month with graduations, weddings and Father’s Day which is this Sunday, June 16. I personally have already been to one wedding and know of several others planned for this month. Marketers are also busy this month with promoting their products and services around the seasonal events.

We haven’t seen much promotions from our client’s around Father’s Day this year, but this one caught my attention as pretty unique. Kraft Heinz’s Bagel Bites has teamed up again with pro skateboarder Tony Hawk, who is a father of six, with a social media campaign that they have named the “Rad Dad Squad”. Apparently back in 2002, Hawk appeared in a Bagel Bites ad and critics called him “Bagel Boy,” in which Hawk defended himself stating that he really was a consumer of the snack.

So a faux-interview-format teaser video was posted on Hawk’s Instagram and YouTube channels to launch this new campaign, which is titled “Tony Hawk sells out. Again.”

The next part of the campaign announces the #RadDadSquad Sweepstakes which is shown in the second video below. Here Hawk is engaging in goofy activities with his own kids. The Sweepstakes invites people to post a photo or video showing a “Rad Dad” sharing a fun moment with their kids either on Instagram or Twitter. They also need to include the #RadDadSquad and #Sweepstakes hashtags in the caption.

There are three entry period in the Sweepstakes. The first drawing will be held on Father’s Day, June 16. The next drawing on June 21 and the last drawing June 24. All posts need to be completed by June 23. There will be a one Grand Prize winner for each entry period. The three winning dads will each get to take up to three guests on a trip to Vista, California to meet with Tony Hawk on August 3, 2019.

At least two of the guests must be minors, so presumably the winner will take their kids. The trip prize package includes round trip air transportation for up to four people, two nights’ hotel accommodations, a $250 allowance for a rental car, $250 spending money, a $2,000 check that may be used to assist with tax liability and a three hour party at Tony Hawk’s skate ramp including lunch and skate demo by Tony Hawk and his team of skaters. Winners must agree to be filmed during the Tony Hawk event.

You can visit the RadDadSquad website to see some of the of the Rad Dad moves Tony Hawk does with his kids and some of the videos that have been posted for the Sweepstakes.

Happy Father’s Day to all you dads.

Month: June 2019

The One Tank Trip Sweepstakes from Western Washington Honda Dealers is back this year

Bethel Woods Enter for a Chance to Win a Moke Giveaway Sweepstakes

Pilot Pen 2019 G2 Overachievers Grant Contest

Bagel Bites’ Rad Dad Squad Father’s Day sweepstakes enlists Tony Hawk

Score Ed Herr’s Phillies Tickets Giveaway

Summer of Breckenridge Sweepstakes

Fruit Monster Summer Sweepstakes

Menchie’s Missing Link Adventure Sweepstakes