Articles
Sweepstakes Advertising with Instagram – Parmalee in Paradise
Now more than ever, Instagram is considered to be one of the most powerful online tools for
brands to run sweepstakes and connect with their audience. Understanding how to effectively
use your social media accounts for promotions can give a boost to your brand’s visibility and
engagement.
The Beaches Resorts – Parmalee in Paradise Social Sweepstakes is a fantastic example of how to
carry out this sort of social media strategy. Sponsored by Unique Travel Corp., this sweepstakes
was available to residents of the USA and Canada who are 18 or older. To participate,
individuals needed to follow @BeachesResorts on Instagram, give a thumbs up to the
sweepstakes post, and mention a friend using #BeachesResortsConcert. The sweepstakes took
place from July 25th to August 15th.
Here’s a breakdown of the key strategies and best practices for sweepstakes advertising on
Instagram:
Clear & Simple Entry Requirements
This sweepstakes encouraged participants to engage with the brand with a few simple steps:
- Follow @BeachesResorts on Instagram: This step will, of course, increase the brand’s follower count, expanding the brand’s recognition.
- Like the Sweepstakes Post: This will boost the post’s visibility, increasing the chances of reaching the largest audience possible.
- Tag a Friend and Use a Specific Hashtag (#BeachesResortsConcert): This spreads the word about the sweepstakes and creates a sense of community and engagement around your campaign.
Transparent Rules & Regulations
To build trust and credibility, it’s also crucial to have transparent and easy to follow rules. Key
points for the Beaches Resorts sweepstakes include:
- No Purchase Necessary: Make it clear that nobody needs to pay to enter helps to increase participation.
- Eligibility Criteria: Clearly define who can enter (legal residents of the USA and Canada, 18+ years old) to ensure the sweepstakes will be conducted fairly.
- Privacy and Data Usage: Inform participants how their data will be used builds trust and complies with privacy laws.
Utilizing Tag & Hashtags
Be sure to create a creative and original hashtag like #BeachesResortsConcert to help track
entries and create excitement for your campaign. Encouraging participants to tag friends and
expand the reach of the sweepstakes exponentially, leveraging each participant’s network.
Engaging with New Followers
When participants follow the brand’s Instagram page, they will continue to receive updates and communications from the brand. This allows Beaches Resorts to share new information, and updates directly with their new followers, ensuring a continued connection even after the sweepstakes has concluded.
By making the entry process easy, convenient and fun, brands can significantly boost their
online presence and audience engagement! Follow these practices to create your own
successful sweepstakes advertising campaign on Instagram.
Social Media Sweepstakes Advertising with American Sweepstakes
Interested in our services for your next social media sweepstakes? Let American Sweeps handle
the administrative support. Our seasoned experts ensure all aspects of your sweepstakes will
be taken care of, so you can focus on running a successful promotion for your organization.